They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
HubSpot partner agency for B2B tech companies
A HubSpot your sales team works in
Frontal is a HubSpot partner agency for B2B tech companies with a sales team. We implement HubSpot, migrate you from another CRM and build the data, routing and reporting workflows in it, then run them with your team or hand them over.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your HubSpot grew with the team, and nobody owns it
For B2B tech companies from Series A onward with a sales team on HubSpot, or moving to it, who want a partner to set it up, fix it and keep it running with them.
A setup nobody planned
Properties, pipelines and workflows were added one request at a time, and no one knows which ones still matter.
Reports nobody trusts
Sales and marketing each pull their own numbers, and the forecast changes with whoever built the report.
No one to own it
Your ops team is busy keeping HubSpot running, so the projects that would fix it slip another quarter.
What you get
What a HubSpot CRM agency builds in your portal
Everything lives in your own HubSpot, documented so your team can read and change it, whether we keep running it or you take it over.
Implementation and setup
Objects, properties, pipelines and permissions set up around how your team sells, with your data brought in from spreadsheets or another CRM.
Clean data and enrichment
Duplicates merged, fields cleaned and new records filled in with Clay, under rules that never overwrite a field a person owns.
Routing, reports and handoffs
Lead scoring and routing that send each lead to the right salesperson with its history attached, and reports sales and marketing both sign off on.
How it works
How we work as your HubSpot partner
Audit your HubSpot
We review your objects, properties, pipelines, workflows and integrations, and list what slows your sales team down.
Agree the definitions
We agree with sales and marketing what each stage, property and report means, and which fields stay with a person.
Build and test
We set up or fix the data, workflows, routing and reports, and test each change before it goes live.
Train and document
We document the setup and train your team, so HubSpot does not depend on one person knowing how it works.
Run it or hand it over
We take on the next items in your backlog, or hand the setup over to your team.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- HubSpot
- Clay
- n8n
- Slack
We’re a HubSpot Solutions Partner, a Salesforce Partner and one of six Clay Elite Studio Partners.
Your options
Four ways to get the work done
Each option suits a different team. The last row says when each one is the better choice.
| Compared on | Frontal | In-house hire | Freelancer | HubSpot marketing agency |
|---|---|---|---|---|
| Who does the work | Our operators work in your HubSpot alongside your sales and ops team. | A RevOps manager or CRM admin you hire and manage. | A contractor for one project, such as a cleanup or a report. | A partner team that runs inbound marketing and the website in HubSpot. |
| How fast it starts | First week: kickoff and access. Month one: audit and setup. Months two and three: launch and improve. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the campaign or website scope is signed. |
| What you keep afterwards | The setup, documented, and a team trained to run it. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The campaigns, content and website it builds in your HubSpot. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, or a project fee. |
| Best when | You want HubSpot set up around how your team sells, and the backlog off your ops team’s plate. | There is steady HubSpot work every week and you want it owned in house. | You have one defined project and someone in house will own it after. | You need inbound marketing and a website run in HubSpot more than the sales setup. |
The team
Who does the work
With Frontal, you get experienced people who build and run the work, using software and AI where they help.
Kenny Damian
Co-founder & Head of GTM
Kenny leads GTM at Frontal, working on outbound, account research and sales operations.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get admin access to your HubSpot, and agree with your sales leader which problem to fix first.
What you do One kickoff call, and admin access to your HubSpot.
First month
Audit and setup
We audit your HubSpot data, pipelines, workflows and reports, and agree definitions with sales and marketing.
What you do Sign off the definitions with your sales and marketing leads.
First three months
Launch and improve
In month two we fix the data, set up routing and build the reports, testing each change before it goes live. In month three we train your team and take on the next items in your backlog.
What you do Approve the changes before they go live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What it costs
The price depends on scope, channels and volume. We agree it in a statement of work before we start.
Your HubSpot subscription is billed by HubSpot, separately from our fee.
What buyers ask
What does a HubSpot agency do?
It sets up and runs the work inside HubSpot for you: objects and properties, pipelines, lead routing, workflows, reports and the tools that connect to it. We do that work in your own HubSpot, use Clay to fill in and check records, and take on the backlog your ops team can’t get to.
How do we choose between HubSpot partners?
Ask what each one builds day to day. Many HubSpot agencies run inbound marketing and websites, while others implement the CRM for sales teams. The HubSpot partner directory lists tiered partners first, from Elite down to Gold, then everyone else. We implement HubSpot for sales teams and run the RevOps work in it, and because we also run outbound, ads and content, the setup stays tied to the pipeline it’s meant to produce.
What are HubSpot’s partner tiers?
HubSpot’s Solutions Partner Program has four tiers: Gold, Platinum, Diamond and Elite. Partners earn them with points for the deals they source, the deals they help HubSpot close and the customers they manage, and HubSpot reviews tiers every month.
What does HubSpot do as a CRM?
HubSpot keeps your contacts, companies and deals in one place, with their activity and communication history, a pipeline view of every deal and reports across marketing, sales and service. It connects to over 2,000 apps through its marketplace, and its paid editions build on the same records.
How much does HubSpot cost?
HubSpot prices by edition and by seat, with free tools for up to two users. In November 2026 it lists Sales Hub Professional from $90 a seat a month and Enterprise from $150, and both editions add a required one-time onboarding fee. HubSpot bills its subscription to you, separately from our fee.
Who competes with HubSpot?
Salesforce and Attio are two CRMs B2B sales teams often compare with HubSpot. We run RevOps in all three, start with the CRM you have and suggest a change only when it fixes a real problem.
How long does it take to get started?
We start with a three-month engagement. In the first month we audit your HubSpot and agree definitions with sales and marketing. In month two we fix the data and build the routing and reports, and in month three we train your team and take on the next items in your backlog.
Let’s grow your pipeline together
Show us your CRM and tell us what’s broken.