They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
ChatGPT SEO agency for B2B tech companies
For the questions buyers ask ChatGPT
Frontal is a ChatGPT SEO agency for B2B tech companies: we work on what ChatGPT tells your buyers when they ask about the problem you solve. We check the answers, write the pages ChatGPT can draw on when it searches the web, and report which questions name you.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Buyers ask ChatGPT, and it doesn’t mention you
For B2B tech companies from Series A onward with a sales team, whose buyers use ChatGPT to research tools and vendors before they talk to sales.
Not on the shortlist
Ask ChatGPT for the best tools in your category and other companies are named.
Out-of-date answers
When ChatGPT does name you, it describes an old product or the wrong customers.
No pages to draw on
Your site has no page that answers the comparison or use-case questions buyers ask.
What you get
ChatGPT SEO services, question by question
We start from the questions your buyers ask ChatGPT and work back to the pages that answer them.
The questions, checked
We ask ChatGPT the questions your buyers ask and record who it names and which pages it cites.
Pages ChatGPT can cite
Comparison, use-case and FAQ pages that answer each question in plain words, written from your team’s expertise.
Answers you can track
We ask the same questions again after publishing and report what changed.
How it works
How our ChatGPT optimization services run
List the questions
We agree the questions your buyers ask ChatGPT, from the problem to the shortlist.
Check the answers
We ask ChatGPT those questions with web search on and record what it says and cites.
Write the pages
Our writers write the pages the answers need, and your team approves each one.
Check again
We ask the questions again and report what changed.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- ChatGPT
- Ahrefs
- Google Search Console
- HubSpot
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Content marketing agency |
|---|---|---|---|---|
| Who does the work | Our writers check what ChatGPT says, then write the pages with your team. | A marketer you hire to own search and AI answers. | A freelance writer, for a set of pages on a brief. | An agency team writing from a content calendar, with traffic as the measure. |
| How fast it starts | First week: kickoff and access. Month one: check and write. Months two and three: publish and check again. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the brief and the calendar are agreed. |
| What you keep afterwards | The pages on your site, and the record of what ChatGPT said before and after. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published pages, and the brief behind them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often set by the number of pieces. |
| Best when | Your buyers research in ChatGPT and you want to be named in the answers. | AI answers are a long-term channel and you can hire someone to own them. | You need a few pages written, and you will check ChatGPT yourself. | You need content volume on a set calendar, and traffic is the measure. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site and analytics, and agree the questions to start with.
What you do One kickoff call, and access to your site and analytics.
First month
Check and write
We record what ChatGPT says today for the first questions and write the first pages.
What you do Approve each page before it goes live.
First three months
Publish and check again
In month two we publish the first pages. In month three we ask ChatGPT the questions again, report what changed and plan the next pages with you.
What you do Review the report and the next questions.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What does a ChatGPT optimization agency do?
It works on what ChatGPT says when your buyers ask about your category: it checks the answers, writes the pages ChatGPT can draw on and checks again after they go live. We do it with your team, who share what they know and approve every page.
How does ChatGPT choose what to cite?
When ChatGPT searches the web, it shows links to the sources it used, so a clear page that answers the question can be one of them. OpenAI does not publish exactly how the sources are picked, so we check the answers for the questions that matter to you.
Source: OpenAI, Introducing ChatGPT search (opens in a new tab)
Is AI content good for SEO?
Google says it rewards helpful content however it is made, and that content made mainly to manipulate rankings breaks its spam policies. So the question is whether the page is useful and accurate. We use AI for research and first drafts, and our writers edit and check every page.
Source: Google Search Central, guidance about AI-generated content (opens in a new tab)
How do you pick a ChatGPT SEO company?
Ask them to show you what ChatGPT says about your category today, which questions they would target and how they will check the answers. Good ChatGPT SEO experts start from your buyers’ questions, not from a list of keywords.
Is ChatGPT SEO different from Google SEO?
The basics are the same: pages that answer real questions clearly. The difference is the measure. In Google you check a ranking; in ChatGPT you check whether the answer names you and links your page, so we check both.
How much do ChatGPT SEO services cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Can you guarantee ChatGPT will mention us?
No, we don’t guarantee mentions, citations, rankings, meetings or pipeline. We check the answers, write the pages and report what changed.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.