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Play 18Inbound · Outbound

Product Sign-Up Outreach

Product Sign-Up Outreach is a seven-step inbound and outbound play for email and LinkedIn, from “Capture product signups via webhook” to “Route into tiered outreach”. It uses Clay, Findymail, HubSpot, lemlist, Slack and Instantly.

Portrait of Kenny Damian

Kenny Damian, Co-founder & Head of GTM

Motion
Inbound, Outbound
Channel
Email, LinkedIn
Steps
7
Tools
6

The workflow

Workflow diagram of the Product Sign-Up Outreach play in five numbered stages: catch every new sign-up; find out who signed up; build the company profile; score, tier and sync; and route into tiered outreach.
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The diagram as text

  1. 1Catch every new sign-up

    • New product sign-up: Fires a webhook.
    • Clay webhook (per sign-up): Email, Name and Username. That is all the product knows. The pipeline starts here. Tool: Clay.

  2. 2Find out who signed up

    • Enrich the contact: LinkedIn profile, Job title, Company and Location. Find: Findymail and Clay.
    • Clay AI reads the email → Email type column
      • name@company.com → Work email
      • name@gmail.com → Personal email

  3. 3Build the company profile

    • Enrich the company (from the domain): Industry, Headcount, Location and LinkedIn page. A complete company record so the score reflects the account, not just the user. Tool: Clay.

  4. 4Score, tier and sync

    • Title and seniority
    • Company size and industry
    • Location
    • Clay formula scores the fit. Tool: Clay.
    • Tier 1: Best fit.
    • Tier 2: Good fit.
    • Tier 3: Okay fit.
    • Contact and company created or updated. Tool: HubSpot.

  5. 5Route into tiered outreach

    • Tier 1: LinkedIn + alert (tier 1): The best sign-ups get a personal LinkedIn touch and the team hears about it. DM: lemlist. Alert: Slack.
    • Tiers 2 and 3: email (tiers 2 to 3): Automated email sequence for everyone else. Send: Instantly.
    • Outcome: Every sign-up worked by fit. Tool: HubSpot.

The stack: Clay, Findymail, HubSpot, lemlist, Slack, Instantly.

The play in seven steps

  1. Step 1: Capture product signups via webhook

    Set up Clay to receive new sign-up data containing email, name, and username to trigger the enrichment pipeline.

  2. Step 2: Enrich contact

    Use Clay's enrichment capabilities to identify LinkedIn profiles and gather details like job title, company, and location via Findymail and Clay AI.

  3. Step 3: Classify the email type

    Employ Clay AI to determine whether contacts signed up with work or personal email addresses, storing results in a dedicated column.

  4. Step 4: Enrich company

    Build complete company profiles using domain information, capturing industry, headcount, location, and LinkedIn presence.

  5. Step 5: Perform lead scoring

    Apply Clay formulas to assess fit based on job title and seniority, company size and industry, and location; assign contacts into three tiers.

  6. Step 6: Sync to HubSpot

    Push enriched records to the CRM, creating or updating contact and company records with appropriate properties.

  7. Step 7: Route into tiered outreach

    Direct Tier 1 contacts to LinkedIn via lemlist with Slack alerts; route Tiers 2 and 3 to automated email sequences through Instantly.

Tools used

The six tools this play names. Each links to the other plays that use it.

Related plays

All GTM plays

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Play 18 · Product Sign-Up Outreach