They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
Salesforce implementation partner for B2B tech companies
Sales Cloud built around your pipeline
Frontal is a Salesforce implementation partner for B2B tech companies, focused on Sales Cloud for go-to-market teams. We set up the objects, pipelines, routing and reports around how your team sells, test in a sandbox before anything touches production and train your team to run it.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your Salesforce was built for a different team
For B2B tech companies from Series A onward with a sales team, setting up Sales Cloud or fixing one that grew without a plan, who want Salesforce implementation services from a team that also runs go-to-market.
Records nobody trusts
Duplicates, half-empty fields and old workarounds, so salespeople check every record twice.
Built by someone who left
Custom objects, flows and validation rules that only the person who set them up understood.
Reports that disagree
Sales and marketing each pull their own numbers, and the forecast changes with whoever built the report.
What you get
Sales Cloud, set up around your pipeline
We work in Sales Cloud for go-to-market teams: the data, the pipeline and the workflows your sales team runs on, documented and tested before your team switches.
Data model and setup
Objects, fields and pipeline stages mapped to how deals move, with permissions and page layouts set for each role.
Clean data and enrichment
Duplicates merged and fields cleaned, then Clay workflows that fill gaps under rules that never overwrite a field a person owns.
Routing, reporting and handoffs
Lead routing and assignment, funnel reporting and forecasting, built on definitions sales and marketing both sign off on.
How it works
How our Salesforce Sales Cloud implementation works
Audit
We review your Salesforce, or how you sell today if it’s new: objects, fields, data quality, integrations and reports.
Agree the field dictionary
We agree with sales and marketing one definition for every field across your systems.
Build in a sandbox
We build and test the setup in a sandbox, against real workflows, before anything touches production.
Go live
We move the setup and the data into production, switch on routing and reports, and test each change before it goes live.
Train and hand over
We train your team, document the setup and take on the next items in your backlog.
3,655 Accounts created and enriched
- Built in 6 months
Read the case study, AircallAircall
A field dictionary, a sandbox build and 3,655 accounts in Aircall’s Salesforce
Aircall’s Salesforce sat at the center of HubSpot, Zendesk and four data vendors, full of duplicates and half-empty fields. We agreed one definition for every data field across systems, built and tested the account database in a sandbox before anything touched production, and wrote records back to Salesforce under controlled update rules. In 6 months we created and enriched 3,655 accounts, and trained the team to run it themselves.
- What changed
- Aircall’s regional teams worked from the same account data.
- What we handled
- The field dictionary, sandbox testing, enrichment, controlled updates in Salesforce, documentation and team training.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Salesforce
- Clay
- n8n
- Slack
We’re a HubSpot Solutions Partner, a Salesforce Partner and one of six Clay Elite Studio Partners.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | Salesforce systems integrator |
|---|---|---|---|---|
| Who does the work | Our operators set up Sales Cloud and rebuild your workflows, alongside your sales and ops team. | A Salesforce admin you hire and manage. | A freelance Salesforce consultant for one build or one fix. | A large technical team that implements Salesforce across many clouds and systems. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the technical scope and the system map are signed. |
| What you keep afterwards | Sales Cloud set up and documented, and a team trained to run it. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The configured org and the integration documents. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A project fee, often in phases. |
| Best when | You want Sales Cloud tied to the pipeline it’s meant to produce, not only configured. | There is steady Salesforce work every week and you want it owned in house. | You need one defined change, and someone in house will own it after. | It is a large build across Service Cloud, CPQ or back-office systems, with no go-to-market work attached. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get admin access to Salesforce and a sandbox, and agree what has to work before your team switches.
What you do One kickoff call, and admin access to Salesforce.
First month
Audit and setup
We audit your Salesforce and how deals move, agree the field dictionary, and build and test the first setup in a sandbox.
What you do Check the sandbox with the people who use Salesforce every day.
First three months
Launch and improve
In month two we move the setup and the data into production and switch on routing and reports, testing each change before it goes live. In month three we train your team and take on the next items in your backlog.
What you do Approve each change before it goes live in production.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
Your Salesforce licenses are billed by Salesforce, separately from our fee.
What buyers ask
What is a Salesforce implementation?
The work of setting Salesforce up for your business: objects and fields, pipelines and permissions, the data moved in from your old tools, the integrations, workflows and reports, and the training that gets your team using it. For a sales team, most of it happens in Sales Cloud.
What are Salesforce implementation services?
What a partner does to deliver that work: an audit, the design, the setup, the data migration, the integrations, testing and training. Ours cover Sales Cloud for go-to-market teams, and because we also run outbound, ads and content, the setup stays tied to the pipeline it’s meant to produce.
What is an implementation partner?
An outside firm that sets up software for you and gets your team using it. When you compare a Salesforce implementation company with a Salesforce implementation consultant, ask who does the work after launch. We’re a Salesforce Partner, and the operators who set up your Sales Cloud can keep running it with your team.
How much does it cost to hire a Salesforce implementation partner?
It depends on the size and state of your data, the tools that connect to Salesforce and the workflows to build, so the Salesforce implementation cost is agreed in a statement of work before we start. Licenses are separate and billed by Salesforce: in November 2026 it lists Sales Cloud’s Starter Suite at $25 a user a month and Pro Suite at $100, then Core at $195, Advanced at $395 and Max at $550, all but Starter Suite billed annually.
Source: Salesforce, Sales Cloud pricing (opens in a new tab)
Do you implement Service Cloud or CPQ?
Our work is Sales Cloud for go-to-market teams: the data, pipeline, routing and reporting a sales team runs on. If the job is a large build across Service Cloud, CPQ or back-office systems with little go-to-market work attached, a dedicated Salesforce systems integrator will go deeper.
How do you protect our Salesforce data?
We build and test in a sandbox before anything touches production, agree who can change what and keep a way to roll back. Enrichment fills gaps and never overwrites a field a person owns. That’s how we built Aircall’s account database: 3,655 accounts in 6 months.
Should we choose Salesforce or HubSpot?
It depends on how you sell and how much your setup needs to change as you grow. We implement both, start with the CRM you have and suggest a change only when it fixes a real problem.
Let’s grow your pipeline together
Show us your CRM and tell us what’s broken.