Play 24Outbound

Call-Transcript Signal Extraction

Call-Transcript Signal Extraction is a six-step outbound play for email and LinkedIn, from “Collect the transcripts” to “Push to Clay and notify”. It uses Fireflies, Clay, Apollo, Findymail, Slack and two more tools.

Kenny Damian, Co-founder & Head of GTM

Motion: Outbound
Channel: Email, LinkedIn
Steps: 6
Tools: 7

The workflow

Workflow diagram of the Call-Transcript Signal Extraction play in six numbered stages: collect the transcripts; extract the people named; deduplicate and merge; apply the resolvability gate; resolve and enrich; and push to Clay and notify. — Open the diagram full size (1280 x 2344 px)

The diagram as text

1Collect the transcripts
- Fireflies (recorded calls): Discovery, Demo and Client calls. Every call already names people nobody ever follows up with. Any recorded call works. Tool: Fireflies.
2Extract the people named
- Third-party extraction: Person, Company, Title and Verbatim quote. Finds every third person floated on the call. Built from what was said, never from speaker labels. Read: Claude. Handles: Names mangled by transcription.
3Deduplicate and merge
- Mention found → What happens
  - Same name, same company → Exact match, merged
  - Misspelled name, same company → Fuzzy match, merged
  - Three mentions, three quotes → One record, every quote kept
- Context quotes are merged, never dropped
4Apply the resolvability gate
- Gate 1: Full name: First and last name both heard. First names are held back, not guessed. Dropped: Held: first name.
- Gate 2: Named company: A real company is attached to the person. Dropped: Held: junk name.
- Gate 3: Inferable title: The role can be worked out from the call. Dropped: Held: no title.
5Resolve and enrich
- Match person to company: Only resolvable rows reach this step, so only they cost money. Match: Clay and Apollo.
- Verified email: The original quote rides along as personalization fuel. Find: Findymail. Attach: Quote from the call.
6Push to Clay and notify
- Webhook into Clay: One call per resolvable lead. Clay owns the sequence from here. Push: Clay.
- Tell the rep: The rep who ran the call sees who was pulled from it. Notify: Slack.
- Outcome: Named leads, quote attached. Tool: Clay.

The stack: Fireflies, Claude, Clay, Apollo, Findymail, Slack.

The play in six steps

01
Step 1: Collect the transcripts
Every call already contains named third parties nobody ever actions.
- Pull discovery, demo and client-call transcripts from Fireflies.
- Works on any recorded call, not just sales calls.
02
Step 2: Extract the people named
An LLM pass finds every third person floated on the call: the ones the speakers are not.
- Person, company, title, and the verbatim quote they came from.
- Third-party only: derived from what was said, never from the speaker labels.
- Robust to ASR mangling names.
03
Step 3: Deduplicate and merge
The same person gets mentioned three times in one call with three spellings.
- Exact match, then fuzzy match on name plus company.
- Merge the context quotes rather than dropping them.
04
Step 4: Apply the resolvability gate
The gate is what makes the output usable instead of noisy.
- Needs a full name, a named company, and an inferable title.
- First-name-only mentions are held back, not guessed at.
- Obvious junk company names are held back.
05
Step 5: Resolve and enrich
Only the resolvable rows cost money to enrich.
- Match person to company via Clay and Apollo.
- Verified email via Findymail.
- Attach the original quote as personalization fuel.
06
Step 6: Push to Clay and notify
Clay owns sequencing from here; the rep gets told it happened.
- One webhook call per resolvable lead.
- Slack notification to the rep who ran the call.