They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
AI lead generation agency for tech companies
AI does the research, people own the message
Frontal is an AI lead generation agency for tech companies with a sales team. AI workflows research each account, enrich new records and draft first messages, while our engineers own the targeting, the messaging and what goes out under your team’s names.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
You bought AI tools, and outreach still runs by hand
For B2B tech companies from Series A onward with a sales team, who want AI for lead generation built into their CRM and checked by people before anything goes out.
Research by hand
Reps spend hours researching each account before they write a single message.
Generic AI copy
Messages written by a tool with no context read like everyone else’s, and buyers ignore them.
Tools that don’t connect
Enrichment, AI and sending tools each do one step, and someone still moves the data between them.
What you get
AI workflows that do the research, built in your tools
Our engineers build the workflows in Clay, your CRM and n8n, check what they produce and own the targeting and messaging.
Account research
An AI workflow researches each target account and writes the summary and talking points into your CRM.
Enrichment and signals
New records are enriched as they come in, and website visit, hiring and job-change signals decide which accounts to reach first.
First drafts, checked by people
AI drafts the first message from the research, our team edits it, and you approve it before anything is sent.
How it works
How we run AI-powered lead generation
Define the target
We agree your best-fit accounts, the buyers inside them and the signals that say when to reach out.
Build the research workflow
We build the AI workflow that researches each account in Clay, and test it on a sample first.
Enrich and verify
We enrich the contacts and verify every email address before it reaches your CRM or a sequence.
Draft and approve
AI drafts first messages from the research, our team edits them and you approve them before they go out.
Send and learn
We run the sequences under your team’s names, track every reply in your CRM and improve the next campaign.
6 to 15 Positive replies a week, from week two
- Clients closed in the first weeks: 3
6 to 15 positive replies a week for Palico, with personalization nobody researched by hand
Palico’s sales team, fewer than 20 people, personalized outbound by hand: hours of research per prospect, each email written one at a time and sent from the main domain. We set up dedicated outreach domains, enriched contacts through Crunchbase, and had Clay fill dynamic fields like industry focus, recent activity and location, so each email reads individually written without anyone doing the research by hand. From week two the program brought 6 to 15 positive replies a week, and 3 clients closed in the first weeks.
- What changed
- New conversations every day, with no new hires.
- What we handled
- Dedicated outreach domains, Crunchbase enrichment, personalization in Clay, Smartlead sequences and the reporting loop.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
We’re one of six Clay Elite Studio Partners and an Instantly Certified Expert.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | AI automation agency |
|---|---|---|---|---|
| Who does the work | Our GTM engineers build the AI workflows in your tools and own the targeting and messaging. | A GTM engineer you hire who knows Clay, your CRM and the AI tools. | A freelance builder for one AI workflow or one automation. | An agency team building automations, often for any kind of business. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the automation is scoped and its tools are chosen. |
| What you keep afterwards | Every workflow and table, in your accounts and documented. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The automations, if they run in your accounts. Ask before you sign. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A project fee for the build, sometimes a monthly retainer. |
| Best when | You want AI doing the research and people owning what goes out under your team’s names. | AI workflows are core to your go-to-market and you can hire someone to own them. | You need one workflow built, and your team runs it after. | You want general automation across the business, not lead generation alone. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your CRM, Clay and sending tools, and agree the accounts and buyers to start with.
What you do One kickoff call, and access to your CRM and tools.
First month
Audit and setup
We review your tools and data, build the research and enrichment workflows, and test them on a sample of accounts.
What you do Check the sample research and the first drafts.
First three months
Launch and improve
In month two we launch the first sequences, with drafts your team approved. In month three we review the replies with your sales team and improve the workflows.
What you do Approve the lists and messages before they go out.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
Is there any AI for lead generation?
Yes, plenty: AI tools research accounts, enrich records and draft messages. The tools are the easy part. What decides the results is the targeting, the data and someone checking what goes out, which is the work an AI lead generation agency adds on top.
How do you run lead generation with AI?
Start with the target: the accounts that fit and the signals that say when to reach out. Then an AI workflow researches each account, enrichment fills in the contacts, AI drafts the first message from the research, and a person edits and approves it before it is sent. We build each step in Clay, your CRM and n8n.
How are AI lead generation companies different from AI SDR tools?
An AI SDR tool is software your team sets up and runs. AI lead generation companies like Frontal build and run the workflows for you, in your own tools, with people owning the targeting and the messages.
Will the messages read as if AI wrote them?
Every message is edited by a person before it goes out: we use AI for research and first drafts, and our team edits the drafts and checks them against the research. You approve the lists and messages before they go out.
How much does AI lead generation cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Which AI tools do you use?
Clay for enrichment and research workflows, Claude for research and drafting, and n8n to move data between your tools, with your CRM as the record. We start with the tools you have and suggest a change only when it fixes a real problem.
What should we look for in an AI lead generation company?
Ask who checks what goes out, where the workflows live and what happens to them when the work ends. With us, people own the targeting and messaging, and every workflow lives in your accounts, documented so your team can read and change it.
Can you guarantee leads from AI outreach?
No, and we don’t guarantee meetings or pipeline either. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.