They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Outsourced sales development for B2B tech companies
The outcome of an SDR team, in your tools
Frontal provides outsourced sales development for B2B tech companies that want the outcome of an SDR team. Our GTM engineers build and run the prospecting, the account research and the email and LinkedIn outreach in your tools, and your account executives take the conversations.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your AEs need pipeline, and an SDR hire is slow
For B2B tech companies from Series A onward with account executives ready for more conversations, who are weighing SDR outsourcing against building an SDR team of their own.
A slow hire
Building an SDR team means hiring, training and tooling before the first conversation lands.
Manual prospecting
Reps research accounts and write messages by hand, and outreach stops whenever deals get busy.
Tools nobody connects
The data, sequencing and CRM tools are paid for, but every step between them is done by hand.
What you get
Sales development run as a system, not as headcount
We don’t place SDRs on your team. We build the prospecting and outreach in your CRM and tools, run it with you, and your AEs take the conversations.
Prospecting and research
We map the accounts and buyers that fit, and an AI workflow researches each account and writes the summary into your CRM.
Email and LinkedIn outreach
Sequences written for each audience and buying signal, sent under your team’s names from inboxes we set up for your company.
Replies and handoff
Every reply is tracked in your CRM, and interested buyers reach your AEs with the account’s context, so they know why the buyer said yes.
How it works
How our outsourced sales development works
Define the target
We agree with your sales team the accounts, roles and buying signals worth an AE’s time.
Build the lists
We map the accounts and buyers, enrich them in Clay and verify every email address.
Automate the research
We automate the account research and data entry your reps do by hand today.
Run the outreach
We launch email and LinkedIn sequences under your team’s names, once you approve the lists and messages.
Hand over and review
Interested buyers go to your AEs with their history in your CRM. We review the results with your sales team and adjust the targeting.
$300K+ Pipeline in 9 months
- Hours back every month: 100+
Read the case study, TeikametricsTeikametrics
$300K+ in pipeline in 9 months for Teikametrics, from outbound run as a system
Teikametrics’ CRO wanted the outcome of a BDR team, but more efficient and effective: his BDRs juggled Apollo, HubSpot and SmartScout by hand. We rethought the stack, automated prospecting and enrichment in Clay with the SmartScout API, narrowed the targeting to the Amazon sellers that fit best and wrote the messaging around real seller problems. By month 9 the program had brought $300K+ in pipeline, and the team got 100+ hours a month back.
- What changed
- Manual list building went to zero.
- What we handled
- ICP definition, the tool stack, automated prospecting and enrichment, messaging and the outreach campaigns.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
We’re one of six Clay Elite Studio Partners, an Instantly Certified Expert and a lemlist Certified Service Partner.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | SDR agency |
|---|---|---|---|---|
| Who does the work | Our GTM engineers run the prospecting and outreach in your tools, and your AEs take the conversations. | SDRs you hire, train, manage and equip with tools. | A freelance SDR, usually working on their own. | The agency’s own SDRs, working from its own lists and tools. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once SDRs are hired, trained and set up with tools. | As soon as you find one and agree the scope. | Once its SDRs have learned your product and market. |
| What you keep afterwards | The lists, sequences and workflows, in your accounts and documented. | What the SDRs build, while they stay on the team. | What they hand over when the project ends. | The meetings. The lists and know-how usually leave with the SDRs. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | Salaries, plus hiring, training and tools. | By the hour, the day or the project. | A monthly fee for each SDR, sometimes a price per meeting. |
| Best when | You want the outcome of an SDR team, with every list and reply in your own CRM. | Sales development is a long-term team and you can hire and manage SDRs. | You need a little extra capacity and can manage one person directly. | You want SDR headcount, cold calling included, and someone else to manage it. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your CRM and tools, and agree with your sales team the accounts and buyers worth an AE’s time.
What you do One kickoff call, and access to your CRM and tools.
First month
Audit and setup
We review your tools and data, build and verify the first lists, automate the account research, and set up and warm the sending inboxes.
What you do Agree who answers the replies and how interested buyers reach your AEs.
First three months
Launch and improve
In month two we launch email and LinkedIn outreach under your team’s names. In month three we review the results with your AEs and adjust the targeting.
What you do Approve the lists and messages before they go out.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What is outsourced sales development?
It means handing the prospecting and first outreach of a sales team to a sales development agency, so your account executives spend their time on conversations. Ours runs in your CRM and tools: we map the accounts, automate the research, run email and LinkedIn outreach under your team’s names and pass interested buyers to your AEs.
Do you provide outsourced SDRs?
Not as headcount. We don’t place SDRs on your team. Our GTM engineers build and run the work an SDR team does, as a system in your tools. If you want people making calls every day, a provider that staffs SDRs is the better fit.
How is this different from an SDR agency?
That kind of agency usually works from its own lists and tools, and the know-how leaves with its reps. We work in your CRM and tools, so the lists, sequences and reply history stay in your accounts, and the workflows are already there if you hire SDRs later.
When does SDR outsourcing make sense?
When you need pipeline sooner than you can hire, train and equip an SDR team, or when your reps lose hours to manual prospecting. You get a team instead of one person, and no one new to hire.
Is this BDR as a service?
Close to it: you get the outcome of a BDR team, not the BDRs. Teikametrics’ CRO put it this way: “I wanted the outcome of a BDR team, but more efficient and effective.” We rebuilt its outbound as a system, and in 9 months it brought $300K+ in pipeline.
Who handles the replies and the booking?
We agree it with you before launch: we can handle the replies and the booking, or pass interested buyers straight to your team. Either way, every reply is tracked in your CRM.
Can you guarantee meetings for our AEs?
No, and we don’t guarantee pipeline either. A guaranteed meeting count usually means more volume, not better accounts. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.