Target-Account Exec Posts

The play in six steps

1. 01

   Step 1: Build the watch list

   The roster is the leaders at the accounts you most want, not a market-wide feed.

   • Pull the top-tier accounts and their senior contacts from HubSpot.
   • Each row needs a name and a LinkedIn profile URL. Rows without a profile URL are skipped and counted.
   • Every other column (account, title, tier, owner) rides along with each post, so the rep sees context without looking it up.
2. 02

   Step 2: Capture every new post daily

   One scheduled sweep finds what each leader published since yesterday, and each post is captured exactly once.

   • An Apify post detector pulls every post from the last 24 hours across the roster, every morning.
   • At go-live, run a one-off 7-day backfill so the first day is not empty.
   • Dedupe on the post id, not the URL, and keep a seen store on persistent storage so a redeploy does not re-send old posts.
   • Push one row per post to a Clay table with the post text, date, link and engagement.
3. 03

   Step 3: Tag originals, quote posts and reshares

   A reshare is someone else's post, and it carries the original author's engagement numbers.

   • Original: the leader wrote it. This is their own view and the best reason to reach out.
   • Quote post: their take on someone else's post. Engage on their comment, not the original.
   • Reshare: tagged and kept for context, never treated as their opinion, never counted for engagement.
   • Tag in the row and let Clay filter, rather than dropping posts at the source.
4. 04

   Step 4: Keep only posts on your themes

   Most executive posts are congratulations and hiring. The filter is what keeps reps reading the alerts.

   • Claude checks each post against a short list of themes you sell into.
   • The post content must carry the theme. Being posted by a target leader is not enough.
   • Drop job-change congratulations, hiring posts, awards, personal and charity posts.
   • Fail closed: if the classifier is unavailable, nothing is sent and the post is retried on the next run.
5. 05

   Step 5: Alert the owner and engage first

   A thoughtful comment the same day earns more attention than any cold message.

   • Each relevant post goes to Slack as a card: leader, account, post type, link and the theme it touches.
   • The account owner comments or reacts on LinkedIn the same day, written by a human.
   • Flag when two or more watched leaders at one account post on the same theme in a week.
6. 06

   Step 6: Reach out on the topic they posted

   The message continues a conversation the leader started in public.

   • A couple of days after engaging, send a LinkedIn message through lemlist that picks up the point they made.
   • Their team gets an email through Instantly on the same theme.
   • Log the post, the touch and any reply on the account in HubSpot.
   • Track which themes get replies and tune the theme list.