They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
SaaS SEO agency for Google and AI answers
On the shortlist when SaaS buyers search
Frontal is a SaaS SEO agency for B2B software companies with a sales team: we find the searches and AI questions your buyers use to compare tools, and write the pages that answer them from your team’s expertise. We make your site easy for AI assistants to read, and report the pipeline the pages bring in where your CRM records the source.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Buyers compare tools in Google and ChatGPT, and yours is missing
For SaaS companies from Series A onward with a sales team, who want a B2B SaaS SEO agency judged on pipeline, not on traffic alone.
Missing from the shortlist
Buyers ask Google and ChatGPT for the best tools in your category, and the answers name your competitors.
Feature pages, no answers
Your site lists features, but not the comparisons, alternatives and use cases buyers search for before a demo.
Signups nobody can trace
Search brings in visits and signups, and nobody can say which pages turn into pipeline.
What you get
SEO for SaaS, written for buyers who compare
We work on the searches and AI questions that come before a demo, and review the results with your sales and marketing teams.
Category and comparison research
We find what your buyers search and ask AI assistants about your category, your competitors and the alternatives, and which pages the answers cite today.
Pages for the comparison
Comparison, alternatives and use-case pages, FAQ pages and articles, written from your team’s expertise and approved by them.
A site AI can read
Structured data, a markdown version of each page and an llms.txt file, as on frontal.so, so AI assistants can read and quote your pages.
How it works
How our SaaS SEO services run
Audit
We review your site, what it ranks for today, what AI answers say about your category and how search traffic reaches your CRM.
Map the comparison
We list the searches and questions buyers use to shortlist tools in your category, from the problem to the alternatives, and agree the first ones with you.
Write and approve
Our writers draft each page from the research and your team’s input, and your team approves it.
Make the site readable
We add structured data, markdown versions and an llms.txt file, working with your web team or in your site’s CMS.
Report and improve
We report rankings, AI answer checks and the pipeline your CRM records, update the pages that slip and plan the next ones.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Ahrefs
- ChatGPT
- Claude
- HubSpot
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | SaaS content agency |
|---|---|---|---|---|
| Who does the work | Our writers research how your buyers compare tools, then write the pages with your team. | An SEO or content marketer you hire, who still needs your product team’s time. | A freelance SEO consultant or writer, for an audit or a set of articles. | An agency team writing blog articles for many software companies from a content calendar. |
| How fast it starts | First week: kickoff and access. Month one: audit and research. Months two and three: publish and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the keyword list and the content calendar are agreed. |
| What you keep afterwards | The pages on your site, and the research behind each one. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The published articles. Ask about the keyword research and the briefs. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, often set by the number of articles. |
| Best when | You sell software with a sales team and want search judged on pipeline in your CRM. | Search is a core channel and you can hire and manage an SEO lead. | You need an audit or a few articles, and your team runs search after. | You want a steady flow of blog articles, and traffic is the measure. |
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your site, analytics, search tools and CRM, and agree the competitors and categories to start with.
What you do One kickoff call, and access to your site, analytics and CRM.
First month
Audit and research
We audit your site, check what AI answers say about your category and research how your buyers compare tools.
What you do Agree with us which searches and questions matter most.
First three months
Publish and improve
In month two we publish the first pages and connect them to reporting in your CRM. In month three we review rankings, AI answers and inbound with you and plan the next pages.
What you do Approve each page before it goes live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
What buyers ask
What does a SaaS SEO agency do?
It works on how a software company shows up when buyers search for its category, compare tools and ask AI assistants for options. With us, that means research into what your buyers search and ask, the pages that answer them, a site AI can read, and reporting on rankings, AI answers and pipeline.
What is SaaS in marketing?
SaaS, software as a service, is software sold as a subscription and used over the internet. In marketing, it names the work of winning and keeping those customers: buyers research the category, compare tools and often try the product before they talk to sales, so search and AI answers shape the shortlist early.
How is SEO for SaaS different?
SaaS buyers compare. Many of the searches that come before a demo name a competitor, an alternative or a use case, and AI assistants answer them with a list of tools. So we write the comparison and use-case pages those searches need, and judge them on the pipeline your CRM records, not on traffic alone.
What is AEO for B2B SaaS?
AEO, answer engine optimization, is getting your company named and your pages cited when buyers ask Google’s AI Overviews, ChatGPT or Perplexity which tools to consider. For a SaaS company it rests on the same pages as SEO: clear answers about your category, your use cases and how you compare.
What do SaaS SEO services include?
Research into what your buyers search and ask AI assistants, the pages that answer them (comparison and use-case pages, FAQ pages and articles), structured data, markdown versions and an llms.txt file so AI can read your site, and reporting on rankings, AI answers and the pipeline your CRM records.
Do we need a SaaS SEO consultant or a SaaS SEO company?
A consultant suits an audit or a plan your team will carry out. A company like Frontal suits a team that wants the research, the writing and the reporting done for it. Either way, ask who writes the pages, who checks them and how rankings connect to pipeline.
How much does SaaS SEO cost?
Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.
Can you guarantee rankings for our category?
No, we don’t guarantee rankings, AI citations, meetings or pipeline. We agree goals with you before we start, report what happened and adjust the work.
Let’s grow your pipeline together
Tell us who your buyers are, and we’ll suggest which questions to answer first.