10 Best B2B SEO Agencies for 2026, by What They Report

Key Takeaways

• For pipeline reporting inside your CRM, start with Stratabeat, RevenueZen or WebFX. For the lowest published price to budget against, Straight North starts at $1,500 a month. For content-led programs, try RevenueZen or Grow and Convert, and for large-site technical work, Victorious, LOCOMOTIVE or SALT.agency.
• Our own firm sits sixth: Frontal, the go-to-market partner for B2B tech companies, working as an extension of your team. We publish this list, so we put it last in its group.
• An agency’s setup, meaning what it tracks and where, tells you what your monthly report will contain. Victorious claims pipeline measures without naming a CRM, and SALT.agency names only site speed and Core Web Vitals.
• Six of the ten publish a price signal, and four publish no rate.

We judged these ten B2B SEO agencies on one buyer’s question: what will the agency show you each month, and does it reach your CRM? Stratabeat, Straight North and First Page Sage sell lead-gen SEO. RevenueZen, Grow and Convert and Frontal are content-led, while WebFX, Victorious, LOCOMOTIVE and SALT.agency do enterprise technical SEO.

For each firm, we quoted what its pages say it reports and checked its price, its minimum term and what its case figure counts.

What B2B SEO Agencies Do

A B2B SEO agency gets a company’s pages in front of business buyers searching Google and, more and more, AI tools. The work spans technical fixes, content, links and the reporting that ties visits to sales.

Most B2B SEO companies lead with one of three models: lead-gen SEO, content-led programs or technical work for large sites. If you sell only software, the SaaS SEO agencies we compared are the closer match.

Search matters because buyers decide early. 6sense’s buyer research, based on more than 4,000 buyers, found that “94% of buying groups ranked preferred vendors before first contact.” It also found the balance between independent research and seller engagement moved “from a 70/30 split to 60/40.”

Independent research still takes the larger share. The pages a buying group reads while it researches can put you on its list of preferred vendors.

Promise, Setup or Result: Reading an Agency’s Reporting Claims

An agency’s line about reporting can be a promise, a setup or a result. A promise says what it aims for, such as “SEO That Creates Pipeline.” A setup says what gets tracked and where, such as GA4 data connected to Salesforce. A result says what happened for one client, such as 160% more organic leads at FMH Conveyors.

Only the setup tells you what your own monthly report will contain, so every entry here keeps its reporting claim and its case apart.

Three kinds of claim, and the one tied to your report.

Measurement is a common weak spot. In the Content Marketing Institute survey behind its 2026 B2B trends report, 33% of 1,015 B2B marketers named measuring content effectiveness among their top three content marketing challenges.

One agency client wrote on r/SEO: “Right now they mostly send rankings and traffic numbers, but it feels like there’s more happening that I don’t really see.” A reply was blunt: “Track leads. Period.”

In another r/SEO thread, the top answer argued that “SEO has traditionally been about (relevant) traffic generation”, so a weak offer isn’t the agency’s fault. Both are single Reddit opinions, not studies, but they frame the argument you’ll have.

An SEO report also misses buyers who read your articles and never fill in a form. That anonymous research is what intent data providers try to surface.

B2B SEO Agencies Compared by What They Report

We filled each cell from the agency’s own site on November 4, 2026. Pipeline only reaches an SEO report when your CRM records where each deal started. That makes the reporting column a RevOps question as much as an SEO one.

Agency	Group	What it says it reports	Published SEO proof (what it counts)	Price signal	Minimum term
Stratabeat	Lead-gen	Lead and pipeline outcomes, GA4 linked to Salesforce, HubSpot or Marketo	Unnamed client: sales opportunities up 138.1% quarter over quarter, not stated as organic only	From $8k a month	Asks for 6 months, then 30 days’ notice
Straight North	Lead-gen	Form and call leads by source in its own dashboard; no CRM named	FMH Conveyors: organic leads up 160%, no window stated	From $1,500 a month	Not stated
First Page Sage	Lead-gen	Your chosen outcome, such as a booked call, on top; no CRM named	iGPS: 230 leads, about $15 million lifetime value by its estimate	No published rate	Month to month
RevenueZen	Content-led	Leads, opportunities, closed deals and revenue in Salesforce or HubSpot	Pritchard Industries: $2.2M pipeline from SEO in 6 months	From $3,000 a month	Month to month in its FAQ; its MSA has no clause to end it at will
Grow and Convert	Content-led	Leads and sales per article, by first- and last-touch attribution	Toro TMS: about 10 inbound demos a month from content	From $10,000 a month	Not published
Frontal	Content-led	Rankings, target-account engagement and inbound conversations; pipeline counted only when your CRM records the source	None published	No published rate; quoted after a call	Set in each statement of work
WebFX	Technical	Pipeline and revenue in its RevenueCloudFX platform, linked to your CRM	CH Reed: organic goal completions up 30% year over year	Standard from $2,900 a month; enterprise from $12,550 a month	6 months on the standard table
Victorious	Technical	Pipeline contribution claimed, no CRM named; B2B report lists leading indicators	CSA Transportation: monthly organic leads up 13.6%	B2B clients typically $6,000 to $35,000 a month	Preferred 12 months
LOCOMOTIVE	Technical	Keywords driving conversions, from Search Console and GA4	Robots.com: organic leads up 21% year over year	No published rate	Not stated
SALT.agency	Technical	Site speed and Core Web Vitals; no business metric named	Jewson: organic ecommerce revenue up 7% year over year	No published rate	None stated

The groups run from lead-gen SEO to content-led SEO to enterprise technical SEO. Within each group, firms are ordered by how far their pages say reporting reaches. Pipeline or revenue tied to a CRM comes first, then pipeline claimed without a CRM, then leads, then traffic and rankings, then firms that don’t say.

A tie goes to the firm that publishes a price. Frontal is the exception: it’s ours, so it goes at the end of its group instead of being ranked by that rule.

Lead-Gen and Pipeline SEO Agencies

Lead-gen SEO agencies sell organic search as a lead source. These three differ on where a lead gets counted. Stratabeat counts it in your CRM and Straight North in its own dashboard. First Page Sage opens its report on the outcome you choose but names no CRM.

Whatever the channel, the deciding number is what you paid for each closed deal, a test that fits outbound lead generation companies as well as SEO firms.

1. Stratabeat, Best for Pipeline Reporting Wired Into Your CRM

Best for: B2B tech and manufacturing companies that want organic leads followed into their CRM.

Search services: Stratabeat, based in Burlington, Massachusetts, sells SEO, GEO, CRO, content and web analytics. Its industries include software, fintech, medtech and B2B manufacturing, though its pricing page says it’s “100% focused” on SaaS and tech.

Reporting claim: The CRM link comes from its B2B web analytics service, which all three packages include. That service page says, “We connect your GA4 data to lead and pipeline outcomes through integrations with Salesforce, HubSpot, or Marketo.” Its executive dashboard covers traffic and conversions, so the pipeline view depends on that integration.

Case evidence: For an unnamed B2B financial services firm, sales opportunities rose 138.1% quarter over quarter within three months. That counts all opportunities, and the page doesn’t say organic search alone drove them.

In its favor:

• A named CRM path. Salesforce, HubSpot and Marketo are listed for pipeline reporting.
• Small account loads. Each strategist handles only two to four client accounts.

Against it:

• A high floor. The cheapest tier starts at $8k a month.
• Anonymous proof. The opportunity figure comes from an unnamed client.

Fees and term: Start-Up starts at $8k a month, Scale runs $15k to $21k a month and Dominate starts at $22k a month. It promises “no long-term contracts”, then asks for six months before you let it go, with 30 days’ notice.

2. Straight North, Best for Form and Call Leads at a Published Price

Best for: Manufacturers, distributors and other B2B firms that judge SEO by form fills and calls.

Search services: Straight North runs SEO, GEO, paid ads and web design from Downers Grove, Illinois, with three other US offices. Its B2B page addresses manufacturers, suppliers, distributors and wholesalers.

Reporting claim: Call and form leads appear in its own dashboard “along with details like lead source, referral URL, entry page URL”, plus form data and call recordings. Its SEO FAQ says “lead and revenue growth will determine the success of the campaign.” It names analytics and call-tracking integrations, but no CRM.

Case evidence: Named client FMH Conveyors, a conveyor manufacturer, saw organic leads rise 160%. That counts organic leads, and the 2023 page gives no time window.

In its favor:

• The lowest published floor. Its pricing starts at $1,500 a month, the lowest start in this list.
• Calls count too. Phone leads are tracked with recordings.

Against it:

• Leads stay in its dashboard. No CRM handoff is described on the pages we read.
• A mixed client base. It also sells SEO to restaurants and medical practices, so ask for B2B references.

Fees and term: Prices start at $1,500 a month, most businesses invest $4,000 to $8,000 a month, and some spend $40,000 or more. No minimum term is published, though its SEO page describes a 12-month strategy.

3. First Page Sage, Best for Reports That Open on Your Own Outcome

Best for: B2B companies that want a monthly content program measured against a lead projection.

Search services: First Page Sage lists a Berkeley, California address and calls itself a remote SEO and GEO agency. Its SEO page says it delivers 6 to 7 pieces of content a month, including use-case pages, a comparison article and outside PR placements. Its B2B page lists industries such as manufacturing, fintech and B2B SaaS.

Reporting claim: Whatever you define as a real outcome, “whether it be a booked call, a signed contract, or a completed purchase, goes at the top of the report.” AI visibility, rankings and traffic sit beneath it as leading indicators.

Case evidence: For named client iGPS, a pallet rental company, it reports 230 leads “worth approximately $15 million in lifetime value.” The dollar value is its own estimate, and the work ran from 2018 to 2020.

In its favor:

• Month to month. Its FAQ says that’s why “we need to consistently prove our value.”
• You own the content. Your team “fully owns all the content we produce for your website.”

Against it:

• No CRM named. Outcomes top the report, but no page we read names the CRM that counts them.
• Older named proof. The iGPS case was published in 2020.

Fees and term: No published rate. The first month covers strategy and technical SEO, and full content production starts in month two.

Content-Led SEO Agencies

Content-led agencies sell articles and pages, so judge them by what that content converts. All three build content from interviews with your team but report on different measures. RevenueZen and Frontal also write LinkedIn posts, which reach buyers through the LinkedIn algorithm rather than search. Frontal sits last because it’s ours.

4. RevenueZen, Best for Interview-Led Content Reported Through Your CRM

Best for: B2B technology and professional services firms that want articles and LinkedIn posts judged on pipeline.

Search services: RevenueZen sells B2B SEO, interview-led content, LinkedIn content and GEO, with 4 articles a month at Foundation and 12 to 15 or more at Total Market. Its logo now reads “By Eastern Standard”, and Onfolio Holdings’ SEC filings show Onfolio holds a majority of both RevenueZen and Eastern Standard.

Reporting claim: Its analytics page says it will optimize or reference your Salesforce or HubSpot dashboards to track leads, opportunities, closed deals and revenue.

Case evidence: Named client Pritchard Industries is credited with “$2.2M In Pipeline Generated From SEO In 6 Months.” That counts pipeline dollars by RevenueZen’s own attribution, after a website rebuild alongside SEO.

In its favor:

• Pipeline stages named. Its measures follow a lead through to revenue.
• Six published tiers. Every price comes with an article count.

Against it:

• Notice in the fine print. The pricing FAQ says month to month, but its MSA has no clause to end it at will. It ends when the contracted services end, by written agreement of both parties plus 60 days’ notice, or after an uncured breach.
• A thin entry tier. Foundation leaves out link building, LinkedIn posts and original research.

Fees and term: Foundation is $3,000 a month, then Growth $5,000, Accelerate $7,000, Scale $10,000, Command $12,000 and Total Market $15,000 a month. Contracts of 6 or 12 months lock in discounted rates.

5. Grow and Convert, Best for Leads Traced to the Article That Earned Them

Best for: Companies that want each article judged by the leads and sales it brings in.

Search services: Grow and Convert, written Grow & Convert in its logo, is a content, SEO and GEO agency. It’s fully remote across the US and Europe, with no street address published. Each client gets a strategist, a writer, an analytics expert and a technical SEO.

Reporting claim: It says it attributes “leads and sales to individual pages and articles through last and first touch attribution” and treats that as its top metric. It also helps set up GA4, HubSpot and dashboards to see which pages drive traffic and pipeline.

Case evidence: Named client Toro TMS, trucking software for bulk haulers, averages “roughly 10 inbound demos per month from content” over the trailing 12 months. That counts demo requests.

In its favor:

• Writing from interviews. It describes its content as “ultra-high quality, interview-based content” built from interviews with your team.

Against it:

• A $10,000 floor. That’s the highest published starting price in the content-led group.
• No published term. Its service page states the price but no contract length, so ask before you sign.

Fees and term: Pricing starts at $10,000 per month, a flat rate covering interviews, writing, publishing, link building, analytics and reporting. It publishes no contract term.

6. Frontal, Best for SEO Articles Built From Founder and Team Interviews

Best for: B2B tech companies past product-market fit with a real sales team, whose founders and staff already know the answers buyers search for.

Search services: Frontal’s content engineering service interviews your founders and team, then writes, designs and publishes their LinkedIn posts and articles. For search, that means SEO and GEO articles, comparison and use-case pages, and FAQ pages that answer the questions your buyers ask.

AI handles research and first drafts, then Frontal’s writers edit the drafts and check them against your interviews. Your team approves each piece before it goes live. Most clients start with one service.

Reporting claim: Its service page says Frontal reviews “engagement from people at your target accounts, where the articles rank in search, and the inbound conversations that mention a post or article.” It adds one counting rule: “We count pipeline only where your CRM records the source.”

Case evidence: No search case is published yet; Frontal’s case studies cover outbound, ads, ABM and RevOps work. On a call, ask for the publishing plan and see how an interview turns into an article your team approves.

In its favor:

• Your people’s own words. Articles come from interviews with your founders and team and are published under their names.
• Useful to sales. Your sales team gets articles it can send to prospects.

Against it:

• Articles and pages only. Its listed search work doesn’t include migrations or crawl fixes, which the technical agencies here cover.
• Your team’s time. The articles depend on interviews and approvals, though Frontal handles the research, writing, design and publishing.

Fees and term: Frontal posts no fees for content engineering, so you settle the scope and the price with its team on a call. If buyers keep asking questions your site can’t answer yet, book a call and bring that list.

Enterprise Technical SEO Agencies

Technical SEO agencies earn their fee on big, complicated sites: migrations, crawl and indexation problems, international setups and JavaScript rendering. WebFX and Victorious say they report against pipeline, while LOCOMOTIVE’s SEO reporting names conversions and SALT.agency names site metrics. Firms that now lead with AI-search visibility are compared among the AI SEO agencies instead.

7. WebFX, Best for Enterprise SEO Reported Against Pipeline and Revenue

Best for: Mid-market and enterprise B2B companies that want SEO reported against CRM pipeline.

Search services: WebFX, headquartered in Harrisburg, Pennsylvania, sells enterprise SEO with a full technical audit, implementation of approved fixes, schema reviews and 80 to 150 optimized pages by tier. Its case grid leans B2B and includes manufacturing and software clients.

Reporting claim: Its enterprise page says its RevenueCloudFX platform “connects SEO performance to pipeline and revenue in real time.” The homepage says the platform plugs into your existing CRM at onboarding: “All we need from you is access.”

Case evidence: Named client CH Reed, a B2B manufacturer, saw a 30% increase in organic goal completions year over year. That counts conversions, not pipeline.

In its favor:

• Implementation included. Enterprise plans carry out the technical updates you approve.
• Two priced tables. Standard and enterprise SEO both carry monthly prices.

Against it:

• Colliding tier names. Silver is $2,900 a month on one table and $12,550 on the other.
• Connection is up to you. Its homepage ties its lead-growth claim to “clients who connect their data”, so ask how many B2B clients do.

Fees and term: The standard table runs from Silver at $2,900 to Diamond at $9,200 a month, on a 6-month commitment. The enterprise table lists Silver at $12,550, Gold at $16,750 and Platinum at $23,750 a month, with no term stated.

8. Victorious, Best for Large Sites That Want a Budget Range Up Front

Best for: B2B companies with big sites in manufacturing, IT or fintech that want a typical budget before the first call.

Search services: Victorious, based in San Francisco, sells technical SEO, GA4 setup, international audits, redirect mapping and migrations. Its enterprise program suits “sites with thousands of pages, high competition, or multiple locations.”

Reporting claim: Its enterprise page says it measures SEO against “pipeline contribution, share of search, conversion events, and visibility across both traditional and AI search platforms.” It names no CRM. Its B2B FAQ lists the monthly report as leading indicators, such as impressions and keyword movement.

Case evidence: Named client CSA Transportation, a less-than-truckload freight carrier, saw “A 13.6% increase in monthly organic leads”, or 147 more a month. That counts organic leads, with no window stated.

In its favor:

• Spend in the open. It publishes typical monthly spend for B2B and enterprise clients.
• Search only. Its company page claims 13 years of search-only focus.

Against it:

• Two reporting stories. One page promises pipeline measures, while the B2B report lists leading indicators.
• A long preferred term. B2B retainers prefer 12 months.

Fees and term: Victorious puts enterprise spend at $20,000 to $45,000 a month, its stated typical range. It says most B2B clients invest between $6,000 and $35,000 a month. B2B work runs as monthly retainers “with a preferred 12-month term.”

9. LOCOMOTIVE, Best for Keyword-Level Conversion Tracking on Large Sites

Best for: Mid-market and enterprise B2B firms with large or international sites, such as manufacturers and fintech firms.

Search services: LOCOMOTIVE sells technical, enterprise, international, ecommerce and B2B SEO, including audits and migrations. Every client gets a project manager, an SEO analyst and “an experienced technical director.” It’s based in the Raleigh, North Carolina area, with an Apex address on its privacy policy and a European office in Galway.

Reporting claim: Its keyword tool “connects data from Google Search Console and GA4 to show you which keywords are actually driving conversions.” A separate line about MQLs, SQLs, deal velocity and closed revenue covers the agency’s programs as a whole and doesn’t mention SEO.

Case evidence: Named client Robots.com, an industrial robots catalog, grew organic leads 21% year over year. That counts organic leads, and the page gives no dates.

In its favor:

• A technical lead on every account. Each team includes a technical director from day one.
• International depth. Hreflang and international SEO are listed services.

Against it:

• Reporting ends at conversions. Its SEO-specific reporting names conversions from Search Console and GA4.
• Terms unpublished. No price, minimum term or notice period appears on its pages.

Fees and term: No published rate. It offers one-time SEO projects, such as audits and migrations, as well as ongoing support.

10. SALT.agency, Best for Migrations and JavaScript-Heavy Sites

Best for: B2B companies with very large sites, heavy JavaScript or a site migration coming up.

Search services: SALT.agency has worked in SEO since 2014. It’s based in the UK, with offices in London and Leeds, plus a US office in Hingham, Massachusetts. Its technical work spans a “300-point+” audit framework, JavaScript rendering, server log analysis, headless SEO and Core Web Vitals.

Reporting claim: Its enterprise page promises reporting against “the KPIs that matter to your business” without naming one. The only metrics it names are site speed and Core Web Vitals, tracked against competitors, and no CRM or analytics tool appears.

Case evidence: Named client Jewson, a UK building-supplies merchant, grew ecommerce revenue from organic search 7% year over year. That counts ecommerce revenue, and the relationship began with a 2020 migration.

In its favor:

• Migrations as core work. It says it has performed “hundreds of SEO migrations.”
• Scale experience. It reports fixing indexability and crawl-budget problems on sites with millions of URLs.

Against it:

• Reporting left open. Its pages name no lead, pipeline or revenue metric it reports.
• UK-led. Two of its three offices are in the UK, so ask which team covers US hours.

Fees and term: No published rate, and no term appears on any page we checked.

What B2B SEO Agencies Cost

$1,500 a month is the lowest published starting price among these ten B2B SEO agencies, at Straight North. Six firms here give a price signal and four give none.

Agency	Published price	Unit and billing
Straight North	From $1,500; most clients $4,000 to $8,000	Per month
WebFX, standard table	Silver $2,900 up to Diamond $9,200, five tiers	Per month, 6-month commitment
RevenueZen	Foundation $3,000 up to Total Market $15,000, six tiers	Per month; 6- and 12-month discounts
Victorious	B2B $6,000 to $35,000; enterprise $20,000 to $45,000	Per month, typical client spend
Stratabeat	Start-Up from $8k; Scale $15k to $21k; Dominate from $22k	Per month
Grow and Convert	From $10,000	Per month, flat rate
WebFX, enterprise table	Silver $12,550, Gold $16,750, Platinum $23,750	Per month
First Page Sage, LOCOMOTIVE, SALT.agency, Frontal	No published rate	None

Victorious’s figures are typical client spend, not a rate card, and WebFX’s two Silver tiers sit $9,650 apart. A lower retainer also buys less: RevenueZen’s Foundation tier includes 4 articles a month and no link building.

An SEO retainer pays off over months, so teams that need meetings this quarter can run outbound lead generation alongside it.

How We Chose These B2B SEO Companies

We started from seven roundups ranking for this search, five of them published by an agency that ranked itself first. We wrote this one, with our own firm in it. On November 4, 2026, we kept the firms that passed four checks:

• It sells SEO to B2B buyers as its main or co-equal service.
• Its pages say something checkable about what it reports for organic search.
• It publishes a case figure, and its page says what that figure measures.
• Its price is published, or we searched its site and found none.

We checked logos, newsrooms and filings for new owners, and cut firms that label their case figures illustrative or sell only to SaaS. Firms that sell search as one channel among many, like the GTM agencies we reviewed, are out too. Frontal is the one exception, included because we publish this list. Search is one part of its content engineering service, beside LinkedIn and X posts for your founders and team, so it sits last in its group.

We read what each firm says, not its client reports, so ask for a sample.

Questions to Send Your Shortlist

Send these to every agency on your shortlist before a second call:

• Which number sits at the top of the monthly report?
• Which tool produces that number, and is it GA4, a call tracker or our CRM?
• How do you count a buyer who read an article in March and asked for a demo in June?
• Can we see a redacted monthly report from a current B2B client?
• What does your case figure count, over what window, and is the client named?
• What do we keep if we leave, including content, analytics setup and dashboards?

A firm that names a tool and a window has thought about its reporting. If your CRM can’t record where an opportunity started, no agency can report it, and fixing that is work for CRM consulting services.

Ask to See the Setup on a Live Client Account

To choose among the best B2B SEO agencies here, decide what your monthly report has to show. If your sales team works in Salesforce or HubSpot and wants organic pipeline there, call Stratabeat, RevenueZen or WebFX. If leads are enough and the budget is tight, Straight North’s published floor is the lowest of the ten. For a migration, SALT.agency and LOCOMOTIVE both list that work.

Whatever group you pick, ask each firm to show its setup working on a live client account. If your buyers sit in a short list of large accounts, ABM agencies can work that list while search builds.

Our content engineering team at Frontal builds search articles from your founders’ and team’s interviews.

Book a call

Frequently Asked Questions

Who are the best B2B SEO agencies in 2026?

For lead-gen SEO, try Stratabeat, Straight North or First Page Sage. For content-led programs, RevenueZen, Grow and Convert and Frontal, which is our own firm. For large-site technical work, WebFX, Victorious, LOCOMOTIVE and SALT.agency. If pipeline reporting in your CRM matters most, start with Stratabeat, RevenueZen or WebFX.

How should a B2B SEO agency report results?

Leads and opportunities by source, counted in your CRM, belong at the top of the report, with rankings and traffic below as early signals. First Page Sage puts your chosen outcome first, and RevenueZen tracks opportunities and closed deals in CRM dashboards. Ask which tool produces each number.

How much does a B2B SEO agency cost?

The lowest published starting price in this list is $1,500 a month, at Straight North. Grow and Convert starts at $10,000 a month and WebFX’s enterprise tiers at $12,550 a month. Victorious says its B2B clients typically spend $6,000 to $35,000 a month, while First Page Sage, LOCOMOTIVE, SALT.agency and Frontal publish no rate.

Do B2B SEO agencies require long contracts?

First Page Sage runs month to month, and Grow and Convert publishes no term, so ask. RevenueZen offers month-to-month pricing, though its MSA has no clause to end it at will, so ask how the services exhibit is worded. Stratabeat asks for six months, WebFX’s standard packages carry a 6-month commitment, and Victorious prefers 12 months for B2B work.

How long does B2B SEO take to show results?

Stratabeat puts the wait at about six months and wants that long before you judge it. First Page Sage starts full content production in month two. If you need pipeline sooner, LinkedIn ads can run in the meantime.

Does Frontal do SEO, and what does it publish about results?

Yes. Its content engineering service writes, designs and publishes search articles, comparison and use-case pages and FAQ pages based on interviews with your own people, and your sales team can send them to prospects. Frontal has no published search case study yet. It reviews rankings, account engagement and inbound conversations, and counts pipeline only when your CRM shows where it came from.