They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Data enrichment services for B2B tech companies
Account and contact data that stays current
Frontal provides data enrichment services for B2B tech companies. We fill in and check your account and contact records in Clay, write them into HubSpot or Salesforce, and keep them current as new records come in.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your reps spend hours fixing contact data instead of selling
For B2B tech companies from Series A onward with a sales team, whose CRM records are incomplete, out of date or duplicated, and whose outbound and lead routing depend on them.
Missing fields
Records arrive without a title, a company size or a work email, so routing and scoring can’t use them.
Stale contacts
Salespeople call contacts who left the company months ago and check every record twice.
Data from everywhere
Lists come from different vendors and spreadsheets, and nobody owns how they get into the CRM.
What you get
Records your sales team can use without checking twice
We set up the enrichment in Clay, write the results into your CRM and document how it works.
Account enrichment
Company size, industry, tech stack and hiring data on the accounts you sell to.
Contact enrichment and verification
Work emails and phone numbers for the buyers at each account, verified before they reach your CRM or a sequence.
Enrichment that keeps running
New accounts and contacts are enriched as they enter your CRM, and a field a person owns is never overwritten.
How it works
How our B2B data enrichment services work
Audit your data
We review your CRM fields, data sources and duplicates, and agree which fields routing, scoring and outreach need.
Agree the rules
We agree with your team which fields enrichment may fill and which ones stay with a person.
Build it in Clay
We set up the enrichment and verification workflows in Clay and test them on a sample first.
Write back to the CRM
We write the enriched fields into HubSpot or Salesforce, merge duplicates and test each change before it goes live.
Hand over and keep it current
New records are enriched as they come in. We document the setup and train your team to run it.
3,655 Accounts created and enriched
- Built in 6 months
Read the case study, AircallAircall
A self-refreshing account database in Aircall’s Salesforce, built in 6 months
We agreed on data definitions with Aircall’s RevOps team, set up enrichment workflows and controlled how records get updated in Salesforce. In 6 months we created and enriched 3,655 accounts in one account database, and trained the team to run it themselves.
- What changed
- Aircall’s regional teams worked from the same account data.
- What we handled
- Data structure, enrichment, CRM workflows, testing, documentation and team training.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
We’re one of six Clay Elite Studio Partners, a HubSpot Solutions Partner and a Salesforce Partner.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your CRM and Clay, and agree which fields your routing, scoring and outreach depend on.
What you do One kickoff call, and access to your CRM and tools.
First month
Audit and setup
We audit your fields, sources and duplicates, agree which fields enrichment may fill, and build the enrichment and verification in Clay on a sample first.
What you do Agree which fields stay with a person, and check the sample.
First three months
Launch and improve
In month two we write the enriched fields into HubSpot or Salesforce and merge duplicates. In month three new records are enriched as they come in, and we document the setup and train your team.
What you do Approve each change before it goes live in your CRM.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What buyers ask
What are data enrichment services?
Data enrichment services fill in and check the records in your CRM: company size, industry, tech stack and hiring data on accounts, and verified work emails and phone numbers on contacts. We run that work in Clay and write the results into HubSpot or Salesforce.
What is an example of data enrichment?
A new lead signs up with only a name and a work email. Enrichment adds the company’s size, industry and tech stack, the person’s title and a verified phone number, so the lead can be scored and routed to the right rep without anyone looking it up.
What is a B2B data provider?
A B2B data provider, sometimes called a B2B data company, sells company and contact data: firmographics, job titles, work emails and phone numbers. Data enrichment companies like Frontal don’t sell one database. We combine several providers in Clay, check the results and write them into your CRM.
Is data enrichment outsourcing a one-off cleanup or ongoing?
Either. Some teams start with one cleanup of the existing database. Others keep enrichment running, so new accounts and contacts are filled in as they enter the CRM.
How do you protect existing data?
We agree who can change what, test changes before they go live and keep a way to roll back. Enrichment fills gaps and never overwrites a field a person owns. That’s how we built Aircall’s account database: 3,655 accounts in 6 months.
Which data providers do you use?
We run enrichment in Clay and pick the B2B data services that cover your market and the fields you need. We start with the tools you have and suggest a change only when it fixes a real problem.
Who owns the enriched data?
You do. Every record, table and workflow lives in your accounts, documented so your team can read and change it.
Let’s grow your pipeline together
Tell us what you’re trying to hit this quarter, and we’ll suggest where to start.