They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
AEO agency for B2B tech companies
Answers buyers find in Google and ChatGPT
Frontal is an AEO agency for B2B tech companies from Series A onward: we work on how your company shows up when buyers ask Google, ChatGPT and other AI assistants about the problem you solve. We research the questions they ask, write the pages that answer them from your team’s expertise, and make your site easy for AI to read.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
The problem
Buyers ask AI about your category, and your company doesn’t come up
Buyers ask Google and ChatGPT about the problem you solve before they talk to sales, and the answers come from pages other companies wrote.
Invisible in AI answers
Buyers ask Google and ChatGPT about the problem you solve, and your company does not come up.
Pages that don’t answer
Your site describes the product, but not the questions buyers ask before they buy.
No way to measure it
Nobody checks which questions name you, so you can’t tell whether anything is changing.
What you get
Buyers find your answers while they’re still researching
We turn what your team knows into pages that answer buyers’ questions, then check where they rank and whether AI answers cite them.
Pages that answer buyers’ questions
Articles, comparison and use-case pages, and FAQ pages, written from your team’s expertise and approved by them before they go live.
A site AI can read
Structured data, a markdown version of each page and an llms.txt file, as on frontal.so, so AI assistants can read and quote your pages.
Reporting you can check
Where the pages rank, whether AI answers name you and the inbound conversations they start, with pipeline counted only where your CRM records the source.
Use cases
What we build
AI in the workflow
AI runs the repeatable research, and our writers make the editorial calls.
AI SEO agencyIncludes
- Search result and AI Overview research
- Citation gap analysis
Tools
- Claude
- AirOps
- Ahrefs
Includes
- SEO articles
- Comparison and use-case pages
- FAQ pages
Tools
- Ahrefs
- Google Search Console
Includes
- GEO articles
- Answers from your team’s expertise
Tools
- ChatGPT
- Perplexity
- Gemini
Pages AI can read
We make your site easy for AI assistants to read, as we did on frontal.so.
LLM SEO agencyIncludes
- Structured data
- Markdown versions and an llms.txt file
Tools
- Claude
- ChatGPT
Visibility reporting
We track where you rank and where AI answers name you, next to the pipeline your CRM records.
AI search optimization servicesIncludes
- Rank and AI answer checks
- Pipeline from your CRM
Tools
- Google Search Console
- HubSpot
- Salesforce
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Claude
- AirOps
- Ahrefs
- Google Search Console
- ChatGPT
- Perplexity
- Gemini
- HubSpot
- Salesforce
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | SEO agency |
|---|---|---|---|---|
| Who does the work | Our writers research your buyers’ questions, then write and publish the pages with your team. | An SEO or content marketer you hire, who still needs your team’s time. | A freelance SEO consultant or writer, usually for an audit or a set of articles. | An agency team working from a keyword list and a content calendar. |
| How fast it starts | First week: kickoff and access. Month one: research and setup. Months two and three: publish, then improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the keyword list and the calendar are agreed. |
| What you keep afterwards | The pages, published on your site under your team’s names. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published pages, and the keyword research behind them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often set by the number of pages. |
| Best when | You want pages written from your team’s expertise and judged on search, AI answers and pipeline. | Search is a long-term channel and you can hire and manage someone to own it. | You need an SEO audit or a set number of articles. | You want traffic from a long keyword list, and rankings are the measure. |
How we start
The first three months
We start with a three-month engagement, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call and get access to the tools we need.
What you do One kickoff call and one interview.
First month
Research and setup
We interview your team, research the questions your buyers ask in Google and AI assistants, and agree the first pages to write.
First three months
Publish, then improve
In month two, we write and publish the first pages, and fix what stops AI assistants reading your site. In month three, we check where the pages rank and get cited, review the inbound conversations with you, and plan the next pages.
What you do Approve each page before it goes live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What is an AEO agency?
An AEO agency, or answer engine optimization agency, works on how your company shows up when buyers ask Google, ChatGPT and other AI assistants about the problem you solve. Our AEO services have three parts: research into what buyers ask and which pages the answers cite, the pages that answer those questions, and a site AI assistants can read.
What is answer engine optimization?
Answer engine optimization (AEO) is search work aimed at the answer, not only the list of links: making your pages the ones Google’s AI Overviews, ChatGPT and Perplexity draw on when they answer a buyer’s question. It rests on the same work as good SEO: pages that answer real questions clearly, written by people who know the subject.
Can you pay for AEO?
Yes, you pay for the work: the research, the pages and the reporting, not for a place in the answers. Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card, and we start with a three-month engagement.
How is AEO different from SEO?
SEO aims for a ranking in Google’s results. AEO aims for a mention or a citation inside the answer, in Google’s AI Overviews or in an assistant like ChatGPT. The work overlaps, since both need pages that answer buyers’ questions well, so we write for both at once.
How is AEO different from Content Engineering?
Content Engineering is our B2B content service: LinkedIn and X posts for your founders and team, and the articles behind them. AEO is the search side of that work: the questions buyers ask Google and AI assistants, the pages that answer them and a site AI can read. You can run either on its own, or both together.
How do you measure AEO results?
We agree the questions that matter with you, then track where your pages rank in Google, whether AI answers name your company or cite your pages, and the inbound conversations that mention them. We count pipeline only where your CRM records the source.
Will the pages sound like us?
Yes, because we work from your calls, your past articles and your feedback, and your team reviews every page before it’s published.
Can you guarantee rankings or AI citations?
No, we don’t guarantee rankings, AI citations, meetings or pipeline. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.