RocketReach alternatives, sorted by why you are leaving
The export allowance is annual and the entry plan is 100 a month. That is what sends people looking, not the price. 3 replacements below, each one matched to a specific reason rather than ranked on a score nobody can audit.
Prices and limits for every option below are read off the vendor's own page. These are the RocketReach competitors that answer a named problem, not a field of logos.
The 3 reasons people actually leave
If none of these is your situation, the honest answer is that you should probably stay, and the RocketReach API review covers what you already have. The 26 providers these replacements are drawn from are in the Enrichment APIs listing.
1 · The allowance is annual, so the entry plan is thinner than it reads
Essentials is $399 a year for 1,200 exports, which is 100 a month. A single afternoon of list building spends a quarter of it. The $33 a month headline is an instalment on an annual commitment rather than a monthly budget, and the plan that genuinely competes with a 2,500-credit month is Ultimate at $1,699 a year.
2 · Nothing about throughput is published
RocketReach publishes no rate limits at all: the annual export allowance is the binding constraint and the request ceiling is whatever the account permits. For a scheduled batch that is usually fine, and for anything that has to answer a user in real time it is a question to settle before you build rather than after.
3 · An export is all-or-nothing, and you may only want the email
One export returns the work email, the personal email and the mobile together, which is generous when you want all three and expensive when you want one. At $0.33 on Essentials an address costs seventeen times what Apollo charges for the same thing, and the bundled fields you did not ask for are the reason.
3 replacements, and what each one fixes
Ordered by how often they turn out to be the right answer, not by price.
| Provider | Entry price | Unit cost | Free tier | Fixes |
|---|---|---|---|---|
| RocketReach | $33/mo annual | $0.25 per export | No ongoing free tier. | Baseline |
| Apollo API | $49/seat/mo | $0.0196 per credit | Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month | Best all-in-one GTM API |
| LeadMagic | $99/mo | $0.0198 per credit | No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing. | Best priced per operation |
| Lusha | $37.45/mo annual | $0.087 per credit | Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. | Best published credit costs for contact data |
Read from each vendor's own pricing page between 8 and 19 October 2026.
The case for each one
Each one below is matched to a reason rather than scored, and each one names what you give up by taking it. A replacement with no downside is a replacement nobody has actually run.
Apollo API
Four to seventeen times cheaper on an email depending on your RocketReach tier, with search and sequencing in the same account.
On an address alone this is not close. Apollo charges one credit at $0.0196; RocketReach charges a whole export, $0.33 on Essentials falling to $0.085 on Ultimate. Even at RocketReach's best rate Apollo is four times cheaper for an email, and at the entry tier it is seventeen. Apollo's credit is already flat across every paid tier, so there is no volume at which that reverses.
The free lever matters as much as the rate. Apollo's people search costs nothing and a failed enrichment costs nothing, so filtering a list down before you enrich it is free to iterate on. RocketReach spends an export whether or not the fields you wanted came back, which is the usual way an annual allowance disappears early.
It is also the whole motion rather than the data step: sequences, contacts, deals and tasks are endpoints at 0 credits, with an MCP server at mcp.apollo.io/mcp. RocketReach ships MCP too, on every paid tier, so that is a tie rather than a reason.
What you give up
Personal emails entirely, and the bundled phone number. Apollo returns no personal emails at any price, and its own direct dials cost eight credits on top of the email credit, so a mobile is $0.1764 against RocketReach's $0.085 at Ultimate. On a phone-first motion at volume, RocketReach is the cheaper vendor and that is the honest reading.
When it is the wrong answer
A motion that needs the direct dial on most rows at real volume. Work out your own ratio of emails to mobiles first: below about one dial in five, Apollo wins outright; above it, the arithmetic turns and the reason to leave RocketReach was never price.
Entry $49/seat/mo. Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month. One of the few providers here that covers sourcing, enrichment and sending behind a single key, which is why it is usually the first API a GTM team wires up and the last one they rip out. Read the review · RocketReach vs Apollo
LeadMagic
Every operation has a published credit cost and credits come off on success only. A monthly allowance rather than an annual one.
This is the most forecastable rate card in the directory. An email finder call is 1 credit, a mobile 5, a validation 0.25 and a job-change check 3, at $0.0198 a credit on the $99 Essential plan with 5,000 credits a month. Against an annual bucket of exports you have to ration, a monthly allowance you can actually spend is half the appeal.
Credits are deducted on valid results only and never on a miss, so your effective cost per found contact is the rate rather than the rate divided by your match rate. People, company and jobs search spend nothing at all from Essential upward, which is the same free-exploration lever Apollo has and RocketReach does not.
Monthly plans bank up to two months of unused credits, capped at twice the plan allowance, and an MCP server ships on every tier including the $99 one. Rate limits are account-wide rather than per key, 5 requests a second on Professional and 10 on Ultimate, which is the detail to design around when two pipelines share a key.
What you give up
The free tier and the bundled personal email. LeadMagic has no free allowance at all, so the first measurement of your own match rate costs $99, and it prices a mobile at 5 credits rather than bundling it. There is no sequencer either.
When it is the wrong answer
Anyone who has to prove the match rate to somebody else before there is a budget. Run that test somewhere with a free tier, then move the volume here once the number is good.
Entry $99/mo. No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing.. The clearest rate card in this directory. Read the review
Lusha
A free plan with 40 credits a month and an API, which is the only way on this page to measure before you commit.
Lusha is here for one reason that matters more than its rate: you can test it for nothing. Forty credits a month on one seat with no card, API included though strictly rate limited, is enough to run a sample of your own rows and produce a match rate. RocketReach has no ongoing free tier and neither does LeadMagic, so this is the cheapest honest comparison available.
The rate card is as legible as LeadMagic's and priced differently: an email is 1 credit, a phone number 5 and a recorded call 8, at $0.087 a credit. That makes an email $0.087, which is more expensive than Apollo and cheaper than RocketReach's entry export, and a direct dial $0.435, which is more expensive than both.
The per-credit cost is flat from Starter at $37.45 a month billed yearly up to Premium at $299.95, so volume buys allowance and seats rather than a discount. For a small team that is friendly; above a few thousand lookups a month it is the thing that sends you looking again.
What you give up
The volume curve and any published throughput. Lusha meters per plan across minute, hour and day windows and publishes none of the numbers, and the flat per-credit rate means there is no tier worth reaching for on cost. At $0.435 a mobile it is the dearest phone number on this page.
When it is the wrong answer
High-volume phone work, where both the rate and the unpublished limits count against it. It is a measuring instrument and a small-team tool, and it stops being either at scale.
Entry $37.45/mo annual. Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly.. Lusha publishes what every operation costs to the credit: an email is 1, a phone number is 5, a recorded call is 8. Read the review · RocketReach vs Lusha
What you would actually pay, on each one
Every provider on this page publishes a rate card, so the real numbers can sit next to each other rather than behind a summary. The plan you want is the one whose included volume covers a normal month for you, not the cheapest one on the page.
RocketReach
RocketReach publishes 4 tiers, none of them free, and the paid ladder runs from $33 to From $6,000.
Essentials
- 1,200 exports a year, so 100 a month
- Unlimited verified emails
- MCP and API access on every plan
- Send up to 500 emails a day
Pro
- 3,600 exports a year, so 300 a month
- Verified mobile and direct phone numbers
- Technographics, news and org charts
- Salesforce, Outreach, HubSpot and Salesloft
Ultimate
- 20,000 exports a year, so about 1,667 a month
- Intent data and healthcare data
- Salesforce custom mapping
Enterprise
- Custom packages and company exports
- Higher API limits
- Premium support
Apollo API
Apollo API publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $119.
Free
- Full API access, not a trial of it
- Granted monthly, so 75 credits a month in practice
- 2 sequences and basic filters
Basic
- US$588 a seat a year, credits granted upfront and pooled across the team
- 2,500 credits a month, at $0.0196 each
- Annual billing saves 24% against paying monthly
Professional
- 4,000 credits a month, at $0.0198 each
- AI lead scoring and multi-touch outreach
Organization
- 72,000 credits a seat a year, so 6,000 a month
- $0.0198 a credit, so the rate is flat across every paid tier
- The three-seat minimum makes US$357 a month the real floor
LeadMagic
LeadMagic publishes 4 tiers, one of them free, and the paid ladder runs from $99 to Higher.
Essential
- $83/mo billed annually, $990 a year, saving $198
- $0.0198 a credit, or $0.0165 on the annual 60,000
- 3 seats sharing one credit pool
- Rollover up to 2 months
Growth
- $208/mo billed annually
- $0.0124 a credit, or $0.0104 on the annual 240,000
- 5 seats, one shared pool
Professional
- $0.0100 a credit, or $0.0083 on the annual 600,000
- The published floor is $0.007 a credit at volume
Free tier
- No way to measure your own match rate before paying
- The clearest gap in an otherwise clear rate card
Lusha
Lusha publishes 5 tiers, one of them free, and the paid ladder runs from $37.45 to Quote.
Free
- 40 credits a month, 1 seat
- No credit card required
- API access, but strictly rate limited
Starter
- 4,800 credits a year, granted up front
- 1 seat. Works out at $0.094 a credit
- API still strictly rate limited
Pro
- 7,200 credits a year, at $0.087 each
- 2 free seats, full API, webhooks, CSV enrichment
- Credits roll over to twice the monthly cap
Premium
- 40,800 credits a year, at $0.088 each
- 5 free seats, API Advanced, team management
- Credit allocation across the team
Scale
- Custom annual credit volume
- SSO and a dedicated customer success team
- No rollover: the cap does not apply
Read the included volume before the headline price. A plan that costs twice as much and carries five times the credits is the cheaper plan, and on this page that is the usual case rather than the exception.
What each one costs at your volume
RocketReach first, then every replacement. The model picks the cheapest published plan that covers your volume on each one, which is the comparison a row of entry prices cannot make.
RocketReach
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Apollo API
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
LeadMagic
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Lusha
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices before any discount you negotiate and before annual billing, which most of these vendors discount.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for. Every column moves with volume, because all of these meter usage rather than seats.
| A year at | RocketReach | Apollo API | LeadMagic | Lusha |
|---|---|---|---|---|
| 1,000 a month | $1,704 Ultimate | $588 Basic | $1,188 Essential | $3,599 Premium |
| 10,000 a month | Quoted | $2,352 Basic | $2,988 Growth | Quoted |
| 50,000 a month | Quoted | $11,760 Basic | Quoted | Quoted |
4 of the 4 providers here publish enough to be put in this table. These are list prices on the published plan that covers each volume, so they are the number before you negotiate and before annual billing, which most of these vendors discount by between a fifth and a half.
Which replacement is yours
Answer what matters most and the lean appears below. Every option is read from the records on this page, and staying on RocketReach is one of the possible answers.
Each answer leans one way. The recommendation appears here once you have picked at least two.
A tool like this can only weigh what is on the page. It does not know your segment, and the one test that does is the bake-off further down: real rows, cheapest entry on each side, spend divided by survivors.
Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is not how good the data is, it is who is allowed to hold it. A migration is the moment to check it, because you are signing a new contract anyway.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| RocketReach | Work email, Personal email, Mobile phone, Firmographics, Technographics, Intent and news | Strongest in NA | GDPR DPA CCPA | Not stated |
| Apollo API | Work email, Mobile phone, Firmographics, Technographics, Job postings, Intent and news, LinkedIn profile, CRM records | Global | GDPR DPA SOC 2 Type II CCPA | Not stated |
| LeadMagic | Work email, Mobile phone, Firmographics, Job postings, Job changes, LinkedIn profile | Global | GDPR DPA | Not stated |
| Lusha | Work email, Mobile phone, Firmographics, Technographics, Intent and news, Job changes | Global | GDPR DPA CCPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor, not your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving off RocketReach
Written against Apollo API, the first pick above, because the steps are the same whichever one you take and the specifics are what make them useful. Swap the name and the order still holds.
Measure the thing you are about to lose
Run 500 rows you already have through RocketReach and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check the fields, not the field count
Apollo API does not return Personal email, which RocketReach does. If anything downstream reads personal email, that is a change to your pipeline and not just to your vendor.
Rewrite the auth and the limits, in that order
RocketReach authenticates with API key, per the RocketReach API v2 docs. Apollo API uses API key in the x-api-key header.
The limits are the part that bites later. RocketReach rate: Not published. The annual export allowance is the binding constraint.
Apollo API rate: 200 req/min, 2,000/day on Basic. Enrichment gets 1,000/min with no daily cap. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date, not before
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
What practitioners say about Apollo
The one part of this page that is not a vendor claim. The comment below makes its point in crude words, so we summarize it in our own words and link the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for a figure on this page.
The rate limit, not the credit price, is what people actually hit
In our words: A practitioner building on the API says the rate limits are what their team hit, that they got past them by routing requests across three Apollo accounts, and that Apollo charges per request even when a lookup returns nothing.
r/gtmengineering · May 2026 · summarized rather than quoted
Two halves worth separating. The limit is real and it is on this page: 200 requests a minute and 2,000 a day on Basic, with enrichment on a separate 1,000 a minute and no daily cap, which is why a bulk job and a per-row loop feel like different products.
The charge-on-no-output half needs care, because Apollo publishes 0 credits when nothing is found and that matches what we read. What a miss does spend is a request against the rate limit, and when the limit is the binding constraint that is the cost you feel. Pooling accounts to get round a published limit is a terms question before it is an engineering one.
11 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page.
Should you actually switch?
Apollo if emails are the bulk of what you buy, because $0.0196 a credit against $0.33 an export is a gap no volume closes at the entry tier. LeadMagic if you want every operation priced to the credit and nothing charged on a miss. Lusha if the free plan matters, because it is the only one here that lets you measure a match rate before paying. Stay on RocketReach if you genuinely need the personal email and the mobile on the same export and you are buying at Ultimate volume, where $0.085 beats everything on this page for a phone number.
No provider in this category publishes a match rate you can hold them to, so run the same 500 rows through one free tier and one trial, verify every result set, and divide spend by survivors. Your own list is the only evidence worth acting on, it takes half a day, and it changes the decision often enough to be worth it.
Head to head, and in a stack
Lusha vs RocketReach
CompareFive credits for a phone number against one export for the whole contact.
Compare them →Apollo API vs RocketReach
CompareApollo is four times cheaper on an email and twice as expensive on a mobile, once you read what an export includes.
Compare them →Cognism vs RocketReach
CompareThe least transparent vendor in this directory against the most transparent one, doing roughly the same job.
Compare them →All alternatives
29Every provider in the directory that teams regularly try to replace, with the reasons and the replacements for each.
Browse the hub →Switching costs more than the rate card says. Usually.
Three times out of four the fix is a second provider behind the first and a credit ceiling in front of it, not a migration. We will tell you which case you are in before you sign anything.
Worked with 300+ companies. A senior operator runs your account.
Switching from RocketReach, answered
What is the best RocketReach alternative?
It depends on why you are leaving, which is how this page is organized rather than ranked. The replacement most teams land on is Apollo, which this directory lists as the best all-in-one GTM API, at $49/seat/mo. The case for it, and what you give up, is in the section above.
Is there a free alternative to RocketReach?
Apollo (Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month) and Lusha (Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly.).
What is the cheapest RocketReach alternative?
On the entry plan, Lusha: $37.45/mo annual, against RocketReach at $33/mo annual. Entry price is not the same as cost per result, so check the unit figure on each review before deciding.
How were these alternatives chosen?
By the reason teams leave, not by a score. The page opens with the reasons teams leave and matches a replacement to each one.