They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
B2B lead generation services for tech companies
Leads that turn into sales conversations
Frontal provides B2B lead generation services for tech companies with a sales team. We find the accounts and buyers that fit, reach them with email and LinkedIn outreach under your team’s names, and pass every interested buyer to your sales team in your CRM.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Inbound brings good leads, just not enough to plan on
For B2B tech companies from Series A onward with a sales team, whose leads come mostly from inbound and referrals, and who want a B2B lead generation agency to reach the buyers who never search for them.
Leads you can’t plan on
Inbound and referrals bring good conversations, but never in numbers you can build a quarter on.
Buyers who never search
Part of your market never searches for what you sell and isn’t active on LinkedIn, so it never finds you.
No one to run outbound
Lists, sending, copy and replies all need an owner, and your team is busy closing the deals already in the pipeline.
What you get
Leads from accounts that fit, passed to your sales team
Our lead generation work runs in your own tools: you approve the lists and messages before anything goes out, and we review the leads with your sales team.
Accounts and buyers that fit
We map the companies that fit best and the people involved in each purchase, and use buying signals to decide when to reach out.
Email and LinkedIn outreach
Sequences written for each audience, sent under your team’s names from inboxes we set up for your company, with every address verified first.
Leads your sales team can work
Every reply is tracked in your CRM, and interested buyers reach your sales team with the account’s context attached.
How it works
How our B2B lead generation services work
Define a good lead
We agree with your sales team which accounts, roles and situations make a lead worth following up.
Map the market
We map your best-fit accounts and the buyers inside them, and enrich and verify the contacts in Clay.
Set up sending
We set up and warm the inboxes your outreach goes out from, under your team’s names.
Run the outreach
We launch email and LinkedIn sequences for each audience and signal, once you approve the lists and messages.
Review the leads
We review the leads with your sales team, follow which ones progress in your CRM and build the next campaign on what works.
About 650 Positive replies from ICP companies
- Time window: 6 months
About 650 positive replies from ICP companies in 6 months for Modash
Modash’s sales ran on inbound from search and LinkedIn, and part of its market never searched. We mapped the Shopify brands running influencer programs, sorted the contacts into tiers, used Modash’s own data to rank the brands and checked every contact against HubSpot before a send. Email ran in Instantly and LinkedIn in lemlist, and when the replies showed a pattern, the main campaign became invitations to Modash’s virtual events. In 6 months the program brought about 650 positive replies from ICP companies.
- What changed
- Modash reached ICP companies its search and LinkedIn presence was not reaching.
- What we handled
- The market map and tiers, title checks, Clay enrichment, HubSpot checks before every send, Instantly and lemlist campaigns, and the event invitations.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
We’re one of six Clay Elite Studio Partners, an Instantly Certified Expert and a lemlist Certified Service Partner.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Pay-per-lead agency |
|---|---|---|---|---|
| Who does the work | Our team maps the market and runs the outreach in your tools, and your sales team works the leads. | SDRs or a lead generation expert you hire, train and equip with tools. | A lead generation freelancer, usually working one channel on their own. | An agency team prospecting from its own lists and tools, paid for each lead. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once the team is hired, trained and set up with tools. | As soon as you find one and agree the scope. | Often fast, since it prospects from a setup it already runs. |
| What you keep afterwards | Every list, table and sequence, in your accounts and documented. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The leads delivered. The lists and sending usually stay with the agency. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | Salaries, plus hiring, training and tools. | By the hour, the day or the project. | A price per lead, sometimes on top of a retainer. |
| Best when | You want leads judged on fit, and every reply and lead tracked in your CRM. | Outbound is a long-term channel and you can build and manage the team. | You need extra capacity on one channel and can manage one person directly. | Lead count matters more than fit, and your team can qualify every lead. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your CRM and tools, and agree with your sales team what makes a lead worth following up.
What you do One kickoff call, and access to your CRM and tools.
First month
Audit and setup
We map your best-fit accounts and buyers, verify every email address, and set up and warm the inboxes your outreach goes out from.
What you do Agree who answers the replies and how leads reach your sales team.
First three months
Launch and improve
In month two we launch email and LinkedIn outreach under your team’s names. In month three we review the leads with your sales team and build the next campaign on what works.
What you do Approve the lists and messages before they go out.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What is a lead generation service?
A lead generation service finds the companies and people likely to buy from you and starts a conversation with them, so your sales team spends its time on interested buyers. Ours runs in your CRM and tools: we map the accounts, build and verify the lists, run email and LinkedIn outreach under your team’s names and pass every interested buyer to sales.
What does a B2B lead generation agency do?
It runs outbound for you: the target accounts, the lists, the sending setup, the messages and the follow-up. A typical lead gen agency works from its own tools and sells leads or meetings. We work in yours, so the lists, sequences and lead history stay in your accounts.
How much do lead generation services cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
How much should you pay for lead generation?
Judge a price by what the leads turn into, not by the cost of each lead. A low price per lead usually means more volume, not better accounts, so agree with your sales team what a good lead is before you compare quotes. We report the leads, the opportunities and the pipeline they bring in your CRM.
How do I choose a lead generation company?
Ask where the work runs and what you keep. A lead generation company that works from its own lists and tools can start fast, but the lists and sending often stay with it. Ask how it defines a good lead, whose names the emails go out under and whether the replies land in your CRM.
Who handles replies from interested buyers?
We agree it with you before launch: we can handle the replies, or pass interested buyers straight to your team. Either way, every reply is tracked in your CRM.
Can you guarantee a number of leads?
No, and we don’t guarantee meetings or pipeline either. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.