They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
B2B SEO agency for tech companies
Rank for the searches your buyers make
Frontal is a B2B SEO agency for tech companies with a sales team. We find the searches your buyers make before they talk to sales, write the pages that answer them and report the pipeline those pages bring in, where your CRM records the source.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your site gets traffic, and none of it turns into pipeline
For B2B tech companies from Series A onward with a sales team, who want SEO for B2B buyers judged on pipeline, not on traffic alone.
Traffic that never buys
Your best-ranking pages answer questions your buyers never ask.
No comparison pages
Buyers search for alternatives and comparisons, and the pages that answer belong to your competitors.
No line to pipeline
Nobody can say which pages bring in demos, so search is the first budget to go.
What you get
B2B SEO services, from the search to the pipeline
We work on the searches that come before a sales conversation, and review the results with your sales and marketing teams.
Buyer search research
We find the searches and questions your buyers type into Google, and the ones AI answers pick up.
Pages that answer them
Comparison and use-case pages, FAQ pages and articles, written from your team’s expertise.
Reporting in your CRM
We track where each page ranks and the inbound conversations it starts, and count pipeline only where your CRM records the source.
How it works
How we run search for B2B buyers
Audit
We review your site, what it ranks for today and how search traffic reaches your CRM.
Buyer research
We list the searches your buyers make, from the problem to the comparison, and agree the first ones with you.
Write and publish
We write the pages from your team’s input, your team approves them, and we publish.
Report and improve
We report rankings and pipeline from your CRM, update the pages that slip and plan the next ones.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Google Search Console
- Ahrefs
- HubSpot
- Salesforce
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Generalist SEO agency |
|---|---|---|---|---|
| Who does the work | Our writers research your buyers’ searches and write the pages with your team. | An SEO manager you hire, plus writers who know your product. | A freelance SEO consultant, for an audit or a keyword plan. | An agency team working across many industries, often for consumer brands. |
| How fast it starts | First week: kickoff and access. Month one: audit and research. Months two and three: publish and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | After an audit and a keyword plan are signed off. |
| What you keep afterwards | The pages on your site, and the search research behind them. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published pages and the reports. Ask about the research files. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often tied to a number of pages or links. |
| Best when | You sell to businesses and want search judged on pipeline in your CRM. | Search is a core channel and you can hire an SEO lead and writers. | You need an audit or a plan, and your team writes the pages. | You want traffic across a broad keyword list, and visits matter more than leads. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site, analytics, search tools and CRM, and agree the buyers and topics to start with.
What you do One kickoff call, and access to your site, analytics and CRM.
First month
Audit and research
We audit your site and what it ranks for, and research the searches your buyers make.
What you do Agree with us which searches matter most.
First three months
Publish and improve
In month two we publish the first pages and connect them to reporting in your CRM. In month three we review rankings and inbound with you and plan the next pages.
What you do Approve each page before it goes live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What is B2B in SEO?
B2B SEO is search work for companies that sell to other businesses. The buyers are fewer, their searches are more specific and several people research before they buy, so the pages that matter answer their questions about the problem, the options and the comparison.
How is SEO for B2B different?
The goal is pipeline, not traffic. A page that ranks for a search a buyer makes before a demo is worth more than one that brings visits from people who will never buy, so we pick the searches with your sales team and report from your CRM.
Is SEO dead or evolving in 2026?
SEO is evolving, not dead: buyers still search Google, and many now ask AI assistants as well, which draw on web pages to answer. Pages that answer buyers’ questions clearly do well in both, so we write for both.
How much should I pay for SEO services?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Is it worth hiring an SEO agency?
It is when the agency works on the searches your buyers make and reports what they bring in. Before you hire a B2B SEO company, ask how they pick the searches, who writes the pages and how they connect rankings to pipeline.
Do we need a B2B SEO consultant or an agency?
A consultant suits an audit or a plan your team will carry out. An agency, or a B2B SEO firm like Frontal, suits a team that wants the research, the writing and the reporting done for it.
Can you guarantee our pages will rank?
No, we don’t guarantee rankings, meetings or pipeline. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.