They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Frontal offers AI SEO services for B2B tech companies: AI runs the repeatable research, from search results and AI Overviews to the gaps in what the answers cite. Our writers own the angle, the structure and the final words, and your team approves each page before it goes live.
Illustrative workflow
Worked with 300+ companies
They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study

The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
For B2B tech companies from Series A onward with a sales team, who want search run for both Google and AI answers, with people checking every page.
Each brief takes hours of searching, reading the results and checking what AI answers say.
Your articles rank for a few terms, but AI answers about your category cite other sites.
AI writing tools turn out pages fast, and nobody checks them against what your team knows.
What you get
AI handles the repeatable research and our writers handle the judgment, so the pages answer buyers in Google and in AI assistants.
Claude Code runs the search result research, the AI Overview checks and the citation gap analysis behind each brief.
Our writers choose the angle and the structure, write from your team’s expertise and check every claim against what you told us.
Each page answers one question clearly, so it can rank in Google and be quoted in an AI answer.
How it works
We agree the questions your buyers ask in Google and AI assistants, and which of them matter for pipeline.
AI runs the research for each question: what ranks, what the AI answers say and which pages they cite.
Our writers draft each page from the research and your team’s input, and your team approves it.
We publish, then check where each page ranks and whether AI answers start to cite it.
We update the pages that slip and plan the next set from what the research shows.
Tools
We start with the tools you have and suggest a change only when it fixes a real problem.
Your options
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Traditional SEO agency |
|---|---|---|---|---|
| Who does the work | Our writers own every page, with AI running the research behind it. | An SEO manager you hire, who still needs writers and research time. | A freelance SEO consultant or writer, for an audit or a set of articles. | An agency team working from a keyword list, with rankings as the goal. |
| How fast it starts | First week: kickoff and access. Month one: research and first pages. Months two and three: publish and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | After an SEO audit and a keyword plan. |
| What you keep afterwards | The pages on your site, and the research behind each one. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published pages. Ask for the research before you sign. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often set by the number of pages. |
| Best when | You want search run for Google and AI answers, with people checking every page. | Search is core to your growth and you can hire and manage an SEO lead. | You need an audit or a few articles, and your team runs search after. | You want rankings for a long keyword list, and AI answers matter less to you. |
How to start
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
We hold the kickoff call, get access to your site, analytics and search tools, and agree the questions to start with.
What you do One kickoff call, and access to your site and analytics.
First month
We run the research for the first questions, review your existing pages and write the first new ones.
What you do Approve each page before it goes live.
First three months
In month two we publish the first pages and start checking where they rank and get cited. In month three we update what slipped and plan the next set with you.
What you do Review the plan for the next pages.
Ongoing
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
It runs SEO with AI in the workflow: AI handles the repeatable research, from search results and AI Overviews to the gaps in what the answers cite, and people handle the judgment. With us, writers choose the angle, write each page from your team’s expertise and check it before your team approves it.
SEO is the work of making your pages the ones search engines show for the questions your buyers type. Today that includes AI answers too: Google’s AI Overviews and assistants like ChatGPT draw on web pages, so a page that answers a question clearly can rank and be quoted.
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Ask who writes the pages and who checks them, what the AI does and doesn’t do, and how progress is reported. With us, AI runs the research, our writers write and check every page, your team approves it, and we report rankings, AI citations and the pipeline your CRM records.
A consultant suits an audit or a plan your team will carry out. If you need the research, the writing and the reporting done for you, an agency fits better. Either way, an AI SEO expert should show you the questions they will target and how they will check the results.
Not on its own: we use AI for research and first drafts. Our writers pull the ideas from your team, edit the drafts and check them against what you told us, and your team approves every page before it goes live.
No, we don’t guarantee rankings, AI citations, meetings or pipeline. We agree the questions to target with you, report what changed and adjust the work.
Tell us who your buyers are, and we’ll suggest which questions to answer first.