They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
LLM SEO agency for B2B tech companies
A site language models can read and quote
Frontal is an LLM SEO agency for B2B tech companies: we make your site easy for large language models to read, quote and cite. We add structured data, a markdown version of each page and an llms.txt file, as we did on frontal.so, and write the pages your buyers’ questions need.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
AI assistants describe you from someone else’s pages
For B2B tech companies from Series A onward with a sales team, who want LLM SEO services that fix how AI assistants read their site, not only what it says.
Facts AI can’t find
Integrations, use cases and how you work sit in images, scripts or PDFs, where an assistant may not find them.
No machine-readable version
There is no llms.txt file, no structured data and no plain-text version of your pages.
Old answers
Assistants repeat what old reviews and directories say about you, because your own pages don’t say it clearly.
What you get
LLM optimization services, from the code to the copy
We fix how language models read your site, and what they find when they do.
A site AI can read
Structured data on every page, a markdown version of each page and an llms.txt file that points AI assistants to the pages that matter.
Pages that state the facts
Clear pages for what you do, who it is for, how it works and how you compare, written from your team’s answers.
Checks in the assistants
We ask the assistants your buyers use about your company and category, and report what they get right and wrong.
How it works
How our LLM SEO work runs
Read your site as a model does
We check what a language model gets from your pages: the text, the structured data and what is hidden in scripts or images.
Ask the assistants
We ask ChatGPT, Claude, Perplexity and Gemini about your company and category, and record what they say.
Fix the structure
We add structured data, markdown versions and an llms.txt file, working with your web team or in your site’s CMS.
Write the missing pages
Our writers write the pages the answers need, and your team approves each one.
Check again
We ask the same questions again and report what changed.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Claude
- ChatGPT
- Perplexity
- Gemini
- Google Search Console
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Technical SEO agency |
|---|---|---|---|---|
| Who does the work | Our team fixes how models read your site, then writes the pages it is missing. | A web developer and a content marketer, working together. | A developer for the structured data, or a writer for the pages. | An agency team fixing crawling, speed and markup, with rankings as the goal. |
| How fast it starts | First week: kickoff and access. Month one: audit and first fixes. Months two and three: write and check. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | After a technical audit of the site. |
| What you keep afterwards | The markup, the llms.txt file and the pages, all on your site. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The fixes on your site, and the audit behind them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A project fee for the audit, then a monthly retainer. |
| Best when | You want AI assistants to read your site correctly and find the pages that answer buyers. | You have a web team and a writer with time to own this together. | You need one fix, such as structured data, and your team does the rest. | Your site has crawling or speed problems, and AI answers come second. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site, its CMS and analytics, and meet your web team.
What you do One kickoff call, and access to your site and CMS.
First month
Audit and first fixes
We check how models read your site, ask the assistants about you and make the first structural fixes.
What you do Agree with us which pages to fix first.
First three months
Write and check
In month two we write the missing pages and finish the structural work. In month three we ask the assistants again, report what changed and plan the next pages.
What you do Approve each page and each change before it goes live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What’s the equivalent of SEO for LLMs?
It goes by several names: LLM SEO, LLMO services, generative engine optimization or AI search optimization. The work is the same: make your pages easy for language models to read, and make sure they answer the questions your buyers ask.
What do LLM SEO services include?
Three parts: structural fixes so models can read your site (structured data, markdown versions, an llms.txt file), pages that state the facts buyers ask about, and checks on what the assistants say before and after.
What is an llms.txt file?
A plain-text file at the root of a site that lists its most important pages for AI tools, in the format proposed at llmstxt.org. It doesn’t replace good pages, but it helps an assistant find them. Ours is at frontal.so/llms.txt.
Do we need an LLM SEO consultant or an agency?
A consultant can audit your site and hand your team a plan. An agency also does the work: the structural fixes, the pages and the checks. Some LLMO agency packages stop at the audit, so ask who makes the changes.
Do you change our website?
Only with your approval. We work with your web team or in your site’s CMS, and every change is reviewed before it goes live.
How much does LLM SEO cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Can you guarantee what AI assistants say about us?
No, we don’t guarantee what assistants say, rankings, meetings or pipeline. We fix how your site reads, write the missing pages and report what changed.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.