They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.
$7.83M qualified pipeline in 10 months
Read the AirOps case study
B2B advertising agency for tech companies
B2B ads measured in pipeline, not clicks
Frontal is a B2B advertising agency for tech companies past product-market fit. We plan, create and run your LinkedIn and Google ads, send CRM conversions back to the platforms and shift budget to the campaigns that bring in pipeline.
Illustrative workflow
Worked with 300+ companies
I wanted the outcome of a BDR team, but more efficient and effective.
$300K+ pipeline in 9 months
Read the Teikametrics case study
The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.
20 opportunities in the first 20 days
Read the Playbook case study
Who it is for
Your ads bring in form fills, and sales says they aren’t real leads
For B2B tech companies from Series A onward with a sales team that spend on paid ads, or plan to, and want a B2B advertising company that shows that spend as pipeline.
Poor-fit leads
Your sales team wastes calls on people who were never going to buy.
One offer for everyone
Every ad asks for a demo, so buyers who are still researching have nothing to say yes to.
Spend you can’t trace
LinkedIn and Google report their own conversions, your CRM shows the deals, and the two never match up.
What you get
One paid program across LinkedIn and Google
As your B2B paid ads agency, we run the ads in your own accounts and work with your sales team on which accounts to follow up with.
The right channels
We start with the platform that fits your buyers: usually LinkedIn, with Google Ads for buyers already searching for what you sell.
Ads and landing pages
We write and design the ads, including video, carousel and thought-leadership ads, and build the landing pages for search campaigns.
Budget that follows pipeline
CRM conversions go back to the ad platforms, and budget moves toward the campaigns that bring in pipeline.
How it works
How our B2B advertising services work
Audit and tracking
We review your ad accounts, audiences and CRM tracking, then set up conversions and reporting in your tools.
Channels and offers
We agree with you where to advertise, who to reach and what to offer buyers at each stage.
Launch and test
We launch the first campaigns and creative tests and report the pipeline they bring in.
Shift the budget
We move budget toward the campaigns that bring in pipeline and plan the next tests with you.
$7.83M Qualified pipeline from ads and outbound together, in 10 months
$1.52M Closed-won revenue from the same program
$7.83M qualified pipeline in 10 months for AirOps, from ads and outbound together
AirOps’ pipeline had been flat for close to a year. We ran thought-leader ads on LinkedIn to its target accounts, retargeted accounts by buying stage and coordinated the ads with outbound to the same account list, all tracked in HubSpot. In 10 months the program generated $7.83M in qualified pipeline and $1.52M closed-won, with no new SDRs.
- What changed
- Ads and outbound worked from one account list, and sales could see each account’s engagement in HubSpot.
- What we handled
- Target account tiers, LinkedIn thought-leader ads, stage-based retargeting, engagement tracking and pipeline reporting.
Tools
The tools we work in
We start with the tools you have and suggest a change only when it fixes a real problem.
- Google Ads
- HubSpot
- Salesforce
- Clay
Frontal is a Google Partner and LinkedIn Ads Certified.
How to start
Start with a three-month engagement
We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.
First week
Kickoff and access
We hold the kickoff call, get access to your LinkedIn and Google Ads accounts and your CRM, and agree with you which buyers to reach first.
What you do One kickoff call, and access to your ad accounts and CRM.
First month
Audit and setup
We review your ad accounts, audiences and CRM tracking, then set up conversions and reporting in your tools.
What you do Agree with us where to advertise and what counts as a qualified opportunity.
First three months
Launch and improve
In month two we launch the first campaigns and creative tests and report the pipeline they bring in. In month three we move budget toward the campaigns that bring in pipeline and plan the next tests with you.
What you do Approve the audiences and ads before they go live.
Ongoing
Talk with an operator
Bring your current setup, and we’ll walk you through how the first three months would look for your team.
What buyers ask
What does a B2B advertising agency do?
A B2B advertising agency plans, creates and runs ads aimed at business buyers, usually on LinkedIn and Google. We also send CRM conversions back to the platforms and report ad spend, opportunities and attributed pipeline from your CRM, so the budget follows what turns into sales conversations.
How is a B2B ad agency different from a consumer one?
A B2B ad agency sells to companies, where several people take part in each purchase and the sales cycle runs for months. So it targets accounts and roles rather than broad audiences, offers something useful to buyers who are still researching, and judges the ads on pipeline in your CRM rather than on clicks.
Which channels does a B2B digital advertising agency start with?
We look at where your buyers are, how long your sales cycle runs and what you can spend, then start with the platform that fits: usually LinkedIn, with Google Ads for buyers already searching for what you sell.
Do you handle creative and landing pages?
Yes. We write and design the ads, including video, carousel and thought-leadership ads from your founder and team, and build the landing pages for search campaigns.
How much should we spend on B2B ads?
We set the budget with you before launch, based on the channels and how many accounts you want to reach. Ad spend is separate from our fee.
Will you work with our sales team?
Yes. We ask which accounts and contacts were a good fit, then adjust targeting and messaging based on your team’s feedback.
Let’s grow your pipeline together
Bring your current campaigns and numbers, and we’ll tell you what we’d test next.