They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
AI search optimization services for B2B tech
Know where AI search names you, and why
Frontal offers AI search optimization services for B2B tech companies: we check where your company shows up in Google’s AI Overviews, ChatGPT and Perplexity for the questions your buyers ask. Then we fix the gaps that matter most, from missing pages to pages AI can’t read, and report what changed.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
You can’t see what AI search says about you
For B2B tech companies from Series A onward with a sales team, who want AI search visibility services that start with a measure, not a guess.
No baseline
Nobody has checked which buyer questions name you in AI answers, so there is nothing to improve against.
Fixes in the wrong order
Pages get rewritten at random, while the questions that matter most still name competitors.
Pages AI can’t read
Key facts sit in images, scripts or PDFs, where an assistant may not find them when it builds an answer.
What you get
An AI search optimization agency that starts with a measure
We measure first, fix in order of what matters to pipeline, and measure again.
A visibility baseline
We ask the AI assistants your buyers use a fixed list of their questions, and record who is named and which pages are cited.
Fixes in priority order
We fix the gaps that matter most first: a missing page, an answer buried in a page, or a page AI assistants can’t read.
A report you can check
We repeat the same questions on a schedule we agree and report what changed, next to rankings and the inbound your CRM records.
How it works
How we run AI search optimization
Agree the questions
We agree with your team the questions buyers ask, from the problem to the comparison.
Measure
We ask the assistants those questions and record who they name and which pages they cite.
Find the gaps
We compare the answers with your pages and list the gaps in order of what matters.
Fix
We write the missing pages, rework the ones that bury the answer and fix what stops AI reading your site.
Measure again
We ask the same questions again and report what changed.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- ChatGPT
- Perplexity
- Google Search Console
- Ahrefs
- HubSpot
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | AI visibility agency |
|---|---|---|---|---|
| Who does the work | Our team measures your AI search visibility, then writes and fixes the pages. | A marketer you hire to own search, who needs tools and writers too. | A consultant for a one-off visibility audit. | An agency team reporting visibility scores from a tracking tool. |
| How fast it starts | First week: kickoff and access. Month one: baseline and plan. Months two and three: fix and measure again. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the tracking tool is set up and the prompts are chosen. |
| What you keep afterwards | The question list, the measurements and the pages, all in your accounts. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The reports. Ask whether the question list and the data come with them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, sometimes with the tool’s subscription on top. |
| Best when | You want visibility measured and the gaps fixed, with results tied to your CRM. | AI search is a long-term channel and you can hire someone to own it. | You need a one-off audit, and your team makes the fixes. | You want a regular visibility score, and your team makes the fixes. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site, analytics and CRM, and agree the questions to measure.
What you do One kickoff call, and access to your site, analytics and CRM.
First month
Baseline and plan
We measure where AI search names you today and agree the first fixes in order of what matters.
What you do Review the baseline and agree the order of fixes.
First three months
Fix and measure again
In month two we make the first fixes and publish the missing pages. In month three we measure again, report what changed and plan the next fixes with you.
What you do Approve each new page before it goes live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What do AI search visibility services include?
A baseline of where AI answers name you, a list of the gaps in order of what matters, the fixes, and a repeat of the same questions to show what changed. Some AI search engine optimization services stop at the report; we also write and fix the pages.
How do you measure AI search visibility?
We agree a fixed list of the questions your buyers ask, ask them in ChatGPT, Perplexity, Gemini and Google, and record whether your company is named and which pages are cited. Repeating the same list over time shows what changed, next to your rankings and the inbound your CRM records.
Can AI help me with search engine optimization?
Yes, with the research: AI can run the search result research, the AI answer checks and the gap analysis quickly. The judgment still needs people: which questions matter, what the page should say and whether it is right. We use AI for the first part and our team does the second.
Is SEO dead now with AI?
No: AI assistants draw on web pages to build their answers, so the pages that answer buyers’ questions still matter. What changes is the measure: being named in the answer, not only ranking in the results.
Do you offer AI search optimization consulting without the writing?
Yes, if your team will make the changes. We measure, find the gaps and plan the fixes, and your team carries them out. An AI search visibility agency that only reports leaves the fixes to you, so ask who makes them before you sign.
What does AI search optimization cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Can you guarantee we’ll show up in AI answers?
No, we don’t guarantee AI citations, rankings, meetings or pipeline. We measure, fix what matters most, measure again and report what changed.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.