Play 28Outbound

Funding Signal Scraping

Funding Signal Scraping is a six-step outbound play for email and LinkedIn, from “Sweep the funding sources weekly” to “Run the congrats sequence”. It uses Crunchbase, PredictLeads, Exa, Findymail, Slack and five more tools.

Kenny Damian, Co-founder & Head of GTM

Motion: Outbound
Channel: Email, LinkedIn
Steps: 6
Tools: 10

The workflow

Workflow diagram of the Funding Signal Scraping play in five numbered stages: sweep the funding sources weekly; track the rounds that matter; resolve domain and firmographics; score fit, then map the committee; and run the congrats sequence. — Open the diagram full size (1280 x 2279 px)

The diagram as text

1Sweep the funding sources weekly
- Crunchbase (rounds): Announced rounds with amount and investors. Tool: Crunchbase.
- PredictLeads (events): Funding events picked up from company news. Tool: PredictLeads.
- Exa agent (web sweep): Searches the web for announcements the databases miss. Tool: Exa.
- Every Friday morning. Trailing seven days only
2Track the rounds that matter
- Round → Decision
  - Seed → Skip, rarely budget for a GTM stack
  - Series A and B → Track
  - Series C and D → Track
  - Older than seven days → Skip, already worked
3Resolve domain and firmographics
- The announcement (raw): Company name, Amount and Lead investors. Names a company, not a domain. Amount and investors become personalization.
- Resolved company: Domain, Headcount, Industry and Location. With: Clay and Apollo.
- Asking for the domain inline costs recall
4Score fit, then map the committee
- Money alone is not a reason: Round size against headcount predicts what they will spend on. Fit: Scoring model match. Ratio: Round size vs headcount. Tool: ChatGPT.
- Economic buyer (owns budget). Find: Apollo. Email: Findymail.
- Likely champion (owns the work). Find: Apollo. Email: Findymail.
5Run the congrats sequence
- Both contacts load into the sequence. Tool: Clay.
- Congrats email (day 1): Congrats on the raise, What they hire next and Direct CTA. Send: Instantly.
- LinkedIn DM (day 1): Runs in parallel with the email. Send: lemlist.
- Best ones to a rep: A rep can jump on the strongest raises by hand. Notify: Slack.
- Outcome: Meeting while the budget is fresh

Labelled connections: Separate pass: The announcement to Resolved company.

The stack: Crunchbase, PredictLeads, Exa, Clay, Apollo, ChatGPT, Findymail, Instantly, lemlist, Slack.

The play in six steps

01
Step 1: Sweep the funding sources weekly
Fresh money is a budget window that closes. Run it on a schedule, not ad hoc.
- Crunchbase, PredictLeads and an Exa agent run every Friday morning.
- Trailing seven days only: older rounds have already been worked.
02
Step 2: Track the rounds that matter
Not every round means budget for you.
- Series A, B, C and D.
- Seed rounds rarely have budget for a paid GTM stack.
03
Step 3: Resolve domain and firmographics
Announcements name companies, not domains. Resolve them in a separate pass.
- Domain resolution as its own step: asking for it inline costs recall.
- Headcount, industry, location.
- Amount raised and lead investors as personalization fuel.
04
Step 4: Score fit
Money alone is not a reason to reach out.
- ICP match against the scoring model.
- Round size relative to headcount: that predicts what they will spend on.
05
Step 5: Map the buying committee
New funding means new hires and new authority.
- Identify the economic buyer and the likely champion.
- Verified emails via Findymail.
06
Step 6: Run the congrats sequence
The trigger is obvious, so the email has to earn its place fast.
- Congrats on the raise → what they will hire for next → direct CTA.
- LinkedIn DM in parallel.
- Slack notification so a rep can jump on the best ones.