They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Outsourced lead generation for B2B tech companies
Hand off lead generation, keep the system
Frontal runs outsourced lead generation for B2B tech companies whose sales team has no time to prospect. We take over the list building, the sending setup and the outreach, run them in your own accounts under your team’s names, and hand interested buyers to your sales team.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
You tried lead generation in house, and it became a full-time job
For B2B tech companies from Series A onward with a sales team, who tried outbound in house or with a partner and want done-for-you lead generation that still runs in their own tools.
A job of its own
Keeping up with spam rules, cleaning contacts and testing round after round takes a person of its own.
A partner that cost too much
An earlier partner cost more than the handful of leads it brought in.
Closers doing the prospecting
The people best at closing deals are the same people who are meant to be prospecting, so the pipeline waits.
What you get
Lead generation handed off, and yours to keep
We run every part of it in your accounts and document how it works, so the lists, sequences and lead history stay with you if the work comes back in house.
Lists of the right accounts
We map the companies that fit best and the buyers inside them, and verify every email address before it is sent to.
Sending you don’t have to watch
Sending inboxes set up for your company and warmed before launch, with bounce rates watched while campaigns run.
Outreach and the handoff
Email and LinkedIn sequences under your team’s names, with every reply tracked in your CRM and interested buyers passed to your sales team.
How it works
How our outsourced lead generation works
Agree the scope
We agree with you which accounts, roles and channels we take on, and what a good lead looks like to your sales team.
Build the lists
We map the accounts and buyers in Clay and Apollo and verify every address.
Set up sending
We set up and warm the sending inboxes for your company before the first campaign.
Run the campaigns
We write and run the sequences once you approve the lists and messages, and track every reply in your CRM.
Report and hand over
We review the leads with your sales team, and when you take the work back in house, we document the setup and train your team.
5 to 8 Leads a day from cold email
- New customers a week: 1 to 3
- Sales calls needed: none
5 to 8 leads a day from cold email for Novel, after an in-house attempt and an expensive partner
Novel had tried cold email in house, and with an outside partner that felt overly expensive for the few leads it returned. We built lists of the right Shopify stores with StoreLeads, Apollo and Clay, verified every address, and solved the hard part: sending a link to Novel’s landing page without losing deliverability. The campaigns brought 5 to 8 leads a day and 1 to 3 new customers a week, with no sales call in the funnel.
- What changed
- When the engagement ended, the system went to Novel’s team: the tools list, a Clay template and hands-on sessions.
- What we handled
- Store lists, email finding and verification, deliverability for a link in the email, the Instantly campaigns and the handover.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
We’re an Instantly Certified Expert, a lemlist Certified Service Partner and one of six Clay Elite Studio Partners.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Lead-gen agency |
|---|---|---|---|---|
| Who does the work | Our team runs the lists, sending and outreach in your accounts, under your team’s names. | An outbound hire who owns the lists, sending, copy and replies. | A contractor for one part, such as the lists or the copy. | An agency team sending from its own domains, lists and tools. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Often fast, since it sends from a setup it already runs. |
| What you keep afterwards | Every list, table and sequence, in your accounts and documented. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The leads delivered. The domains and lists often stay with the agency. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, sometimes a price per lead. |
| Best when | You want the whole job handed off, with everything built in your own accounts. | Outbound is a core channel and you can hire and keep an owner for it. | You have the setup and need one part done, like the lists or the copy. | You want leads fast, and the outreach can run outside your own tools. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your CRM and tools, and agree the accounts, roles and channels we take on.
What you do One kickoff call, and access to your CRM and tools.
First month
Audit and setup
We review what you ran before, build and verify the first lists, and set up and warm the sending inboxes.
What you do Agree which domains we can send from, and who answers the replies.
First three months
Launch and improve
In month two we launch the first campaigns under your team’s names. In month three we review the leads with your sales team and build the next campaign on what works.
What you do Approve the lists and messages before they go out.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What is lead generation outsourcing?
It means handing the work of finding and reaching new buyers to an outside team: the lists, the sending setup, the messages and the follow-up. With outsourced B2B lead generation from Frontal, that work runs in your own CRM and tools, under your team’s names, and interested buyers go to your sales team.
Should we outsource lead generation or build it in house?
Build it in house if outbound is a core channel and you can hire and keep someone who covers lists, deliverability, copy and testing. Outsource it when that person doesn’t exist yet, or when your closers are doing the prospecting. With us the system stays in your accounts, so you can bring it in house later.
How much should you pay for outsourced lead generation?
Judge a quote by what the leads turn into in your CRM, not by a price per lead. Pricing depends on the services in scope and the tools you already have, so we set it on the call and write it into a statement of work, starting with a three-month engagement.
What happens to the system if we stop working together?
It stays with you. Every list, table and sequence lives in your accounts, documented so your team can read and change it. When Novel’s engagement ended, its team got the tools list, a Clay template and hands-on sessions to run it.
Is B2B lead generation outsourcing safe for our domain?
It should be. We send from inboxes set up for your company and warmed before launch, verify every address before it is sent to and watch bounce rates while campaigns run.
Do the emails go out under our team’s names?
Yes: the emails go out under your team’s names, from inboxes we set up for your company.
Can you guarantee how many leads we get?
No, and we don’t guarantee meetings or pipeline either. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.