GTM plays
GTM plays, step by step
28 go-to-market plays, each with its workflow diagram, its numbered steps and the tools it runs on. Every step is open to read.
Kenny Damian, Co-founder & Head of GTM
Website Visitor De-anonymization
5 steps · Website
ABM + Ads
9 steps · Ads, LinkedIn, Email, Meta
PLG-to-Sales
9 steps · CRM, Email
Meeting Form Orchestration
8 steps · Website, Email, LinkedIn
HubSpot Account Tiering & Scoring
7 steps · CRM
Product Sign-Up Outreach
7 steps · Email, LinkedIn
Multi-Thread Inbound Leads
9 steps · Email, LinkedIn
Signal Activation
11 steps · Website, LinkedIn, Email
Founder Connections Mining
6 steps · Email, LinkedIn
Webinar & Event Attendee Capture
6 steps · Email, LinkedIn
Automated Reply Enrichment
6 steps · Email, CRM
Call-Transcript Signal Extraction
6 steps · Email, LinkedIn
Review-Site Intent Scoring
6 steps · Email, Call, CRM
New Hire & GTM Leader Tracking
6 steps · Email, LinkedIn
Hiring Signal Monitoring
7 steps · Email, LinkedIn
Funding Signal Scraping
6 steps · Email, LinkedIn
Tech Stack Signal Detection
5 steps · Email, LinkedIn
Brand Mentions Monitoring
6 steps · LinkedIn, Email
Closed-Lost Revival
7 steps · Email, LinkedIn, Call, CRM
Competitor Post Engagers
6 steps · LinkedIn, Email, CRM
Target-Account Exec Posts
6 steps · LinkedIn, Email, CRM
Signals in the CRM, with Decay
6 steps · CRM
Public Records Signals
5 steps · Email, Call, CRM
Qualifying from Public Filings
6 steps · CRM
Local Business TAM from Directories
6 steps · Email, Call
Pain-Qualified Segments from Calls
6 steps · Email, LinkedIn
CRM Hygiene
7 steps · CRM
Meeting Prep and Follow-Up
6 steps · Call, CRM, Email
- +1 more
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