Wiza alternatives, sorted by why you are leaving
Wiza sells its API as a second product beside the seats. Most teams comparing Wiza competitors are asking whether that second bill is the cheapest one available. 4 replacements below, each one matched to a specific reason.
If the reason is price per email, LeadMagic and Apollo both charge under $0.02 a found email against Wiza's $0.05, and LeadMagic also beats it on mobiles. If you want one key for search, enrichment and sending, Apollo is the swap. If a low monthly entry matters most, Prospeo is $49 for 2,000 emails with rollover. If Wiza is missing too many rows, keep it and put FullEnrich behind it for the residue.
Prices and limits for every option below are read off the vendor's own page. These are the Wiza competitors that each answer a named problem.
The 3 reasons people actually leave
If none of these is your situation, the honest answer is that you should probably stay, and the Wiza API review covers what you already have. The 23 providers in the Enrichment APIs listing are where these replacements come from.
1 · The API is a second bill
None of Wiza's individual seat plans lists API access, including the unlimited annual ones at $990 and $1,990 a seat. API credits are a separate prepaid balance at $0.025 each, so a team already paying for extension seats pays again for every programmatic lookup.
2 · An email costs two credits
A verified email is 2 Wiza credits, so $0.05, and a phone is 5 credits, so $0.125. That is fair for a provider that charges nothing on a miss, but it is more than twice the per-email rate of the cheapest specialists in this directory.
3 · Five reveals at a time
Individual Reveal accepts 15 requests a second, but only 5 run at once on the Starter API tier, and a work email averages about 25 seconds. The queue absorbs bursts without errors; it does not make a large backfill finish sooner. Enterprise API raises concurrency to 15 or more at an unpublished price.
4 Wiza alternatives, and what each one fixes
Ordered by how closely each one answers the reasons above, not by price.
| Provider | Entry price | Unit cost | Free tier | Best for |
|---|---|---|---|---|
| Wiza | $50 one-time | $0.05 per email, 2 credits | Free seat plan with 20 valid emails and 5 phone numbers in the app. The API needs purchased credits; trial credits are on request. | Baseline |
| LeadMagic | $99/mo | $0.0198 per credit | No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing. | Best priced per operation |
| Apollo API | $49/seat/mo | $0.0196 per credit | Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month | Best all-in-one GTM API |
| Prospeo | $49/mo | $0.0245 per credit | Free plan, 100 credits a month, and no API access on it | Low entry for verified email, with rollover |
| FullEnrich | $29/mo | $0.055 per credit, 1,000-credit plan | 50-credit trial, no card. Then from $29 for 500 credits a month. | Best waterfall without Clay |
Read from each vendor's own pricing page on 24 October 2026.
The case for each one
Each one below is matched to a reason rather than scored, and each one names what you give up by taking it. A replacement with no downside is a replacement nobody has actually run.
LeadMagic
A published credit cost for every operation, charged only on success, at $0.0198 an email and $0.099 a mobile. Cheaper than Wiza on both.
LeadMagic keeps the rule that makes Wiza easy to test, no charge on a miss, and lowers both prices. An email is 1 credit and a mobile 5, at $0.0198 a credit on the $99 Essential plan for 5,000 credits. That is $19.80 for 1,000 found emails against $50 on Wiza, and $99 for 1,000 mobiles against $125.
Search is free in the app on every plan and unmetered on the API from Professional, so a list can be filtered hard before a single lookup is paid for. On Essential and Growth the Search API costs a credit a result and nothing for an empty page. On Wiza, prospect and company search draw on the same credit balance as reveals.
An MCP server ships with every plan, and the API allows 600 requests a minute on Email Finder and Validation, the same on every plan. On monthly plans unused credits carry over up to twice the monthly allotment.
What you give up
The free start and the pay-as-you-go wallet. LeadMagic has no free tier and begins at a $99 monthly plan, where Wiza sells 2,000 credits once for $50 with no subscription. You also give up an input Wiza documents explicitly: Sales Navigator and Recruiter profile URLs as well as standard ones.
When it is the wrong answer
A team that enriches a few hundred rows in an occasional month. A $99 subscription that sits idle costs more than a one-time Wiza balance used slowly, so the saving only appears at steady volume.
Apollo API
One key for search, enrichment and sending, at $0.0196 an email, with a free plan that includes the API. The swap if Wiza is one of several tools you are paying for.
Apollo is the opposite design to Wiza. Wiza separates the API from the seats; Apollo grants API credits per seat per year, 30,000 a seat on Basic at $49 a seat a month billed annually. That works out at $0.0196 an email credit, under half of Wiza's $0.05.
Mobiles go the other way. Apollo spends 9 credits when a mobile comes back, about $0.176, against $0.125 on Wiza, so a phone-heavy list is cheaper where it is now. Work out which half of your volume is phones before you move.
Apollo covers sourcing, enrichment, sequences and CRM sync behind one key, and ships an MCP server at mcp.apollo.io/mcp. The limits are 200 requests a minute, 400 an hour and 2,000 a day on Basic, with enrichment allowed 1,000 a minute and no hourly or daily cap.
What you give up
A wallet you can top up without a seat. Apollo's credits arrive with seats, so a pipeline with no human user still pays for one. You also give up Wiza's lower phone price and its acceptance of Sales Navigator and Recruiter URLs as input.
When it is the wrong answer
Phone-first teams. At 9 credits a mobile, Apollo is dearer than Wiza on the data a dialer team buys most of, and its own database is the only source behind the call.
Prospeo
$49 a month for 2,000 verified emails, with unused credits rolling into the next cycle. Tied with Hunter for the cheapest 2,000-email plan here on monthly billing.
Prospeo prices an email at 1 credit, $0.0245 on the $49 Starter plan, about half of Wiza's $0.05. Unused credits roll into the next cycle on top of the fresh pack, so a slow month carries forward rather than expiring. Annual billing delivers the year of credits upfront.
The catch is the free plan: 100 credits a month and no API at all, so the real entry for anything programmatic is $49. Starter is priced per user and allows 5 enrich requests a second, which rises to 30 on Pro.
Prospeo also ships an MCP server, documented at prospeo.io/api-docs/mcp, which Wiza does not. For an agent that needs a verified email and nothing else, that is a short path.
What you give up
Cheap mobiles. A direct mobile is 10 Prospeo credits, about $0.245, nearly twice Wiza's $0.125. Prospeo is also email and phone only, with none of the company enrichment or prospect search Wiza's API carries.
When it is the wrong answer
Anyone buying phones in volume, or needing company data from the same call. Keep Wiza for the dial list and test Prospeo on the email half, on your own rows, before moving any volume.
FullEnrich
A waterfall across 25 sources behind one call, charged only when it finds something. The partner for the rows Wiza misses, not a cheaper replacement.
FullEnrich runs the waterfall for you: one call, 25 sources behind it, one bill. A work email costs 1 credit and a mobile 10, at $0.055 a credit on the $55 plan for 1,000 credits (Pro starts at $29 for 500), so $0.055 an email and $0.55 a mobile.
That is dearer than Wiza on every row Wiza can answer, which is why this is a residue pick. Run Wiza first, send FullEnrich only the misses, and the expensive call lands where a single source has already failed. Both charge nothing on a miss, so the stack only pays for what it finds.
The limits are wider than Wiza's Starter tier: 60 API calls a minute, 100 contacts per bulk request and 100 concurrent jobs per workspace. Credits roll over three months on monthly billing and twelve on annual.
What you give up
Price on the easy rows. Running FullEnrich as the first provider pays waterfall rates for contacts a single source would have found, so it replaces Wiza badly and complements it well.
When it is the wrong answer
A team looking for a cheaper Wiza. At $0.055 an email and $0.55 a mobile, FullEnrich costs more than Wiza on both, and it only pays its way on the rows Wiza could not resolve.
What you would actually pay, on each one
Every provider on this page publishes a rate card, so the real numbers can sit next to each other rather than behind a summary. The plan you want is the one whose included volume covers a normal month for you, not the cheapest one on the page.
Wiza
Wiza publishes 4 tiers, none of them free, and the paid ladder runs from $49 to $199, with a quoted tier above it.
API credits
- $0.025 a credit, no API plan required
- About 1,000 verified emails or 400 phones
- Bought from a slider in Settings, API
API credits, larger
- The same $0.025 a credit
- Wiza's own worked example, not a discount tier
- About 100,000 verified emails
Enterprise API
- Larger credit plans with volume discounts
- 15 or more reveals running at once
- Trial credits for a proof of concept, on request
Seat plans
- Starter, Email and Email + Phone
- $0.15 an extra email, $0.35 an extra phone
- No API access listed on any of them
LeadMagic
LeadMagic publishes 5 tiers, one of them free, and the paid ladder runs from $99 to $849.
Essential
- $83/mo billed annually, $990 a year, saving $198
- $0.0198 a credit, or $0.0165 on the annual 60,000
- 1 table seat; team access is by request from $499
- Unused credits carry over up to twice the monthly allotment
Growth
- $208/mo billed annually
- $0.0124 a credit, or $0.0104 on the annual 240,000
- 1 table seat, one shared pool
Professional
- $416/mo billed annually
- $0.0100 a credit, or $0.0083 on the annual 600,000
- Unmetered Search API at 5 requests a second
- 2 table seats
Ultimate
- $708/mo billed annually
- $0.0085 a credit, or $0.0071 on the annual 1.2 million
- Unmetered Search API at 10 requests a second
- 3 table seats
Free tier
- No way to measure your own match rate before paying
- The clearest gap in an otherwise clear rate card
Apollo API
Apollo publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $119.
Free
- Full API access, not a trial of it
- Granted monthly, so 75 credits a month in practice
- 2 sequences and basic filters
Basic
- $588 a seat a year, credits granted upfront and pooled across the team
- 2,500 credits a month, at $0.0196 each
- Annual billing saves 24% against paying monthly
Professional
- 4,000 credits a month, at $0.0198 each
- AI lead scoring and multi-touch outreach
Organization
- 72,000 credits a seat a year, so 6,000 a month
- $0.0198 a credit, so the rate is flat across every paid tier
- The three-seat minimum makes $357 a month the real floor
Prospeo
Prospeo publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $249.
Free
- No API access, Enrich or Search
- 28 search filters, 3 intent topics
- Max 25 rows per selection
- App only, which is the thing to notice
Starter
- $441 a year, which is $37 a month
- 24,000 credits delivered upfront on annual
- 32 filters, 6 intent topics, 20,000 row selection
- $0.0245 a credit
Growth
- $888 a year, which is $74 a month
- 60,000 credits upfront on annual
- 38 filters, 9 intent topics
- $0.0198 a credit
Pro
- $2,241 a year, which is $187 a month
- 180,000 credits upfront on annual
- All 41 filters, 12 intent topics
- $0.0166 a credit, and the highest rate limits
FullEnrich
FullEnrich publishes 9 tiers, one of them a free trial, and the paid ladder runs from $29 to $3,500.
Free trial
- No credit card required
- Earn more credits by inviting team members
- Enough to measure your own match rate
Pro 500
- $0.058 a credit
- $26 a month billed yearly, 6,000 credits upfront
Pro 1,000
- $0.055 a credit
- 1,000 work emails, or 100 mobiles, or 333 personal emails
- Credits roll over 3 months on monthly billing
Pro 5,000
- $0.051 a credit
Pro 10,000
- $0.050 a credit
Annual
- Rollover extends from 3 months to 12
- The option that suits lumpy agency volume
3 steps between the fifth and the last are not drawn here. The cost model below reads all 9.
Read the included volume before the headline price. A plan that costs twice as much and carries five times the credits is the cheaper plan, and on this page that is the usual case rather than the exception.
What each one costs at your volume
Wiza first, then every replacement. The model picks the cheapest published plan that covers your volume on each one, which is the comparison a row of entry prices cannot make.
Wiza
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
LeadMagic
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Apollo API
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Prospeo
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
FullEnrich
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices on the billing term each vendor publishes, annual where that is how it prices, before any discount you negotiate.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for.
Every column moves with volume, through a bigger plan or more seats.
| A year at | Wiza | LeadMagic | Apollo API | Prospeo | FullEnrich |
|---|---|---|---|---|---|
| 1,000 a month | $600 API credits | $1,188 Essential | $588 Basic | $588 Starter | $660 Pro 1,000 |
| 10,000 a month | $6,000 API credits | $2,988 Growth | $2,352 Basic | $2,988 Pro | $5,988 Pro 10,000 |
| 50,000 a month | $30,000 API credits | $5,988 Professional | $11,760 Basic | Quoted | $23,400 Pro 50,000 |
These are list prices on the published plan that covers each volume, on the billing term each vendor publishes, so they are the number before you negotiate.
Which replacement is yours
Answer what matters most and the lean appears below. Every option is read from the records on this page, and staying on Wiza is one of the possible answers.
Each answer leans one way. The recommendation appears here once you have picked at least two.
A tool like this can only weigh what is on the page. It does not know your workload, and the one test that does is the bake-off on this page: your own rows, queries or records, run on the cheapest entry each side offers.
Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is who is allowed to hold the data. A migration is the moment to check it, because you are signing a new contract anyway.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| Wiza | Work email, Personal email, Mobile phone, LinkedIn profile, Firmographics | Global | None published | Not stated |
| LeadMagic | Work email, Mobile phone, Firmographics, Job postings, Job changes, LinkedIn profile | Global | GDPR DPA | Not stated |
| Apollo API | Work email, Mobile phone, Firmographics, Technographics, Job postings, Intent and news, LinkedIn profile, CRM records | Global | GDPR DPA SOC 2 Type II CCPA | Not stated |
| Prospeo | Work email, Mobile phone, LinkedIn profile | Strongest in EMEA | GDPR DPA | Not stated |
| FullEnrich | Work email, Personal email, Mobile phone, LinkedIn profile | Global | GDPR DPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor rather than your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving off Wiza
Written against LeadMagic, the first pick above, because the steps are the same whichever one you take and the specifics are what make them useful. Swap the name and the order still holds.
Measure the thing you are about to lose
Run 500 rows you already have through Wiza and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check which fields change
LeadMagic does not return personal email, which Wiza does. If anything downstream reads that field, the switch changes your pipeline as well as your vendor.
Rewrite the auth and the limits, in that order
Wiza authenticates with a bearer token in the Authorization header; keys are created in Settings, API, up to 3 per account. LeadMagic uses an API key in the X-API-Key header.
The limits are the part that bites later. Wiza's limits: 15 requests a second on Individual Reveal, with 5 reveals running at once on Starter API and 15 or more on Enterprise API; company enrichment 30 a minute and 43,200 a day; list creation 10 a minute.
LeadMagic's limits: 600 req/min on Email Finder and Validation, every plan. Unmetered search API at 5 or 10 req/s on Professional and Ultimate. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
What practitioners say about Apollo
The one part of this page that is not a vendor claim. The comment below makes its point in crude words, so we summarize it in our own words and link the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for a figure on this page.
The rate limit, not the credit price, is what people actually hit
In our words: A practitioner building on the API says the rate limits are what their team hit, that they got past them by routing requests across three Apollo accounts, and that Apollo charges per request even when a lookup returns nothing.
r/gtmengineering · May 2026 · summarized rather than quoted
Two halves worth separating. The limit is real and it is on this page: 200 requests a minute, 400 an hour and 2,000 a day on Basic, with enrichment on a separate 1,000 a minute and no hourly or daily cap. That split is why a bulk job and a per-row loop feel like different products.
The charge-on-no-output half needs care, because Apollo publishes 0 credits when nothing is found and that matches what we read. What a miss does spend is a request against the rate limit, and when the limit is the binding constraint that is the cost you feel. Pooling accounts to get round a published limit is a terms question before it is an engineering one.
11 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page.
Should you actually switch?
The short answer is at the top of this page. Before you act on it, run the test below, because it is the cheapest way to find out whether that answer holds for you.
No provider in this category publishes a match rate you can hold them to, so run the same 500 rows through a free tier, a trial or a small paid top-up on each, verify every result set, and divide spend by survivors. Your own list is the only evidence worth acting on, it takes half a day, and it changes the decision often enough to be worth it.
Head to head, and in a stack
Before you switch, try the waterfall in Clay.
Clay runs a waterfall across 150+ data providers from one table, without a separate contract with each. A lookup that finds nothing costs no data credit, and the free plan includes 500 actions a month.
Frontal is a Clay Elite Studio Partner.
Switching from Wiza, answered
What is the best Wiza alternative?
It depends on why you are leaving, which is how this page is organized rather than ranked. The first pick here is LeadMagic, which this directory lists as the best priced per operation, at $99/mo. The case for it, and what you give up, is in the section above.
Is there a free alternative to Wiza?
Yes, one: Apollo. Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month.
What is the cheapest Wiza alternative?
At 10,000 credits a month, Apollo: $196 a month against Wiza at $500, on the cheapest plan of each that carries the API. The cost model above moves with your own volume.
How were these alternatives chosen?
By the reason teams leave, not by a score. The page opens with the reasons teams leave and matches a replacement to each one.