Expandi vs HeyReach
Expandi
Best for webhook-driven LinkedIn campaigns $79/HeyReach
API, webhooks and MCP on the $79 entry plan $79/Expandi vs HeyReach share the thing that makes both easy to buy: nothing is gated. Expandi has a single $99 a month plan, $79 billed annually, with every feature in it, and HeyReach puts the API, webhooks, an MCP server and client workspaces on its $79 a sender Growth plan rather than reserving them for an agency tier. At one or two accounts they cost nearly the same. The difference appears in two places, documentation and scale, and for anybody running client outreach the second one decides it.
Where they actually differ
Every value comes from the same record that drives the Sending APIs listing, so this table cannot disagree with the cards. Accented tags are data one provider returns and the other does not.
| Compare | Expandi | HeyReach |
|---|---|---|
| What it is | One price, 22 webhook events, and a reference behind a login | Priced per LinkedIn sender, with nothing gated behind a tier |
| Entry price | $79/user/mo annual | $79/sender/mo |
| Unit cost | Not sold by the unit | Not sold by the unit |
| Billing model | Subscription Per seat | Subscription Per seat |
| Free tier | No free tier. 7-day trial. | No free tier. Free trial, and senders are added one at a time. |
| GTM motion covered | Engage | Engage |
| Data returned | LinkedIn profileWork email | LinkedIn profileWork email |
| MCP server | Yes https://api.liaufa.com/mcp | Yes Per workspace, from Integrations |
| Interfaces | REST API MCP server Webhooks | REST API MCP server Webhooks |
| Auth | API key and secret from Account Settings | API key in an X-API-KEY header. Keys never expire |
| Rate limits | Not published. LinkedIn action ceilings are the binding constraint. | 300 requests a minute, shared across every request. |
| Coverage | Global | Global |
| Compliance | GDPR DPA | GDPR DPA |
| Best for | Best for webhook-driven LinkedIn campaigns | API, webhooks and MCP on the $79 entry plan |
Pick each one when
Expandi
- Webhooks are the integration: 22 events and a reversed webhook per campaign.
- A dedicated country-based IP per account, with enforced daily action ranges.
- One flat price per seat with no sender accounting to do.
HeyReach
- Thirteen accounts or more: $999 for 25 senders changes the shape of the bill.
- An openly published API at 300 requests a minute, plus an MCP server.
- Client workspaces and whitelabel included from the Agency plan.
A sender's rate card is not the part that bites. Confirm the API is on the plan you intend to buy, then run one real sequence of 200 contacts through each on a mailbox you have already warmed, and compare what the API tells you afterwards: which replies it classifies, what it reports on a bounce, and whether the webhook arrives at all. None of that is on a pricing page.
What each one costs, tier by tier
Both publish a full rate card, so this comparison runs on numbers rather than on adjectives. Expandi lists 3 tiers and HeyReach lists 3. Every figure is read off the vendor's own pricing page, and the pages they came from are listed at the foot of this one.
| The short version | Expandi | HeyReach |
|---|---|---|
| Cheapest paid plan | Business, annual, $79 | Growth, $79 |
| Tiers published | 3 | 3 |
| Free tier | No free tier. 7-day trial. | No free tier. Free trial, and senders are added one at a time. |
| Unit cost at entry | Not sold by the unit | Not sold by the unit |
The cheapest paid plan is rarely the plan you end up on, because what moves you up a tier is usually volume rather than a feature. The two rate cards below are what you are choosing between.
Expandi
Expandi publishes 3 tiers, none of them free, and the paid ladder runs from $79 to Quote.
Business, annual
- Every feature, with nothing gated
- Dedicated country-based IP and auto warm-up
- 20% off, billed as a year upfront
Business, monthly
- The same plan, month to month
- Unlimited campaigns and templates
- 22 webhook events and the reversed webhook
Agency
- For 10 or more teams, or white label
- Priced by conversation
- Larger seat discounts
HeyReach
HeyReach publishes 3 tiers, none of them free, and the paid ladder runs from $79 to Custom.
Growth
- $71 a sender billed quarterly, 20% off yearly
- Unlimited campaigns and all LinkedIn actions
- 100 enrichment credits per sender
- MCP server included
Agency
- 1,000 enrichment credits
- Whitelabel included
- A 50-sender option is offered with no price shown
- Unified inbox across every sender
Done for you
- ICP research, campaign setup and reporting
- Priced on the engagement rather than on seats
What Expandi and HeyReach cost at your volume
Put your own volume in. The model picks the cheapest published plan that covers it on each side, which is the question a rate card cannot answer and the one that decides the bill.
Expandi
Priced per seat, so the bill moves with headcount rather than with volume.
HeyReach
Priced per seat, so the bill moves with headcount rather than with volume.
Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices before any discount you negotiate and before annual billing, which most of these vendors discount.
What a year costs at three volumes
The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for. Expandi and HeyReach are priced per seat, so those columns do not move with volume. The figure shown is 3 seats for a year.
| A year at | Expandi | HeyReach |
|---|---|---|
| 1,000 a month | $2,844 Business, annual | $2,844 Growth |
| 10,000 a month | $2,844 Business, annual | $2,844 Growth |
| 50,000 a month | $2,844 Business, annual | $2,844 Growth |
2 of the 2 providers here publish enough to be put in this table. These are list prices on the published plan that covers each volume, so they are the number before you negotiate and before annual billing, which most of these vendors discount by between a fifth and a half.
How this plays out once it is running
HeyReach publishes its API openly, with a 300 requests a minute limit, an X-API-KEY header and keys that never expire, while Expandi's endpoint list sits behind a Django login and no rate limit is published at all. Expandi earns its place on webhooks, where it is genuinely strong: 22 documented events including three that fire when an account has nothing left queued, plus a per-campaign URL that accepts a lead with one POST.
On scale, HeyReach sells 25 senders for $999 a month, about $40 each, where Expandi charges per seat all the way up and routes agencies above ten teams to a sales conversation. Both ship native integrations to dedicated email senders, Expandi to Smartlead and HeyReach to Instantly and Smartlead, which is the right way to run the email half.
What each one is genuinely good at
Not a feature list. These are the things that make somebody keep paying after the novelty has worn off, which is a different question from what the marketing page leads with.
Expandi
Webhooks are the integration surface, and there are 22 of them
From connection accepted through to email bounced, including three events for a dry account. Plus a reversed webhook: each campaign gets a URL that accepts a POST to add leads with no auth header, so pushing prospects into a sequence is one request from anywhere.
A dedicated country-based IP per account
With enforced daily action ranges rather than suggested ones. On LinkedIn automation the asset you cannot replace is the account, and a tool that enforces a safe pattern is protecting it rather than leaving the pacing to you.
One price per seat, with no sender accounting
$99 a month or $79 billed annually, everything included. There is no sender count to track, no crossover to work out and no tier that unlocks the API.
HeyReach
The bill changes shape at about thirteen accounts
$999 a month for 25 senders is $40 a sender, against Expandi's $79 a seat annually. For anybody running client outreach at scale that is the difference, and it is roughly half.
An API you can read, at 300 requests a minute
Published openly, with an MCP server and API keys that never expire. Expandi's endpoint reference sits behind a login and no rate limit is published anywhere, so you evaluate it by becoming a customer.
Client workspaces and whitelabel from the Agency plan
Plus 1,000 enrichment credits and a done-for-you migration. The product is shaped around running outreach on behalf of other people, which is a different thing from running it for yourself with more seats.
Where each one falls down
Every provider on this site has a case it handles badly, and the people who find out are the ones who bought it for that case. These are the ones worth knowing before you sign rather than after.
Expandi
The API reference is behind a login
For a product whose selling point is that nothing is gated, the endpoint list being unreadable until you are a customer is the one real inconsistency, and it is the thing an integrator notices first.
No published rate limit at all
Expandi's position is that LinkedIn's own action ceilings are the binding constraint. That is true and it is not a number you can size a client against, so the behavior under load is something you discover in production.
The per-seat model has no volume shape
Every account is $79 annually with no agency tier, so twenty accounts cost twenty times one. That is the half of this comparison HeyReach was built to win.
HeyReach
More expensive below thirteen senders
$79 a sender on Growth against Expandi's $79 a seat annually is level, and Expandi's $99 monthly is the comparison at small numbers. The Agency economics only arrive once there are enough accounts to fill them.
The 50-sender tier is not priced in public
A selector appears with no figure against it, so above 25 senders the published ladder stops and a conversation starts.
Enrichment credits are a one-time allocation
A hundred per sender on Growth and 1,000 on Agency, topped up as you scale. It is a convenience rather than an enrichment product, and treating it as one will run out quickly.
Using Expandi and HeyReach together
A two-way comparison assumes the answer is one of them. On this pairing it often is not, and the arrangement below is what teams actually end up running.
Both automate LinkedIn accounts directly, so pointing them at the same profile is the one arrangement guaranteed to cause a restriction. This is a choice.
If an agency is migrating across the crossover point, move accounts rather than campaigns, one at a time, and let each settle at a reduced action ceiling for a week before the next. HeyReach includes a done-for-you migration on its larger tiers, which is worth taking up precisely because the risk in this category is operational rather than technical.
Where the data comes from, and what you may do with it
The question that arrives late and expensively is not how good the data is, it is who is allowed to hold it. These are the fields each one returns, the coverage it claims and the compliance it publishes.
| Provider | Fields returned | Coverage | Compliance | Redistribution |
|---|---|---|---|---|
| Expandi | LinkedIn profile, Work email | Global | GDPR DPA | Not stated |
| HeyReach | LinkedIn profile, Work email | Global | GDPR DPA | Not stated |
None of these states a redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first.
Two practical notes that apply to every provider on this page. A compliance badge describes the vendor, not your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And every one of these vendors runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs.
Moving between Expandi and HeyReach
Most readers of this page are already on one of these two. A swap is four hours of code and a month of watching, and the order below is the one that catches the expensive mistakes while they are still free.
Measure the thing you are about to lose
Run 500 rows you already have through Expandi and record the match rate, the fields that came back populated and the cost. Without that number a migration cannot be judged, because every provider looks cheaper per unit than the one you are paying for today.
Check the fields, not the field count
HeyReach returns every field Expandi does, so nothing downstream has to change shape. Confirm the values rather than the keys: two providers can both return a mobile number and disagree about which one it is.
Rewrite the auth and the limits, in that order
Expandi authenticates with API key and secret from Account Settings. HeyReach uses API key in an X-API-KEY header. Keys never expire.
The limits are the part that bites later. Expandi rate: Not published. LinkedIn action ceilings are the binding constraint.
HeyReach rate: 300 requests a minute, shared across every request. A loop tuned to the first will either crawl or get throttled on the second.
Run both for one billing cycle
Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because credit expiry, rollover and the overage rate only show up at renewal and those are where the surprises live.
Cancel on the renewal date, not before
Credits on most of these plans do not survive a downgrade. Check what happens to the balance you have already paid for, and time the switch so you are not buying the same records twice.
The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new match rate against, so a provider that is quietly worse on your segment looks like a provider that is fine.
What practitioners say about Expandi
The one part of this page that is not a vendor claim. Quotes are transcribed as written, linked to the thread, and nothing here is the only source for a figure in the tables above.
The pressure is on the category, not on one vendor
linkedin has been tightening the screws on all automation tools lately..... expandi, dripify, and pretty much every other player is feeling it... the thing is, linkedin doesn't want automation on their platform and eventually everyone running it at scale gets flagged...many tools have also received written warnings.. what's worked well for us is a co-piloted approach: instead of automating actions, we queue them up in a task manager [...]. this keeps things organized and under linkedin's daily limits.... no restrictions so far.
r/LeadGeneration · April 2025 · 2 points
Worth reading before any comparison on this page persuades you that one vendor is safer than another. The platform risk sits with the category, and a thread titled for two named tools concludes that every player in it is in the same position.
The practical takeaway is the one Expandi's own product already encodes: enforced daily action ranges per account and a dedicated country-based IP. A queue that stays under the platform's limits is the mechanism, and whether a vendor enforces that for you or leaves it to a slider is a real difference between the tools on this page. Nothing here is a claim about LinkedIn's policy, which LinkedIn does not publish in a form this directory could cite.
14 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page.
The wider field for both
A two-way comparison assumes the answer is one of these two. Often it is not, and the reason you are comparing them at all points somewhere else entirely: Expandi alternatives both start from the reason people leave.
Expandi alternatives
4One plan with nothing gated is a real advantage. A REST reference you cannot read until you are a customer is why people look elsewhere.
See the alternatives →Everything in Engage
10The full category these two sit in, filtered by data returned, billing model and entry price.
Browse the category →Related comparisons
The 26 providers behind every pairing here are in the main listing.
Pairings that share a side with this one: Dripify vs Expandi and Dripify vs HeyReach. Every comparison in the directory is on the compare hub.
Dripify vs Expandi
A downloadable OpenAPI spec against a reference behind a login, for $20 a seat less.
Compare them →Dripify vs HeyReach
Per user against per sender, and the crossover sits at about thirteen LinkedIn accounts.
Compare them →Apollo API vs Clay
One key for the whole motion against a router sitting in front of 150 vendors.
Compare them →Comparison pages end at the rate card. Your list does not.
We run the bake-off on your actual data, pick the provider order, and build the pipeline behind it: waterfall routing, credit ceilings and the write-back that puts a verified contact in front of a rep the same day.
Worked with 300+ companies. A senior operator runs your account.
Expandi and HeyReach, answered
Read from the same records that drive the table above.
Is Expandi or HeyReach cheaper?
They start at the same price, $79/user/mo annual each. The entry price is the comparable figure, because they do not meter the same thing.
Can I try Expandi and HeyReach for free?
Expandi: No free tier. 7-day trial. HeyReach: No free tier. Free trial, and senders are added one at a time.
What are the rate limits on Expandi and HeyReach?
Expandi: Not published. LinkedIn action ceilings are the binding constraint. HeyReach: 300 requests a minute, shared across every request.
Do Expandi and HeyReach both have MCP servers?
Both do. Expandi: https://api.liaufa.com/mcp. HeyReach: Per workspace, from Integrations.
Which is better, Expandi or HeyReach?
Expandi vs HeyReach share the thing that makes both easy to buy: nothing is gated. Expandi has a single $99 a month plan, $79 billed annually, with every feature in it, and HeyReach puts the API, webhooks, an MCP server and client workspaces on its $79 a sender Growth plan rather than reserving them for an agency tier.
What are the downsides of Expandi and HeyReach?
Measured against each other rather than in general. Expandi: there is no free tier, only a trial, so test your own list inside its limits before paying. HeyReach: there is no free tier, only a trial, so test your own list inside its limits before paying.
Can you use Expandi and HeyReach together?
Both automate LinkedIn accounts directly, so pointing them at the same profile is the one arrangement guaranteed to cause a restriction. This is a choice.
Can I migrate from Expandi to HeyReach without losing data?
The fields survive: HeyReach returns everything Expandi does. What changes is the auth and the limits. Either way, measure your match rate on 500 rows before you switch, because that number is the one you cannot recover afterwards.