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Appointment setting services for B2B tech companies

Meetings with the buyers you want to sell to

Frontal provides B2B appointment setting services for tech companies with a sales team. We find the accounts and buyers that fit, reach them with email and LinkedIn outreach under your team’s names, and book the meetings on your account executives’ calendars.

Illustrative workflow

  • Artisan

  • Worked with 300+ companies

Who it is for

Your AEs have room on their calendars and too few good meetings

For B2B tech companies from Series A onward with account executives ready to take more first meetings with buyers who fit, whether you are replacing an appointment setting firm or starting outbound for the first time.

  1. Manual prospecting

    Reps research accounts and write messages by hand, and outreach stops whenever deals get busy.

  2. Meetings that don’t fit

    Calls get booked with people who were never going to buy, and the AE finds out on the call.

  3. A slow hire

    Building an SDR team means hiring, training and tooling before the first meeting lands.

What you get

First meetings with buyers who fit, booked for your AEs

Unlike an appointment setting company that works from its own tools, we run the outreach and the follow-up in yours, and your account executives take the meetings.

  1. Accounts and buyers that fit

    We map the companies that fit best and the people at each one, and use buying signals to decide when to reach out.

  2. Email and LinkedIn outreach

    Sequences written for each audience, sent under your team’s names from inboxes we set up for your company.

  3. Meetings in your CRM

    Each booked meeting lands in your CRM with the account’s context, so the AE knows why the buyer said yes.

How it works

How our B2B appointment setting services work

  1. Define a good meeting

    We agree with your sales team which accounts, roles and situations make a meeting worth an AE’s time.

  2. Build the lists

    We map the accounts and buyers, enrich them in Clay and verify every email address.

  3. Set up sending

    We set up and warm the inboxes your outreach goes out from, under your team’s names.

  4. Run the outreach

    We launch email and LinkedIn sequences written for each audience and buying signal, once you approve the lists and messages.

  5. Book and review

    Meetings go on your AEs’ calendars and into your CRM. We review them with your team and adjust the targeting.

58 Demos booked in 14 days

  • Before: about 10 demos a week
Read the case study, Design PickleDesign Pickle

From about 10 demos a week to 58 in 14 days for Design Pickle

Design Pickle already paid for Clay, Apollo and HubSpot, but outreach stayed manual and the team booked around 10 demos in a good week. We turned those tools into one outbound system: website visitor identification, qualification in Clay, messaging for each audience and a deliverability setup synced to HubSpot. In 14 days the team booked 58 demos.

What changed
The AE calendar went from under half full to full, and Design Pickle added AEs to keep up.
What we handled
Website visitor identification, qualification in Clay, messaging for each audience, deliverability and the HubSpot sync.

Tools

The tools we work in

We start with the tools you have and suggest a change only when it fixes a real problem.

We’re an Instantly Certified Expert, a lemlist Certified Service Partner and one of six Clay Elite Studio Partners.

How to start

Start with a three-month engagement

We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.

  1. First week

    Kickoff and access

    We hold the kickoff call, get access to your CRM and tools, and agree with your sales team what makes a meeting worth an AE’s time.

    What you do One kickoff call, and access to your CRM and tools.

  2. First month

    Audit and setup

    We map your best-fit accounts and buyers, verify every email address, and set up and warm the inboxes your outreach goes out from.

    What you do Agree who handles the replies and how meetings reach your AEs.

  3. First three months

    Launch and improve

    In month two we launch email and LinkedIn outreach under your team’s names. In month three we review the booked meetings with your AEs and adjust the targeting.

    What you do Approve the lists and messages before they go out.

    Ongoing

Talk with an operator

Bring your current setup, and we’ll walk you through how the first three months would look for your team.

What buyers ask

What is an appointment setting service?

An appointment setting service books first meetings between your sales team and potential buyers. As an appointment setting agency, we find the accounts and people that fit, reach them with email and LinkedIn outreach under your team’s names, and put the meetings on your account executives’ calendars.

Can you guarantee a number of meetings?

No, and we don’t guarantee pipeline either. A guaranteed meeting count usually means more volume, not better accounts. We agree goals with you before we start, report what happened and adjust the work.

What counts as a qualified meeting?

We agree that with your sales team before launch: the accounts, roles and situations worth an AE’s time. Then we review the booked meetings with your AEs and adjust the targeting.

Who answers the replies?

We agree it with you before launch: we can handle the replies and the booking, or pass interested buyers straight to your team. Either way, every reply is tracked in your CRM.

Is outsourced appointment setting different from hiring SDRs?

We work inside your CRM and tools rather than our own, so the lists, sequences and meeting history stay in your accounts. If you hire SDRs later, the workflows we build are already there.

Let’s grow your pipeline together

Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.