Lusha alternatives, sorted by why you are leaving
A phone number costs five credits, volume buys no discount, and the rate limits are not published. Those are the three reasons people look. 4 replacements below, each one matched to a specific reason rather than ranked on a score nobody can audit.
Prices and limits for every option below are read off the vendor's own page. These are the Lusha competitors that answer a named problem, not a field of logos.
The 4 reasons people actually leave
If none of these is your situation, the honest answer is that you should probably stay, and the Lusha API review covers what you already have. The 26 providers these replacements are drawn from are in the Enrichment APIs listing.
1 · Phone numbers cost five times an email
An email is 1 credit and a mobile is 5, so at the Pro rate a mobile is about 44 cents. On a dialling motion that single ratio is the largest line in the bill, and it is the thing most teams discover after the first month rather than during the trial.
2 · There is no volume discount at all
Work out the cost per credit across the tiers and it barely moves: 9.4 cents on Starter, 8.7 on Pro, 8.8 on Premium. Premium is 5.7 times the price of Pro for 5.7 times the credits, and is fractionally more expensive per credit. If you upgraded expecting a better unit rate, there is not one; you bought seats and administration.
3 · The rate limits are not published
Lusha documents nine rate-limit headers across minute, hour and day windows, and then sends you to the help center or your account manager for the actual numbers. You can model the Lusha bill to the cent and cannot model the Lusha schedule at all, which is a problem the moment you plan a backfill.
4 · Annual billing has no rollover
Monthly plans roll unused credits over to twice the cap. Annual plans grant everything up front and reset whatever is left at the end of the cycle, so the cheaper billing option is also the one that punishes uneven usage.
4 replacements, and what each one fixes
Ordered by how often they turn out to be the right answer, not by price.
| Provider | Entry price | Unit cost | Free tier | Fixes |
|---|---|---|---|---|
| Lusha | $37.45/mo annual | $0.087 per credit | Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. | Baseline |
| Apollo API | $49/seat/mo | $0.0196 per credit | Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month | Best all-in-one GTM API |
| LeadMagic | $99/mo | $0.0198 per credit | No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing. | Best priced per operation |
| Prospeo | $49/mo | $0.0245 per credit | Free plan, 100 credits a month, and no API access on it | Cheapest entry for email |
| FullEnrich | $55/mo | $0.055 per credit | 50-credit trial, no card. Then 1,000 credits a month at $0.055 each. | Best waterfall without Clay |
Read from each vendor's own pricing page between 8 and 19 October 2026.
The case for each one
Each one below is matched to a reason rather than scored, and each one names what you give up by taking it. A replacement with no downside is a replacement nobody has actually run.
Apollo API
A $49 seat for 2,500 credits a month and a free plan at 900 credits a year, covering search, enrichment and sequencing. Roughly four and a half times cheaper per credit than Lusha once past the seat.
The arithmetic is the argument: $0.0196 an Apollo credit against about $0.087 on Lusha's Pro tier. An email is roughly 2 cents here and 9 there; a mobile is 9 credits, about 18 cents, against Lusha's 5 credits at roughly 44.
Apollo also folds search, sequencing and CRM write-back onto the same balance, with the sequence, contact and task endpoints costing nothing, so the parts of the motion that run most often are free to call.
The number to read carefully is the allowance. Thirty thousand credits are granted per seat per year, so Basic at $49 is 2,500 a month, and reaching higher volume means buying seats rather than moving up a tier.
What you give up
The exact per-operation model. Lusha publishes a credit cost for every single operation, which is what lets finance model it precisely; Apollo publishes one credit price and a table of what each call spends. You also take on a seat even for an unattended pipeline.
When it is the wrong answer
Teams whose reason for Lusha was the spreadsheet. If the ability to predict the bill to the dollar is what you are buying, this trades it for a lower rate and less certainty.
Entry $49/seat/mo. Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month. One of the few providers here that covers sourcing, enrichment and sending behind a single key, which is why it is usually the first API a GTM team wires up and the last one they rip out. Read the review · Lusha vs Apollo
LeadMagic
A published cost for every operation like Lusha, but mobile at half the credit cost and credits deducted only on success.
This is the closest match to what Lusha does well, at a quarter of the price. Every operation has a stated credit cost, so the spreadsheet survives, and a credit is $0.0198 against Lusha's roughly $0.087.
The phone line is where it pays off. A mobile is 5 credits on both, but 5 LeadMagic credits is about 10 cents against Lusha's 44, and LeadMagic deducts nothing when the lookup fails. On a phone-heavy motion that is the largest single saving on this page.
Credits bank for two months, search costs nothing from Essential upward, and an MCP server is on every plan.
What you give up
The free tier. Lusha gives 40 credits a month and LeadMagic gives none, so the first measurement costs $99. Lusha's rate limits are also unpublished, which is a different problem rather than a worse one.
When it is the wrong answer
Anyone who has to demonstrate the data quality before a budget is approved. Measure on a provider with a free tier first.
Entry $99/mo. No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing.. The clearest rate card in this directory. Read the review
Prospeo
The cheapest paid floor here, strong on European data, with 100 free credits a month so you can measure your own match rate first.
Prospeo is $49 a month per user for 2,000 credits at $0.0245 each, against Lusha's roughly $0.087. For a team whose complaint is simply the size of the bill and whose list is European, this is the shortest route to a smaller one.
The free plan is 100 credits a month, which is more than twice Lusha's 40, and it is enough to compare match rates on a real list. The free tier has no API access, so the test runs in the app.
The paid ladder is $49, $99 and $249 for 2,000, 5,000 and 15,000 credits a month, with annual billing delivering the year upfront at about a 25% discount.
What you give up
The per-operation rate card and the breadth. Prospeo prices credits rather than publishing a cost for every operation, and it is a contact finder rather than a platform with calls, intent and company profiles attached.
When it is the wrong answer
North America heavy lists at volume, where Prospeo's European strength is not the thing you need and the rate advantage over Apollo disappears.
Entry $49/mo. Free plan, 100 credits a month, and no API access on it. Prospeo gets you to 2,000 verified emails a month for $49, which is the cheapest real entry point in this directory, and unused credits roll into the next cycle rather than expiring. Read the review
FullEnrich
25 sources behind one call, charged per result rather than per attempt. The move when coverage rather than price was the real problem.
If you were leaving Lusha because the rows were not coming back rather than because they cost too much, price is the wrong axis and this is the only pick on the page that addresses it. FullEnrich fans one call across about 25 sources.
It is also the only one here that returns personal emails, at 3 credits, which is a field Lusha does not sell and the whole input for a reactivation motion.
The price is $55 a month for 1,000 credits at $0.055 each, which is below Lusha's effective credit rate while being the most expensive work email in this directory. Landlines cost nothing and verification is free when bundled.
What you give up
Predictability and the per-operation model. You are buying coverage, and the thing Lusha gave you was an exact forecast. FullEnrich's own alternatives page exists because that premium is real.
When it is the wrong answer
Clean, well-covered lists. Paying a waterfall rate for rows a single provider would have found is the most common way to spend more after switching.
Entry $55/mo. 50-credit trial, no card. Then 1,000 credits a month at $0.055 each.. FullEnrich runs the same waterfall logic Clay does, but as a single API call with a single bill. Read the review
What you would actually pay, on each one
Every provider on this page publishes a rate card, so the real numbers can sit next to each other rather than behind a summary. The plan you want is the one whose included volume covers a normal month for you, not the cheapest one on the page.
Lusha
Lusha publishes 5 tiers, one of them free, and the paid ladder runs from $37.45 to Quote.
Free
- 40 credits a month, 1 seat
- No credit card required
- API access, but strictly rate limited
Starter
- 4,800 credits a year, granted up front
- 1 seat. Works out at $0.094 a credit
- API still strictly rate limited
Pro
- 7,200 credits a year, at $0.087 each
- 2 free seats, full API, webhooks, CSV enrichment
- Credits roll over to twice the monthly cap
Premium
- 40,800 credits a year, at $0.088 each
- 5 free seats, API Advanced, team management
- Credit allocation across the team
Scale
- Custom annual credit volume
- SSO and a dedicated customer success team
- No rollover: the cap does not apply
Apollo API
Apollo API publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $119.
Free
- Full API access, not a trial of it
- Granted monthly, so 75 credits a month in practice
- 2 sequences and basic filters
Basic
- US$588 a seat a year, credits granted upfront and pooled across the team
- 2,500 credits a month, at $0.0196 each
- Annual billing saves 24% against paying monthly
Professional
- 4,000 credits a month, at $0.0198 each
- AI lead scoring and multi-touch outreach
Organization
- 72,000 credits a seat a year, so 6,000 a month
- $0.0198 a credit, so the rate is flat across every paid tier
- The three-seat minimum makes US$357 a month the real floor
LeadMagic
LeadMagic publishes 4 tiers, one of them free, and the paid ladder runs from $99 to Higher.
Essential
- $83/mo billed annually, $990 a year, saving $198
- $0.0198 a credit, or $0.0165 on the annual 60,000
- 3 seats sharing one credit pool
- Rollover up to 2 months
Growth
- $208/mo billed annually
- $0.0124 a credit, or $0.0104 on the annual 240,000
- 5 seats, one shared pool
Professional
- $0.0100 a credit, or $0.0083 on the annual 600,000
- The published floor is $0.007 a credit at volume
Free tier
- No way to measure your own match rate before paying
- The clearest gap in an otherwise clear rate card
Prospeo
Prospeo publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $249.
Free
- No API access, Enrich or Search
- 28 search filters, 3 intent topics
- Max 25 rows per selection
- App only, which is the thing to notice
Starter
- $441 a year, which is $37 a month
- 24,000 credits delivered upfront on annual
- 32 filters, 6 intent topics, 20,000 row selection
- $0.0245 a credit
Growth
- $888 a year, which is $74 a month
- 60,000 credits upfront on annual
- 38 filters, 9 intent topics
- $0.0198 a credit
Pro
- $2,241 a year, which is $187 a month
- 180,000 credits upfront on annual
- All 41 filters, 12 intent topics
- $0.0166 a credit, and the highest rate limits
FullEnrich
FullEnrich publishes 4 tiers, one of them free, and the paid ladder runs from $55 to 12 months.
Free trial
- No credit card required
- Earn more credits by inviting team members
- Enough to measure your own match rate
Entry
- $0.055 a credit
- 1,000 work emails, or 100 mobiles, or 333 personal emails
- Credits roll over 3 months on monthly billing
Higher volume
- The per-credit price falls as volume rises
- A calculator on the pricing page sizes it
- Renew early or move up a plan to get the better rate
Annual
- Rollover extends from 3 months to 12
- The option that suits lumpy agency volume
Read the included volume before the headline price. A plan that costs twice as much and carries five times the credits is the cheaper plan, and on this page that is the usual case rather than the exception.
What each one costs at your volume
Lusha first, then every replacement. The model picks the cheapest published plan that covers your volume on each one, which is the comparison a row of entry prices cannot make.
Lusha
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Apollo API
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
LeadMagic
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Prospeo
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
FullEnrich
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices before any discount you negotiate and before annual billing, which most of these vendors discount.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for. Every column moves with volume, because all of these meter usage rather than seats.
| A year at | Lusha | Apollo API | LeadMagic | Prospeo | FullEnrich |
|---|---|---|---|---|---|
| 1,000 a month | $3,599 Premium | $588 Basic | $1,188 Essential | $588 Starter | $660 Entry |
| 10,000 a month | Quoted | $2,352 Basic | $2,988 Growth | $2,988 Pro | Quoted |
| 50,000 a month | Quoted | $11,760 Basic | Quoted | Quoted | Quoted |
5 of the 5 providers here publish enough to be put in this table. These are list prices on the published plan that covers each volume, so they are the number before you negotiate and before annual billing, which most of these vendors discount by between a fifth and a half.
Which replacement is yours
Answer what matters most and the lean appears below. Every option is read from the records on this page, and staying on Lusha is one of the possible answers.
Each answer leans one way. The recommendation appears here once you have picked at least two.
A tool like this can only weigh what is on the page. It does not know your segment, and the one test that does is the bake-off further down: real rows, cheapest entry on each side, spend divided by survivors.
Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is not how good the data is, it is who is allowed to hold it. A migration is the moment to check it, because you are signing a new contract anyway.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| Lusha | Work email, Mobile phone, Firmographics, Technographics, Intent and news, Job changes | Global | GDPR DPA CCPA | Not stated |
| Apollo API | Work email, Mobile phone, Firmographics, Technographics, Job postings, Intent and news, LinkedIn profile, CRM records | Global | GDPR DPA SOC 2 Type II CCPA | Not stated |
| LeadMagic | Work email, Mobile phone, Firmographics, Job postings, Job changes, LinkedIn profile | Global | GDPR DPA | Not stated |
| Prospeo | Work email, Mobile phone, LinkedIn profile | Strongest in EMEA | GDPR DPA | Not stated |
| FullEnrich | Work email, Personal email, Mobile phone, LinkedIn profile | Global | GDPR DPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor, not your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving off Lusha
Written against Apollo API, the first pick above, because the steps are the same whichever one you take and the specifics are what make them useful. Swap the name and the order still holds.
Measure the thing you are about to lose
Run 500 rows you already have through Lusha and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check the fields, not the field count
Apollo API does not return Job changes, which Lusha does. If anything downstream reads job changes, that is a change to your pipeline and not just to your vendor.
Rewrite the auth and the limits, in that order
Lusha authenticates with API key in the api_key header, generated in the Lusha dashboard. Apollo API uses API key in the x-api-key header.
The limits are the part that bites later. Lusha rate: Per plan, across minute, hour and day windows. Numbers are not published.
Apollo API rate: 200 req/min, 2,000/day on Basic. Enrichment gets 1,000/min with no daily cap. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date, not before
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
What practitioners say about Apollo
The one part of this page that is not a vendor claim. The comment below makes its point in crude words, so we summarize it in our own words and link the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for a figure on this page.
The rate limit, not the credit price, is what people actually hit
In our words: A practitioner building on the API says the rate limits are what their team hit, that they got past them by routing requests across three Apollo accounts, and that Apollo charges per request even when a lookup returns nothing.
r/gtmengineering · May 2026 · summarized rather than quoted
Two halves worth separating. The limit is real and it is on this page: 200 requests a minute and 2,000 a day on Basic, with enrichment on a separate 1,000 a minute and no daily cap, which is why a bulk job and a per-row loop feel like different products.
The charge-on-no-output half needs care, because Apollo publishes 0 credits when nothing is found and that matches what we read. What a miss does spend is a request against the rate limit, and when the limit is the binding constraint that is the cost you feel. Pooling accounts to get round a published limit is a terms question before it is an engineering one.
11 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page.
Should you actually switch?
Lusha's appeal is that you can price it exactly, and its problem is that the price is high and does not fall with volume. If the bill is simply large, Apollo is about four and a half times cheaper per credit once you accept a seat license. If what you actually hit was the phone cost, LeadMagic charges half the credits for a mobile and deducts nothing on a miss. If you need to measure before you commit, Prospeo gives you 100 credits a month to do it with. Switching for coverage rather than price is the one case where none of these is clearly better, and FullEnrich is the honest answer.
No provider in this category publishes a match rate you can hold them to, so run the same 500 rows through one free tier and one trial, verify every result set, and divide spend by survivors. Your own list is the only evidence worth acting on, it takes half a day, and it changes the decision often enough to be worth it.
Head to head, and in a stack
Apollo API vs Lusha
CompareA seat with credits bundled against a published price for every single operation.
Compare them →Cognism vs Lusha
CompareNeither publishes the number you need, but they withhold opposite halves.
Compare them →Lusha vs RocketReach
CompareFive credits for a phone number against one export for the whole contact.
Compare them →All alternatives
29Every provider in the directory that teams regularly try to replace, with the reasons and the replacements for each.
Browse the hub →Switching costs more than the rate card says. Usually.
Three times out of four the fix is a second provider behind the first and a credit ceiling in front of it, not a migration. We will tell you which case you are in before you sign anything.
Worked with 300+ companies. A senior operator runs your account.
Switching from Lusha, answered
What is the best Lusha alternative?
It depends on why you are leaving, which is how this page is organized rather than ranked. The replacement most teams land on is Apollo, which this directory lists as the best all-in-one GTM API, at $49/seat/mo. The case for it, and what you give up, is in the section above.
Is there a free alternative to Lusha?
Apollo (Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month).
What is the cheapest Lusha alternative?
On the entry plan, Apollo: $49/seat/mo, against Lusha at $37.45/mo annual. Entry price is not the same as cost per result, so check the unit figure on each review before deciding.
How were these alternatives chosen?
By the reason teams leave, not by a score. The page opens with the reasons teams leave and matches a replacement to each one.