Lusha vs RocketReach
Lusha
Best published credit costs for contact data $37.45/RocketReach
API and MCP on the cheapest paid tier $33/Lusha vs RocketReach comes down to how each one counts a contact, and RocketReach counts more generously. Lusha charges 1 credit for an email and 5 for a phone number, so a contact with both costs 6 credits, about 52 cents at the Pro rate. RocketReach charges one export for the contact regardless, which is about 25 cents on Pro and about 8.5 cents on Ultimate. For a phone-heavy programmatic workload RocketReach is the cheaper and less gated option.
Where they actually differ
Every value comes from the same record that drives the Enrichment APIs listing, so this table cannot disagree with the cards. Accented tags are data one provider returns and the other does not.
| Compare | Lusha | RocketReach |
|---|---|---|
| What it is | Every credit cost published, no rate limit published | A real volume curve, and no plan without the API |
| Entry price | $37.45/mo annual | $33/mo annual |
| Unit cost | $0.087 per credit | $0.25 per export |
| Billing model | Credit packs Subscription Per seat Free tier | Credit packs Subscription Per seat |
| Free tier | Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. | No ongoing free tier. |
| GTM motion covered | Source Enrich Signal | Source Enrich |
| Data returned | Work emailMobile phoneFirmographicsTechnographicsIntent and newsJob changes | Work emailPersonal emailMobile phoneFirmographicsTechnographicsIntent and news |
| MCP server | Yes https://mcp.lusha.com | Yes MCP access on every paid tier |
| Interfaces | REST API MCP server Webhooks Bulk or async | REST API MCP server Bulk or async |
| Auth | API key in the api_key header, generated in the Lusha dashboard | API key, per the RocketReach API v2 docs |
| Rate limits | Per plan, across minute, hour and day windows. Numbers are not published. | Not published. The annual export allowance is the binding constraint. |
| Coverage | Global | Strongest in NA |
| Compliance | GDPR DPA CCPA | GDPR DPA CCPA |
| Best for | Best published credit costs for contact data | API and MCP on the cheapest paid tier |
The same workload, priced both ways
Computed from each provider's published entry-plan rate. The monthly floor is shown separately, because at low volume the floor is the bill.
| Workload | Lusha | RocketReach | Difference |
|---|---|---|---|
| 10,000 verified work emails | $870.00 $0.087 per email |
$2,500 $0.25 per email |
Lusha by 2.9x |
| 2,000 mobile numbers | $874.00 $0.437 per mobile |
$500.00 $0.25 per mobile |
RocketReach by 75% |
| Monthly floor at entry | $37.45/mo annual | $33/mo annual | RocketReach is lower |
| Charged on a miss | No | No | Neither |
Rates read from each vendor's own pricing page on 8 October 2026. Bulk figures assume the entry-plan rate holds at that volume, which in practice means moving up a plan tier.
Pick each one when
Lusha
- You want a published price per operation and a free plan to test on.
- The motion is email-first, where the 5-credit phone charge never lands.
- Webhooks and the Account Usage endpoint matter.
RocketReach
- Phone numbers are the point, and bundling them into one export is cheaper.
- You want a genuine volume discount as usage grows.
- API and MCP on the cheapest paid tier matters.
Neither vendor publishes a match rate you could hold them to, so the rate card only tells you half the story. Take 500 rows from the segment you actually sell into, run them through one free tier and one trial, verify both result sets, and divide spend by survivors. Half a day and about $20, and on a close pair it changes the answer often enough to be worth it.
What each one costs, tier by tier
Both publish a full rate card, so this comparison runs on numbers rather than on adjectives. Lusha lists 5 tiers and RocketReach lists 4. Every figure is read off the vendor's own pricing page, and the pages they came from are listed at the foot of this one.
| The short version | Lusha | RocketReach |
|---|---|---|
| Cheapest paid plan | Starter, $37.45 | Essentials, $33 |
| Tiers published | 5 | 4 |
| Free tier | Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. | No ongoing free tier. |
| Unit cost at entry | $0.087 per credit | $0.25 per export |
The cheapest paid plan is rarely the plan you end up on, because what moves you up a tier is usually volume rather than a feature. The two rate cards below are what you are choosing between.
Lusha
Lusha publishes 5 tiers, one of them free, and the paid ladder runs from $37.45 to Quote.
Free
- 40 credits a month, 1 seat
- No credit card required
- API access, but strictly rate limited
Starter
- 4,800 credits a year, granted up front
- 1 seat. Works out at $0.094 a credit
- API still strictly rate limited
Pro
- 7,200 credits a year, at $0.087 each
- 2 free seats, full API, webhooks, CSV enrichment
- Credits roll over to twice the monthly cap
Premium
- 40,800 credits a year, at $0.088 each
- 5 free seats, API Advanced, team management
- Credit allocation across the team
Scale
- Custom annual credit volume
- SSO and a dedicated customer success team
- No rollover: the cap does not apply
RocketReach
RocketReach publishes 4 tiers, none of them free, and the paid ladder runs from $33 to From $6,000.
Essentials
- 1,200 exports a year, so 100 a month
- Unlimited verified emails
- MCP and API access on every plan
- Send up to 500 emails a day
Pro
- 3,600 exports a year, so 300 a month
- Verified mobile and direct phone numbers
- Technographics, news and org charts
- Salesforce, Outreach, HubSpot and Salesloft
Ultimate
- 20,000 exports a year, so about 1,667 a month
- Intent data and healthcare data
- Salesforce custom mapping
Enterprise
- Custom packages and company exports
- Higher API limits
- Premium support
What Lusha and RocketReach cost at your volume
Put your own volume in. The model picks the cheapest published plan that covers it on each side, which is the question a rate card cannot answer and the one that decides the bill.
Lusha
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
RocketReach
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices before any discount you negotiate and before annual billing, which most of these vendors discount.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for. Every column moves with volume, because all of these meter usage rather than seats.
| A year at | Lusha | RocketReach |
|---|---|---|
| 1,000 a month | $3,599 Premium | $1,704 Ultimate |
| 10,000 a month | Quoted | Quoted |
| 50,000 a month | Quoted | Quoted |
2 of the 2 providers here publish enough to be put in this table. These are list prices on the published plan that covers each volume, so they are the number before you negotiate and before annual billing, which most of these vendors discount by between a fifth and a half.
How this plays out once it is running
Those RocketReach rates are $899 for 3,600 exports a year on Pro and $1,699 for 20,000 on Ultimate, and that is a real volume curve where Lusha has none: Ultimate is roughly four times cheaper per export than Essentials, while Lusha Premium is fractionally more expensive per credit than Pro. RocketReach also puts API and MCP access on every paid tier including the $33 one.
Lusha earns its place on legibility: every operation has a published price, and there is a genuine free plan at 40 credits a month to test the data on.
What each one is genuinely good at
Not a feature list. These are the things that make somebody keep paying after the novelty has worn off, which is a different question from what the marketing page leads with.
Lusha
A published cost for every operation, and a free plan
An email is 1 credit, a phone number is 5, a company profile is 1, a recorded call is 8, with 40 free credits a month to test on. RocketReach publishes an export price and does not break the contact down the same way, so Lusha is the one you can model operation by operation.
Email-first motions never pay the phone charge
At 1 credit an email, about 9 cents on Pro, a motion that never asks for a number avoids the expensive half of the rate card entirely. RocketReach's export bundles the contact, so you pay the same whether you wanted the phone or not.
Webhooks and an Account Usage endpoint
Being able to query your own consumption programmatically is rare in this category and genuinely useful when the budget is shared across pipelines.
RocketReach
One export covers the whole contact
About 25 cents on Pro against Lusha's six credits at roughly 52 cents for an email and a phone together. If numbers are the point, RocketReach is about half the price for the same row.
A genuine volume discount
Essentials is 1,200 exports a year at $33 a month, Pro is 3,600 at $75 and Ultimate is 20,000 at $142. Per export that falls from roughly 33 cents to about 7, where Lusha's per-credit rate is flat across its whole ladder.
MCP and API on the cheapest paid tier
Both are on Essentials at $33 a month billed annually. Nothing is reserved for a higher plan, which is the opposite of how most of this category is sold.
Where each one falls down
Every provider on this site has a case it handles badly, and the people who find out are the ones who bought it for that case. These are the ones worth knowing before you sign rather than after.
Lusha
Five credits for a phone number, with no volume relief
Roughly 44 cents at the Pro rate, and the rate does not improve as you scale: 9.4 cents a credit on Starter, 8.7 on Pro, 8.8 on Premium. A phone-heavy motion is the case Lusha is worst at and it does not get better with size.
No published rate limits
Prices and no limits. For an integration that needs to know what throughput is available, that is the half you cannot plan.
Annual credits that read as monthly
Four thousand eight hundred a year on Starter, which is 400 a month. Dividing by twelve before comparing is the step people skip.
RocketReach
Exports are an annual allowance too
Twelve hundred a year on Essentials is 100 a month, and 3,600 on Pro is 300. The headline looks generous and the monthly figure is small, which is the same trap Lusha sets.
No ongoing free tier
There is no permanent free allowance, so measuring match rate on your own list costs money from the start, where Lusha gives 40 credits a month indefinitely.
Enterprise starts at $6,000 a year
Above Ultimate the published ladder stops and the next step is a conversation with a five-figure annual floor, which is a steeper cliff than Lusha's Scale tier.
Using Lusha and RocketReach together
A two-way comparison assumes the answer is one of them. On this pairing it often is not, and the arrangement below is what teams actually end up running.
Both sell the same kind of row, so this is a choice rather than a pairing, and the axis is whether you buy phone numbers.
The only sensible overlap is a short bake-off: Lusha's free 40 credits a month against a month of RocketReach Essentials, run on the same 500 rows from your own list, comparing both match rate and what each one actually returned for a number. The rate cards cannot settle it because they count a contact differently, and the per-contact price only becomes comparable once you know how often each one finds the phone.
Lusha or RocketReach, for you
Three questions, answered from the same records as the rest of this page. Nothing is sent anywhere and there is no result to email yourself.
Each answer leans one way. The recommendation appears here once you have picked at least two.
A tool like this can only weigh what is on the page. It does not know your segment, and the one test that does is the bake-off further down: real rows, cheapest entry on each side, spend divided by survivors.
Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is not how good the data is, it is who is allowed to hold it. These are the fields each one returns, the coverage it claims and the compliance it publishes.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| Lusha | Work email, Mobile phone, Firmographics, Technographics, Intent and news, Job changes | Global | GDPR DPA CCPA | Not stated |
| RocketReach | Work email, Personal email, Mobile phone, Firmographics, Technographics, Intent and news | Strongest in NA | GDPR DPA CCPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor, not your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving between Lusha and RocketReach
Most readers of this page are already on one of these two. A swap is four hours of code and a month of watching, and the order below is the one that catches the expensive mistakes while they are still free.
Measure the thing you are about to lose
Run 500 rows you already have through Lusha and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check the fields, not the field count
RocketReach does not return Job changes, which Lusha does. If anything downstream reads job changes, that is a change to your pipeline and not just to your vendor.
Rewrite the auth and the limits, in that order
Lusha authenticates with API key in the api_key header, generated in the Lusha dashboard. RocketReach uses API key, per the RocketReach API v2 docs.
The limits are the part that bites later. Lusha rate: Per plan, across minute, hour and day windows. Numbers are not published.
RocketReach rate: Not published. The annual export allowance is the binding constraint. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date, not before
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
The wider field for both
A two-way comparison assumes the answer is one of these two. Often it is not, and the reason you are comparing them at all points somewhere else entirely: Lusha alternatives and RocketReach alternatives both start from the reason people leave.
Lusha alternatives
4A phone number costs five credits, volume buys no discount, and the rate limits are not published. Those are the three reasons people look.
See the alternatives →RocketReach alternatives
3The export allowance is annual and the entry plan is 100 a month. That is what sends people looking, not the price.
See the alternatives →Everything in Enrich
13The full category these two sit in, filtered by data returned, billing model and entry price.
Browse the category →Related comparisons
The 26 providers behind every pairing here are in the main listing.
Pairings that share a side with this one: Lusha vs UpLead, Cognism vs RocketReach and Lusha vs ZoomInfo.
And: Apollo vs RocketReach and Cognism vs Lusha. Every comparison in the directory is on the compare hub.
Apollo API vs Lusha
A seat with credits bundled against a published price for every single operation.
Compare them →Cognism vs Lusha
Neither publishes the number you need, but they withhold opposite halves.
Compare them →Lusha vs UpLead
Both bundle the contact differently, and only one will sell you an API without a call.
Compare them →Comparison pages end at the rate card. Your list does not.
We run the bake-off on your actual data, pick the provider order, and build the pipeline behind it: waterfall routing, credit ceilings and the write-back that puts a verified contact in front of a rep the same day.
Worked with 300+ companies. A senior operator runs your account.
Lusha and RocketReach, answered
Read from the same records that drive the table above.
Is Lusha or RocketReach cheaper?
On the entry plan it is RocketReach, $33/mo annual against Lusha at $37.45/mo annual. Per unit it is $0.087 per credit against $0.25 per export, which is the figure that decides it at volume.
Can I try Lusha and RocketReach for free?
Lusha: Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. RocketReach: No ongoing free tier.
What are the rate limits on Lusha and RocketReach?
Lusha: Per plan, across minute, hour and day windows. Numbers are not published. RocketReach: Not published. The annual export allowance is the binding constraint.
Do Lusha and RocketReach both have MCP servers?
Both do. Lusha: https://mcp.lusha.com. RocketReach: MCP access on every paid tier.
Which is better, Lusha or RocketReach?
Lusha vs RocketReach comes down to how each one counts a contact, and RocketReach counts more generously. Lusha charges 1 credit for an email and 5 for a phone number, so a contact with both costs 6 credits, about 52 cents at the Pro rate.
What are the downsides of Lusha and RocketReach?
Measured against each other rather than in general. Lusha: none of the structural gaps in this answer; the limits section carries its operational ones. RocketReach: there is no free tier, so you cannot measure your own match rate before paying.
Can you use Lusha and RocketReach together?
Both sell the same kind of row, so this is a choice rather than a pairing, and the axis is whether you buy phone numbers.
Can I migrate from Lusha to RocketReach without losing data?
Not without losing a field. RocketReach does not return job changes, which Lusha does, so anything downstream that reads it has to change. Either way, measure your match rate on 500 rows before you switch, because that number is the one you cannot recover afterwards.