UpLead competitors, sorted by why you are leaving
UpLead prints a price on its pricing page and then puts the API on the one plan that does not have one. 4 replacements below, each one matched to a specific reason.
Apollo if the reason to look at UpLead competitors and UpLead alternatives is price, because its published plans carry the API and an email is $0.0196 against $0.582. Lusha if you want a free plan to measure on and full API access from $52.45 a month. LeadMagic if you want every operation priced to the credit and an MCP server on the entry plan, and FullEnrich if the direct dial is the point and you want a waterfall behind one call. Stay on UpLead only if one credit buying both the email and the mobile fits your motion exactly and the Professional quote is acceptable.
Prices and limits for every option below are read off the vendor's own page. These are the UpLead alternatives that each answer a named problem.
The 3 reasons people actually leave
If none of these is your situation, the honest answer is that you should probably stay. The 23 providers in the Enrichment APIs listing are where these replacements come from.
1 · The published plans do not include the API
Essentials is $99 a month for 170 credits and Plus is $199 for 400, and both are the interface: CRM integrations, enrichment in the app, technographics on Plus, no API. Full API access sits on Professional, which is annual billing only with custom seats and custom credits and no price on the page. On a directory of APIs, that makes UpLead a quote-only vendor wearing a rate card.
2 · A credit is expensive when you only wanted the email
One UpLead credit unlocks a contact and gives you both the email and the mobile direct dial, which is generous when you want both. When you only want the address it is $0.582 on Essentials and $0.498 on Plus for something Apollo sells at $0.0196. The bundle is the product, and teams leave when their motion stops needing the phone on every row.
3 · Small allowances, North American coverage, and a short trial
Essentials is 170 contacts a month, which one list build can spend in an afternoon. The database is North American, so an EU-heavy list belongs elsewhere. The trial is seven days with 5 credits and there is no ongoing free tier afterwards, which leaves nothing to keep a staging environment alive on once the integration is built.
4 UpLead alternatives, and what each one fixes
Ordered by how closely each one answers the reasons above, not by price.
| Provider | Entry price | Unit cost | Free tier | Best for |
|---|---|---|---|---|
| UpLead | $99/mo | $0.582 per contact | 7-day free trial with 5 credits. No ongoing free tier. | Baseline |
| Apollo API | $49/seat/mo | $0.0196 per credit | Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month | Best all-in-one GTM API |
| Lusha | $37.45/mo annual | $0.087 per credit | Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly. | Best published credit costs for contact data |
| LeadMagic | $99/mo | $0.0198 per credit | No free tier. Essential starts at $99 for 5,000 credits, and failed lookups cost nothing. | Best priced per operation |
| FullEnrich | $29/mo | $0.055 per credit, 1,000-credit plan | 50-credit trial, no card. Then from $29 for 500 credits a month. | Best waterfall without Clay |
Read from each vendor's own pricing page on 24 October 2026.
The case for each one
Each one below is matched to a reason rather than scored, and each one names what you give up by taking it. A replacement with no downside is a replacement nobody has actually run.
Apollo API
The API is on the published plans, an email is $0.0196, and a miss costs nothing. Thirty times cheaper on an address and about three times on an address plus a phone.
Apollo answers the structural complaint first. Basic is $49 a seat a month billed annually with 30,000 credits a seat a year and full API access, and the free plan carries the API too at 900 credits a seat a year. You can buy the programmatic product at the price on the page, which is exactly what UpLead does not offer below Professional.
The unit price depends on what you ask for. An email is one credit at $0.0196, and a call that returns a mobile is nine credits, $0.1764. UpLead charges one credit for both, $0.582 on Essentials, so Apollo is thirty times cheaper on an address and about three times cheaper on an address plus a direct dial.
Enrichment that finds nothing spends nothing, and people search spends nothing at all, so filtering a list down before you enrich it is free. Sequences, contacts and tasks are endpoints at 0 credits, with an MCP server at mcp.apollo.io/mcp, so the outreach step lives behind the same key.
What you give up
The single-credit bundle. Every Apollo mobile costs eight credits on top of the email, so a list where every row needs the phone narrows the gap to three times. Credits are also attached to a seat and granted per year, and Organization has a three-seat minimum at $357 a month.
When it is the wrong answer
A team whose UpLead use is mostly North American direct dials, where the phone coverage on your own rows is the number that matters. Run a sample through Apollo's free plan and compare phone fill rates before moving anything.
Read the review · UpLead vs Apollo
Lusha
A free plan with API access to measure on, then full API from $52.45 a month at $0.087 a credit. Every operation has a stated cost.
Lusha is the transparent version of what UpLead charges for. An email is 1 credit and a phone number is 5, at $0.087 a credit on Pro, so an email is $0.087 and an email plus a direct dial is six credits, $0.524. That is close to UpLead's $0.582 bundle on a both-fields row and far cheaper on an email-only row.
The free plan is 40 credits a month on one seat with no card, and it includes the API, strictly rate limited. Starter at $37.45 a month billed yearly keeps that throttle; Pro at $52.45 is where the full API, webhooks and CSV enrichment arrive, with 7,200 credits a year and rollover up to twice the monthly cap.
So full programmatic access is $52.45 a month on a published plan, against an UpLead API that starts with a sales call. Lusha also lists an MCP server, which UpLead does not ship.
What you give up
Published throughput and a volume discount. Lusha meters per plan across minute, hour and day windows and publishes none of the numbers, and the per-credit rate is flat from Starter to Premium, so buying more buys allowance and seats rather than a cheaper unit.
When it is the wrong answer
Phone-heavy motions at volume. At $0.437 a direct dial Lusha is one of the dearer mobiles in this directory, and the flat rate means it never gets cheaper as you grow.
Read the review · UpLead vs Lusha
LeadMagic
Every operation priced to the credit, credits charged on success only, and an MCP server on the $99 entry plan. A mobile and an email together cost $0.1188.
LeadMagic publishes a credit cost for every operation. An email finder call is 1 credit, a mobile 5, a validation 0.25 and a job-change check 3, at $0.0198 a credit on the $99 Essential plan with 5,000 credits a month. An email plus a mobile is six credits, $0.1188, against UpLead's $0.582 for the same two fields.
Credits come off on valid results only and never on a miss, and search is free in the app on every plan and unmetered on the API from Professional. UpLead also charges only when an email comes back Valid or Accept All, so both are honest about misses; LeadMagic is simply priced a fifth as high.
The API and the MCP server are on every plan including Essential, and on monthly plans unused credits carry over up to twice the monthly allotment. The API allows 600 requests a minute on Email Finder and Validation on every plan, which is the detail to design around when two pipelines share a key.
What you give up
Any free allowance and the bundled pricing. There is no free tier, so the first measurement of your own match rate costs $99, and there is no ongoing trial after that. UpLead at least gives you seven days.
When it is the wrong answer
A team that has to prove the match rate to somebody before a budget exists. Run that test on Lusha's or Apollo's free plan first and move the volume here once the number is good.
FullEnrich
If the direct dial is why you bought UpLead, a waterfall across twenty-five sources behind one endpoint, with landlines free and every result verified before it is charged.
UpLead sells one database's answer. FullEnrich runs a waterfall across twenty-five sources behind a single API call and a single bill, which is the usual answer when one vendor's mobile coverage is the bottleneck. A work email is 1 credit, a personal email 3 and a mobile 10.
At $55 a month for 1,000 credits, $0.055 each (Pro starts at $29 for 500), a mobile is $0.55 and an email plus a mobile is $0.605, so on a both-fields row FullEnrich costs about what UpLead's Essentials bundle does. The difference is coverage: a waterfall reaches the rows one database misses, and landline results cost nothing, so you only pay for mobiles.
Every email and phone is verified before it is charged. The API allows 60 calls a minute, 100 contacts per bulk request and 100 concurrent per workspace, all published, and there is a 50-credit trial with no card.
What you give up
Cheap emails and any published firmographic depth. A FullEnrich email is $0.055, nearly three times Apollo's, and the product returns contacts rather than company records or technographics.
When it is the wrong answer
An email-only motion, where FullEnrich is the expensive choice on this page. It earns its rate on the mobiles and nowhere else.
What you would actually pay, on each one
Every provider on this page publishes a rate card, so the real numbers can sit next to each other rather than behind a summary. The plan you want is the one whose included volume covers a normal month for you, not the cheapest one on the page.
UpLead
UpLead publishes 4 tiers, one of them a free trial, and the paid ladder runs from $99 to $199, with a quoted tier above it.
Free trial
- Verified emails and mobile direct dials
- Chrome extension
- No ongoing free tier
Essentials
- $74 a month billed annually
- $0.582 a credit at the monthly rate
- CRM integrations, no API
Plus
- $149 a month billed annually
- $0.498 a credit
- Data enrichment, technographics, advanced filters
- Still no API access
Professional
- The only tier with full API access
- Custom seats and custom credits
- Buyer intent and bi-directional CRM sync
Apollo API
Apollo publishes 4 tiers, one of them free, and the paid ladder runs from $49 to $119.
Free
- Full API access, not a trial of it
- Granted monthly, so 75 credits a month in practice
- 2 sequences and basic filters
Basic
- $588 a seat a year, credits granted upfront and pooled across the team
- 2,500 credits a month, at $0.0196 each
- Annual billing saves 24% against paying monthly
Professional
- 4,000 credits a month, at $0.0198 each
- AI lead scoring and multi-touch outreach
Organization
- 72,000 credits a seat a year, so 6,000 a month
- $0.0198 a credit, so the rate is flat across every paid tier
- The three-seat minimum makes $357 a month the real floor
Lusha
Lusha publishes 5 tiers, one of them free, and the paid ladder runs from $37.45 to $299.95, with a quoted tier above it.
Free
- 40 credits a month, 1 seat
- No credit card required
- API access, but strictly rate limited
Starter
- 4,800 credits a year, granted up front
- 1 seat. Works out at $0.094 a credit
- API still strictly rate limited
Pro
- 7,200 credits a year, at $0.087 each
- 2 free seats, full API, webhooks, CSV enrichment
- Credits roll over to twice the monthly cap
Premium
- 40,800 credits a year, at $0.088 each
- 5 free seats, API Advanced, team management
- Credit allocation across the team
Scale
- Custom annual credit volume
- SSO and a dedicated customer success team
- No rollover: the cap does not apply
LeadMagic
LeadMagic publishes 5 tiers, one of them free, and the paid ladder runs from $99 to $849.
Essential
- $83/mo billed annually, $990 a year, saving $198
- $0.0198 a credit, or $0.0165 on the annual 60,000
- 1 table seat; team access is by request from $499
- Unused credits carry over up to twice the monthly allotment
Growth
- $208/mo billed annually
- $0.0124 a credit, or $0.0104 on the annual 240,000
- 1 table seat, one shared pool
Professional
- $416/mo billed annually
- $0.0100 a credit, or $0.0083 on the annual 600,000
- Unmetered Search API at 5 requests a second
- 2 table seats
Ultimate
- $708/mo billed annually
- $0.0085 a credit, or $0.0071 on the annual 1.2 million
- Unmetered Search API at 10 requests a second
- 3 table seats
Free tier
- No way to measure your own match rate before paying
- The clearest gap in an otherwise clear rate card
FullEnrich
FullEnrich publishes 9 tiers, one of them a free trial, and the paid ladder runs from $29 to $3,500.
Free trial
- No credit card required
- Earn more credits by inviting team members
- Enough to measure your own match rate
Pro 500
- $0.058 a credit
- $26 a month billed yearly, 6,000 credits upfront
Pro 1,000
- $0.055 a credit
- 1,000 work emails, or 100 mobiles, or 333 personal emails
- Credits roll over 3 months on monthly billing
Pro 5,000
- $0.051 a credit
Pro 10,000
- $0.050 a credit
Annual
- Rollover extends from 3 months to 12
- The option that suits lumpy agency volume
3 steps between the fifth and the last are not drawn here. The cost model below reads all 9.
Read the included volume before the headline price. A plan that costs twice as much and carries five times the credits is the cheaper plan, and on this page that is the usual case rather than the exception.
What each one costs at your volume
UpLead first, then every replacement. The model picks the cheapest published plan that covers your volume on each one, which is the comparison a row of entry prices cannot make.
UpLead
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Apollo API
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Lusha
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
LeadMagic
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
FullEnrich
Priced on the volume you use, so the plan that covers a normal month is the one that decides the bill.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices on the billing term each vendor publishes, annual where that is how it prices, before any discount you negotiate.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for.
The priced columns move with volume, through a bigger plan or more seats.
| A year at | UpLead | Apollo API | Lusha | LeadMagic | FullEnrich |
|---|---|---|---|---|---|
| 1,000 a month | Quoted | $588 Basic | $3,599 Premium | $1,188 Essential | $660 Pro 1,000 |
| 10,000 a month | Quoted | $2,352 Basic | Quoted | $2,988 Growth | $5,988 Pro 10,000 |
| 50,000 a month | Quoted | $11,760 Basic | Quoted | $5,988 Professional | $23,400 Pro 50,000 |
UpLead does not publish enough to price a year, so that column is marked rather than filled. These are list prices on the published plan that covers each volume, on the billing term each vendor publishes, so they are the number before you negotiate.
Which replacement is yours
Answer what matters most and the lean appears below. Every option is read from the records on this page, and staying on UpLead is one of the possible answers.
Each answer leans one way. The recommendation appears here once you have picked at least two.
A tool like this can only weigh what is on the page. It does not know your workload, and the one test that does is the bake-off on this page: your own rows, queries or records, run on the cheapest entry each side offers.
Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is who is allowed to hold the data. A migration is the moment to check it, because you are signing a new contract anyway.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| UpLead | Work email, Mobile phone, Firmographics, Technographics, Intent and news | Strongest in NA | GDPR DPA CCPA | Not stated |
| Apollo API | Work email, Mobile phone, Firmographics, Technographics, Job postings, Intent and news, LinkedIn profile, CRM records | Global | GDPR DPA SOC 2 Type II CCPA | Not stated |
| Lusha | Work email, Mobile phone, Firmographics, Technographics, Intent and news, Job changes | Global | GDPR DPA CCPA | Not stated |
| LeadMagic | Work email, Mobile phone, Firmographics, Job postings, Job changes, LinkedIn profile | Global | GDPR DPA | Not stated |
| FullEnrich | Work email, Personal email, Mobile phone, LinkedIn profile | Global | GDPR DPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor rather than your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving off UpLead
Written against Apollo API, the first pick above, because the steps are the same whichever one you take and the specifics are what make them useful. Swap the name and the order still holds.
Measure the thing you are about to lose
Run 500 rows you already have through UpLead and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check which fields change
Apollo returns every field UpLead does, so nothing downstream has to change shape. Confirm the values rather than the keys: two providers can both return a mobile number and disagree about which one it is.
Rewrite the auth and the limits, in that order
UpLead authenticates with an API key, per the UpLead API docs. Apollo uses an API key in the x-api-key header.
The limits are the part that bites later. UpLead's limits: 500 requests a minute, reported in X-RateLimit headers.
Apollo's limits: 200 req/min, 400/hour and 2,000/day on Basic. Enrichment gets 1,000/min with no hourly or daily cap. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
What practitioners say about Apollo
The one part of this page that is not a vendor claim. The comment below makes its point in crude words, so we summarize it in our own words and link the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for a figure on this page.
The rate limit, not the credit price, is what people actually hit
In our words: A practitioner building on the API says the rate limits are what their team hit, that they got past them by routing requests across three Apollo accounts, and that Apollo charges per request even when a lookup returns nothing.
r/gtmengineering · May 2026 · summarized rather than quoted
Two halves worth separating. The limit is real and it is on this page: 200 requests a minute, 400 an hour and 2,000 a day on Basic, with enrichment on a separate 1,000 a minute and no hourly or daily cap. That split is why a bulk job and a per-row loop feel like different products.
The charge-on-no-output half needs care, because Apollo publishes 0 credits when nothing is found and that matches what we read. What a miss does spend is a request against the rate limit, and when the limit is the binding constraint that is the cost you feel. Pooling accounts to get round a published limit is a terms question before it is an engineering one.
11 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page.
Should you actually switch?
The short answer is at the top of this page. Before you act on it, run the test below, because it is the cheapest way to find out whether that answer holds for you.
No provider in this category publishes a match rate you can hold them to, so run the same 500 rows through a free tier, a trial or a small paid top-up on each, verify every result set, and divide spend by survivors. Your own list is the only evidence worth acting on, it takes half a day, and it changes the decision often enough to be worth it.
Head to head, and in a stack
Lusha vs UpLead
CompareBoth bundle the contact differently, and only one will sell you an API without a call.
Compare them →Cognism vs UpLead
CompareNeither of these sells you an API at a published price, and they fail to do it in opposite ways.
Compare them →Apollo API vs UpLead
CompareThirty times the unit price on an email, three times on a mobile, and the published plans do not carry the API.
Compare them →All alternatives
57Every provider in the directory that teams regularly try to replace, with the reasons and the replacements for each.
Browse the hub →Before you switch, try the waterfall in Clay.
Clay runs a waterfall across 150+ data providers from one table, without a separate contract with each. A lookup that finds nothing costs no data credit, and the free plan includes 500 actions a month.
Frontal is a Clay Elite Studio Partner.
Switching from UpLead, answered
What is the best UpLead alternative?
It depends on why you are leaving, which is how this page is organized rather than ranked. The first pick here is Apollo, which this directory lists as the best all-in-one GTM API, at $49/seat/mo. The case for it, and what you give up, is in the section above.
Is there a free alternative to UpLead?
Yes, 2 of the replacements here do. Apollo: Free plan with API access, 900 credits per seat per year granted monthly, so 75 a month. Lusha: Free plan, 40 credits a month, 1 seat, no card. API is rate limited strictly.
What is the cheapest UpLead competitor?
On the entry plan, FullEnrich: $29/mo, against UpLead at $99/mo. Entry price is not the same as cost per result, so check the unit figure on each review before deciding.
How were these competitors chosen?
By the reason teams leave, not by a score. The page opens with the reasons teams leave and matches a replacement to each one.