They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Generative engine optimization services for B2B
Written to be quoted in AI answers
Frontal provides generative engine optimization services for B2B tech companies: we write the pages AI assistants like ChatGPT, Perplexity and Gemini draw on when buyers ask about your category. Each page answers one question clearly, from your team’s expertise, and we check which questions name you.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
AI answers name your competitors and not you
For B2B tech companies from Series A onward with a sales team, whose buyers ask AI assistants about the problem they solve before they visit a website.
Missing from the answer
Ask ChatGPT about your category and the answer names other companies.
Pages AI can’t use
Your pages talk about features, so an assistant has nothing clear to quote when a buyer asks a question.
No one checking
Nobody tracks which questions name you, so you can’t tell whether what you publish changes the answers.
What you get
Pages written for AI answers, and a check on each
We write for the questions buyers ask AI assistants, and check the answers before and after each page goes live.
The questions buyers ask
We list the questions your buyers ask AI assistants about your category, and record what the answers say today.
Answers worth quoting
Each page answers its question in the first lines, then backs it up with your team’s expertise, examples and comparisons.
A check on every answer
We ask the same questions again after publishing and report which answers now name your company or cite your pages.
How it works
How our GEO work runs
Map the questions
We agree the questions that matter with your team, from the problem to the comparison.
Check today’s answers
We ask ChatGPT, Perplexity, Gemini and Google the questions and record who they name and which pages they cite.
Write the answers
Our writers draft the pages from your team’s expertise, and your team approves each one.
Publish and recheck
We publish, ask the questions again and report what changed.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- ChatGPT
- Perplexity
- Gemini
- Ahrefs
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | SEO agency |
|---|---|---|---|---|
| Who does the work | Our writers research the questions buyers ask AI and write the pages with your team. | A content or SEO marketer you hire, who also needs your team’s time. | A freelance writer, for a set of articles on a brief. | An agency team adding AI answers to a keyword-led SEO plan. |
| How fast it starts | First week: kickoff and access. Month one: check and write. Months two and three: publish and recheck. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | After an SEO audit and a keyword plan. |
| What you keep afterwards | The pages on your site, and the record of what AI answers said before and after. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published pages. Ask whether the answer checks come with them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often set by the number of pages. |
| Best when | Your buyers ask AI assistants about your category and you want to be in the answer. | AI answers are a long-term channel and you can hire someone to own them. | You need a few articles written, and you will check the answers yourself. | You mainly want Google rankings, with AI answers as an extra. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site and analytics, and agree the questions to start with.
What you do One kickoff call, and access to your site and analytics.
First month
Check and write
We record what AI answers say today for the first questions and write the first pages.
What you do Approve each page before it goes live.
First three months
Publish and recheck
In month two we publish the first pages. In month three we ask the questions again, report what changed and plan the next pages with you.
What you do Review the report and the plan for the next pages.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What are generative engine optimization services?
Generative engine optimization services are the work of getting your company named, and your pages cited, in the answers AI assistants give. Generative search optimization services and GEO are other names for it. The work is research into what buyers ask, pages that answer clearly, and checks on what the answers say.
What does a generative engine optimization agency do?
It finds the questions your buyers ask AI assistants, writes the pages those assistants can draw on, and checks the answers over time. We do it with your team: they share what they know, our writers turn it into pages, and your team approves each one.
Is a GEO agency different from an SEO agency?
The work overlaps, since AI answers draw on the same web pages search engines rank. The difference is the target: SEO aims for a ranking, GEO aims for a mention or a citation inside the answer. We write and check for both.
How do you choose between generative engine optimization companies?
Ask how they find the questions, who writes the pages and how they check the answers. A GEO consultant can give you a plan; we write the pages with your team and report what changed in the answers.
Which AI assistants do you check?
ChatGPT, Perplexity, Gemini and Google’s AI Overviews, with the questions we agree with you. We add others if your buyers use them.
How much does GEO cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Can you guarantee AI citations?
No, we don’t guarantee citations, rankings, meetings or pipeline. We agree the questions with you, report what the answers say and adjust the work.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.