Privacy Policy

This Privacy Policy explains what personal information Frontal AI LLC (“Frontal”, “we”, “us”) collects when you visit frontal.so, use our booking pages at book.frontal.so, request one of our resources or work with us, how we use it, who we share it with, and the choices you have.

Who we are

Frontal AI LLC is a Wyoming limited liability company. Our address is 1021 E Lincolnway, Suite #10197, Cheyenne, WY 82001, United States. For any privacy question or request, email privacy@frontal.so.

What we collect

Information you give us

• When you book a call. The work email you enter on our site. On our booking pages we also ask for your name, job title and company website, and a few questions about your company and goals, such as the service you are interested in, your timeline and your revenue range.
• When you request a free resource or playbook. Your email address and, depending on the resource, your name or your company website.
• When you subscribe to our newsletter. Your email address, and which of our sign-up forms you used.
• When you ask an AI assistant to book a call with us. If you connect our MCP server (frontal.so/mcp) to an assistant such as Claude or ChatGPT and ask it to book a call, the assistant sends us your work email and, if you give them, your name, company, company website and a short note on what you want help with. We also record that the request came through an assistant, the time and the name the assistant’s app sends with its requests (its user agent). We handle it like a booking request made on our site. The server’s other tools only read our published pages and send us nothing about you. We do not receive your conversation: it stays with the assistant’s provider, under that provider’s privacy policy.
• When you email us or work with us. What you send us, and the business contact details of the people we work with at our clients.

With the booking and resource forms on our site, we also record the page you were on, the page that referred you, the time, and any campaign tags or ad click IDs in the link you arrived from (for example utm_source or gclid). With the newsletter form, we record the page you were on and the time. When you request a resource or subscribe to our newsletter, we also record your IP address and, except for the personalized playbook, your browser type.

Information collected automatically

• Server and security logs. Our hosting provider, Cloudflare, processes the technical details of every request to our site: your IP address, browser type, the address of the page you asked for (including any campaign tags in it), the referring page and an approximate location based on your IP address. We use these logs to deliver and secure the site and to fix errors. They are kept for up to 7 days.
• Analytics. Google Analytics (loaded through Google Tag Manager), PostHog, DataFast and Cloudflare Web Analytics show us which pages are visited, how visitors arrive, which buttons they click, how fast pages load and roughly where visitors are located. PostHog also records how visitors move through our pages (session recordings), with form fields masked.
• AI crawler measurement. When an AI or search crawler fetches a page, our server sends DataFast the page path and the crawler’s user agent and IP address. Nothing is sent for human visitors.
• Advertising. Tags from Google, Meta, LinkedIn, X and OpenAI record your visit and whether you came from one of our ads. We use this to measure our ads and to show our ads to people who have visited our site. These companies also use this information under their own privacy policies.
• Visitor identification. We use RB2B to learn which companies visit our site and, for some visitors in the United States, who they are, so our sales team can follow up. RB2B uses your IP address, cookies and its identity partners to do this. RB2B does not run for visitors in the European Union, the European Economic Area, the United Kingdom or Switzerland.

Our Cookie Policy lists each of these tools and the cookies they use.

Information from other sources

We use Clay and the data providers available through it to add business contact details and information about your company to the leads we receive. When you ask for a personalized playbook, our playbook service researches your company to write it.

How we use it

• To run, secure and fix our site.
• To answer you, send the resources you ask for, and schedule and prepare the calls you book, including routing your call to the right person on our team and emailing you before it.
• To follow up about our services, including by email (see Marketing emails).
• To measure how our site, content and ads perform, and to show our ads to people who have visited our site.
• To deliver our services to clients under the terms of each agreement.
• To meet our legal obligations and protect our rights.

Who we share it with

We share personal information with companies that help us run our business, for the purposes above:

• Hosting and security: Cloudflare.
• Analytics: Google (Google Tag Manager and Google Analytics), PostHog, DataFast and Cloudflare.
• Advertising: Google, Meta, LinkedIn, X and OpenAI.
• Visitor identification: RB2B and its identity partners.
• Leads, sales and scheduling: Clay (our lead records and enrichment), HubSpot (our CRM), Slack (notifications to our team), Calendly (scheduling), Railway (hosts our booking, lead routing and playbook tools) and the email services that send our newsletter and our booking, playbook, pre-call and nurture emails: beehiiv and Resend.
• Email and documents: Google Workspace.
• Embedded content: YouTube, LinkedIn and Wistia, when a video or post embedded on our site loads or plays.

We also share information when the law requires it, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of our business. When we work inside a client’s systems, we handle that data under the confidentiality terms of our agreement with that client.

Cookies and similar technologies

We and the companies above use cookies, pixels, scripts and browser storage for the purposes in this policy. Our Cookie Policy lists the cookies and similar technologies used on frontal.so, who sets each one, why and for how long, and explains how to block or delete them. Embedded video players and our scheduling page set their own cookies under their providers’ policies.

Marketing emails

If you give us your email, for example when you book a call or request a resource, we may send you emails about our services and resources. Every marketing email includes an unsubscribe link and our postal address. To stop them, click unsubscribe in any of our emails or email privacy@frontal.so. We may still send you messages about a call you booked or something you asked for.

How long we keep it

• Lead and customer relationship records, including form submissions and booking details: 24 months after your last interaction with us. Then we delete or anonymize them.
• Google Analytics data: up to 14 months.
• Cloudflare request logs: up to 7 days.
• Cookies: as listed in our Cookie Policy.
• Records we need for contracts, accounting, taxes or legal claims: as long as the law requires.

Your choices

• Access, correction and deletion. Email privacy@frontal.so to ask what personal information we hold about you, or to correct or delete it. We may ask you to confirm your identity first.
• Marketing emails. Use the unsubscribe link in any marketing email, or email us.
• Cookies and ads. Block or delete cookies in your browser, or use the opt-out tools listed in our Cookie Policy.
• Browser signals. Our site does not currently change how it works in response to Do Not Track or Global Privacy Control signals.

Children

Our site and services are for businesses and are not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, email privacy@frontal.so and we will delete it.

Where we process information

We are based in the United States. We and our service providers store and process information in the United States and in other countries.

Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. When we do, we will post the new version on this page and change the date at the top.

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