11 Best Paid Search Agencies for B2B Companies in 2026

Key Takeaways

• A B2B search account bids toward whatever you tell Google counts as a win, so ask every agency whether that win is a form fill or a qualified opportunity from your CRM.
• Frontal sits first because it’s our team, and it runs search alongside LinkedIn ads and CRM reporting. Of the other ten, eight publish a result counted in pipeline or revenue, and two publish an earlier measure.
• Five of the 11 publish monthly fees on their own sites, and managed campaigns start anywhere from $3,000 at GrowthSpree to £7,500 at Gripped.
• Search only reaches people already looking, so check your keyword volume before you hire anyone. In a small niche, no agency can buy searches that don’t exist.

Many B2B teams come to a paid search agency with the same complaint: the campaigns are live, the dashboard shows conversions, and sales won’t touch the leads. The usual story is search ads that bring in leads nobody wanted to pay for, or a budget that ends with little to show and the campaigns paused.

That complaint often traces back to one setting. Google’s bidding works toward whatever your account reports as a conversion, so an account that reports form fills buys more form fills. A good B2B agency changes that signal early by sending qualified opportunities from your CRM back to Google.

This list of the best paid search agencies is for B2B companies, mainly those with a sales team, and it compares each agency on two questions: what does its published result count, and what does it charge? We put Frontal first because it’s our own team, and its entry says plainly where search sits in our work.

What Does a Paid Search Agency Do?

A paid search agency plans and runs the ads that appear beside Google and Microsoft search results, then manages the keywords, bids, landing pages and tracking behind them. You pay per click, so most of the craft lies in deciding which searches are worth paying for.

You’ll see three names for nearly the same service. Paid search means ads on a search engine. PPC, or pay-per-click, names the pricing model and can also cover paid social and display, so the top PPC agencies often run LinkedIn as well. SEM, or search engine marketing, sometimes includes SEO, so ask what a firm means when it appears on a list of the best SEM agencies.

B2B changes the job because the sale doesn’t happen on the page. A click leads to a form, the form leads to a sales conversation, and the deal closes months later. Google never hears about that outcome unless someone sends it, which is often RevOps work as much as ad work.

What Your Search Account Tells Google to Count

Every bidding decision in a search account rests on the action you’ve marked as a conversion. The funnel runs from search click to form fill to qualified opportunity to closed deal, and you choose which of those steps Google hears about.

Send form fills and each form counts the same, whether it came from a target buyer, a student or a competitor, so Google bids toward more people who fill in forms.

Send qualified opportunities instead, and your CRM tells Google which clicks became real deals, often with a dollar value attached. Holini’s work for Veriff is the clearest example on this list: it pushed opportunity stage, deal size and customer status into Google Ads, then set bids on pipeline value.

Low-volume accounts may not have enough opportunities for that signal to work on day one, so an agency might start on a step such as a sales-accepted lead and move down as deals build. All of this depends on what your CRM records, so if stages are used inconsistently, CRM implementation work may need to come before any agency.

The Best Paid Search Agencies in 2026

Read the second column first and cross out anything that isn’t you, then use the last column to see what each agency counts, because a cheaper click and a closed deal are very different claims.

Agency	Best if	Pricing (from)	Published result (what it counts)
Frontal	Search runs beside LinkedIn and your CRM	Not published	$3.6M qualified pipeline attributed to ads by HockeyStack in 10 months, AirOps (part of a $7.83M combined program; all ads, not search alone)
Holini	You have enough opportunities to bid on pipeline value	Quoted; $10,000+ project (Clutch)	Pipeline value tripled in three months, Veriff (search, Discovery, Video)
Directive	Finance wants a model before budget moves	Not published	50% more pipeline year over year, Skillable (LinkedIn and Google)
GrowthSpree	Your high-spend account needs its tracking rebuilt	$3,000/month	ROAS 0.7 to 2.5, PriceLabs
Obility	Spend is climbing and you want a printed price	$6,500/month	Average opportunity size up 69%, Marketo (Google, LinkedIn, Facebook)
Compound Growth Marketing	Search shares a budget with social	$10,000+ project (Clutch)	Monthly pipeline up 740%, Spot.ai (Google and social)
Powered by Search	You want a price per channel	$5,000/month billed quarterly	Paid media revenue up 278%, iWave (names LinkedIn, not search)
Camel Digital	Trials matter more than sales calls	$3,889/month	$230K ACV added to pipeline, Tisane AI
Gripped	You sell mainly in the UK or Europe	£7,500/month	Closed-won search revenue up 594%, Eficode (page title only, no base)
Upraw Media	A SaaS product is entering a new market	$5,000+ project (Clutch)	Cost per MQL down 80%, Xentral (search and LinkedIn)
HawkSEM	Your budget is smaller and your sales process simple	$1,000+ project (Clutch)	Conversions up 128%, Peer Software

Anything marked Clutch was on that agency’s Clutch profile in October 2026, and we read everything else on the agency’s own site. Entries 2 to 9 publish a result counted in pipeline or revenue and aren’t ranked against each other, while 10 and 11 publish an earlier measure, so ask those two what happened further down the funnel.

1. Frontal

Best for: Search inside a multi-channel program

Overview: Frontal is the go-to-market partner for B2B tech companies past product-market fit, and search is one part of its paid media service. You can start with paid media alone, without the outbound, content or RevOps work. The team runs Google Ads for buyers already searching for what you sell, builds the landing pages for those campaigns and sends CRM conversions back to the platforms.

The result it publishes comes from AirOps. Over 10 months, HockeyStack attributed $3.6M in qualified pipeline to ads, on $233.8K of ad spend. That sat inside a combined program of ads and outbound that produced $7.83M in qualified pipeline and $1.52M closed-won (AirOps case study). The ads work was LinkedIn thought-leadership ads, retargeting by account stage and attribution, so it isn’t a search-only result.

That split reflects how Frontal usually starts an account: on LinkedIn, with Google Ads added for buyers already searching. If Google Ads alone is the job, some of the specialists below are a closer match.

Core services:

• Google Ads search campaigns and keywords for buyers already looking.
• Landing pages built for those search campaigns.
• CRM conversions sent back to the platforms from HubSpot or Salesforce, so budget follows pipeline.
• LinkedIn ads, retargeting and creative testing alongside search.
• Pipeline and revenue reporting by campaign, taken from your CRM.
• Takeovers of running campaigns, fixing the biggest problems first.

Industries served: Legal tech, SaaS, fintech, proptech, healthtech

Pricing: There’s no rate card. You start on a three-month engagement, you get the price on the intro call once the scope and your current tools are clear, and ad spend sits outside the fee.

Pros: Search and LinkedIn run by one team, pipeline reported from your CRM, ad accounts that stay yours, landing pages built by the same team, a Google Partner

Cons: No published search-only result yet, usually starts on LinkedIn rather than search

Notable clients or projects: AirOps, both the 10-month ads and outbound program above and a separate 90-day account-based campaign on LinkedIn Ads (AirOps ABM case study).

Engagement model: Month one reviews your ad accounts, audiences and CRM tracking and sets up conversions, month two launches the first campaigns, and month three shifts budget toward what brings in pipeline. You agree ongoing terms before work starts.

How to start working with them:

1. Start with an intro call, booked on Frontal’s site.
2. Bring your running campaigns and their numbers.
3. Agree what counts as a qualified opportunity and how campaigns get credit for it.
4. Give the team access to your ad accounts and CRM for the month-one review.
5. Sign off the audiences and ads before launch.

Why it’s a good paid search agency: The weak point in a B2B search account is the step between the click and the CRM, and that’s where Frontal’s reporting sits. You see spend, opportunities and attributed pipeline from your own CRM, and the team says which numbers to trust where the data has gaps.

Final verdict: Choose Frontal if search is one channel in a pipeline program and you want it run with LinkedIn and your CRM by one team. Companies before product-market fit, or without a sales team to work the pipeline, should look elsewhere, and no meeting count is promised.

2. Holini

Overview: Holini is a PPC and analytics agency for B2B companies, listed on Clutch in Tallinn, Estonia, with a team it describes as senior-only. It says it suits companies investing $10,000 or more a month in PPC that have an in-house marketing lead.

Core services:

• Paid search on Google Ads and Microsoft Advertising.
• CRM pipeline data connected to the ad platforms for a full-funnel dashboard.
• Analytics audits and measurement setup.

Industries served: Cybersecurity, fintech, HR tech

Pricing: Its fee “typically aligns with” your monthly paid search budget and starts with a four-month engagement, though no figure is published. Clutch lists a $10,000+ project minimum and $100 to $149 an hour.

Pros: Paid search and analytics in one team, value-based bidding experience, an initial term rather than a long lock-in

Cons: No published fee, a fit only at or near $10,000 a month in PPC

Notable clients or work: Veriff, DeskTime, Zebra BI. It reports Veriff’s opportunity pipeline value tripling within three months of the rebuild.

Why it’s a good paid search agency: Enough opportunities in your CRM give Google a real signal, and Holini’s work is about setting bids on what they’re worth.

Final verdict: The clearest published example here of bidding on pipeline rather than leads.

3. Directive

Overview: Directive markets itself as “the B2B PPC agency for SaaS, technology, and industrial brands,” and PPC sits inside a larger firm with separate Commerce and Communications divisions.

Core services:

• Google Search campaigns split into branded, non-branded, competitor and category groups.
• Microsoft Advertising run alongside Google.
• Reporting on cost per opportunity, pipeline contribution and CAC.

Industries served: SaaS, technology, industrial

Pricing: Directive’s PPC pages show no rate, and its Clutch profile lists the minimum and hourly rate as undisclosed.

Pros: Search budget set from deal economics, works across software and industrial brands, a long list of Clutch reviews to read

Cons: No published price, PPC at only 10% of its Clutch service mix, a Skillable result it credits to LinkedIn

Notable clients or work: Skillable. Directive paused Performance Max until offline conversion tracking was in place, narrowed Google to branded terms and five non-branded themes, and rebuilt LinkedIn around target accounts. It reports 50% year-over-year pipeline growth and credits the LinkedIn work.

Where it fits: A finance team that wants a model of what each search category should return before more budget moves.

Final verdict: A strong pick when you want a larger team and can live without a published price.

4. GrowthSpree

Overview: GrowthSpree is an agency for B2B SaaS and other B2B companies, headquartered in New Hyde Park, New York, with a delivery office in Noida, India. Google named it as the agency in a Google Ads case study on PriceLabs, which gives you a source outside the agency for that work.

Core services:

• Google Ads rebuilds moved onto CRM-verified conversion values.
• AI Max for Search rollouts into new language markets.
• Click-to-CRM tracking setup, included in the fee.

Industries served: B2B SaaS and other B2B companies

Pricing: Its pricing guide states one flat $3,000 monthly fee, no percentage of spend and no long contract. Clutch lists a $1,000+ project minimum and $50 to $99 an hour.

Pros: The lowest published fee for managed campaigns here, no lock-in, a Google case study naming it

Cons: One engagement spans Google, LinkedIn, Meta, ABM and RevOps, so ask what the flat fee covers, who runs your account and how many others they carry

Notable clients or work: PriceLabs, Goodera, Rocketlane. On PriceLabs it reports finding conversions inflated about 5x, then taking ROAS from 0.7 to 2.5 in nine months while spend doubled to $180,000 a month, by its own account data rather than Google’s.

Why buyers shortlist it: With large Google Ads spend and suspect tracking, you’d rather not pay a percentage fee to whoever cuts the waste.

Final verdict: Worth a call when the account needs its signals rebuilt and a low flat fee matters.

5. Obility

Overview: Obility is a digital marketing agency for B2B tech and SaaS. The first of its stated tenets is “Don’t Trust Google (or any Platform).”

Core services:

• Paid search and display, with standalone plans available.
• Paid social on LinkedIn and Meta.
• Opportunity tracking back to the campaign on each platform.

Industries served: SaaS, cybersecurity and IT, martech and sales tech

Pricing: Ascent runs from $6,500 a month as a flat fee on up to $50,000 in monthly spend, and Summit from $10,900 on up to $100,000. Guide, its part-time guidance plan, starts at $2,850 for at least 15 hours a month.

Pros: Flat fees printed by spend band, B2B tech only

Cons: Its headline results mix channels, PPC at 25% of its Clutch service mix

Notable clients or work: Marketo, Equinix. For Marketo it paused campaigns that drove leads but not opportunities, and reports average opportunity size up 69% within a year across Facebook, LinkedIn and Google Ads.

Why it earns a place here: You can budget for an agency before the first call, which helps when spend is about to climb.

Final verdict: The clearest published price sheet here for teams planning to scale spend.

6. Compound Growth Marketing

Overview: Compound Growth Marketing (CGM) is a B2B demand generation firm built by former operators, listed on Clutch in Massachusetts. Paid search on Google and Bing is one line in a paid media service that plans from your historical CRM data.

Core services:

• Google Ads restructures that move budget from low-intent to bottom-of-funnel placements.
• Attribution from ad spend through SQLs to pipeline.
• Paid social with vertical-specific creative and audiences.

Industries served: SaaS, cybersecurity, enterprise technology

Pricing: CGM publishes no prices on its site. Clutch lists a $10,000+ project minimum and an undisclosed hourly rate.

Pros: Plans spend from CRM history, search and social in one program, reports built for executives

Cons: Search is one part of a wider demand program, its Spot.ai result combines Google with paid social

Notable clients or work: Spot.ai and an unnamed enterprise cybersecurity company. It reports Spot.ai’s monthly pipeline from paid acquisition up 740% on a 176% rise in ad spend.

Its real strength: Search can’t carry your growth target alone, and you want one team deciding how much goes to Google and how much to LinkedIn.

Final verdict: A good fit for demand teams that see search as one budget line among several.

7. Powered by Search

Overview: Powered by Search is a Toronto firm that has worked with B2B software and technology companies since 2009, and it prices paid media, organic demand and RevOps separately on its site. Its Loopio work took a Google Search account further up the funnel and added Bing.

Core services:

• Single-channel paid management with a dedicated strategist.
• Two to three channels with CRO and creative testing.
• Pipeline dashboards, tied to closed-won on its larger plans.

Industries served: B2B software across finance, legal, healthcare and logistics

Pricing: One paid channel runs from $6,000 a month, or $5,000 billed quarterly, and two to three channels from $14,400, or $12,000 billed quarterly. Clutch lists $200 to $300 an hour.

Pros: Published per-channel prices, a long B2B software record, closed-won reporting on larger plans

Cons: The highest Clutch hourly band listed here, PPC at 30% of its Clutch service mix, an iWave result that names LinkedIn, not search

Notable clients or work: iWave, Loopio. iWave’s case study reports 278% year-over-year growth in paid media revenue after leaving an agency whose reporting it wasn’t happy with. LinkedIn is the only channel it names, so ask for search figures.

What it does best: Your last agency sent reports nobody could connect to revenue, and you want a price you can quote to your CFO today.

Final verdict: A solid shortlist name for B2B software teams that want to see the price before the call.

8. Camel Digital

Overview: Camel Digital is a PPC agency for product-led SaaS only, listed on Clutch in Riga, Latvia, with 2 to 9 employees. It reports on trials, activations, paid conversions and CAC.

Core services:

• Paid search keyword and account structure for trial-led SaaS.
• Landing page guidance.
• Google, LinkedIn or Meta on larger plans.

Industries served: Product-led SaaS (SaaS companies only)

Pricing: Starter runs from $3,889 a month on up to $20,000 in managed spend, and Growth from $4,889 on $20,000 to $50,000. It charges a fixed fee plus a percentage of spend on budgets above $5,000 a month.

Pros: 100% PPC on its Clutch profile, published prices, a narrow SaaS focus

Cons: A weak fit if a sales team closes your deals, a small team, a percentage fee on top of the base

Notable clients or work: Tisane AI, Visme. For Tisane AI it removed low-quality placements and spam sign-ups, moved to searches such as “content moderation api,” and reports $230K ACV added to pipeline and acquisition cost down 78%.

Why buyers shortlist it: Most of your revenue starts with a free trial, and your search traffic isn’t turning into real product users.

Final verdict: The specialist pick for PLG SaaS, and the wrong call for enterprise sales cycles.

9. Gripped

Overview: Gripped is a London agency that works with SaaS, AI and tech companies once they’re scaling past £2m ARR. It manages Google and Bing campaigns for pipeline and shifts budget toward what closes, alongside paid social, SEO and GEO.

Core services:

• Google and Bing campaigns tracked through to revenue.
• LinkedIn account-based programs paired with search.
• Ad copy and content positioned around business outcomes.

Industries served: SaaS, AI, tech services

Pricing: Its Performance plan starts at £7,500 a month for one or two channels, and Advisory or Execution at £3,500 plus project fees. Clutch lists a $5,000+ project minimum and $100 to $149 an hour.

Pros: Published prices, a result counted in closed-won revenue, Google and Bing both covered

Cons: Priced in pounds, PPC at 10% of its Clutch service mix, an Eficode figure found only in the page title

Notable clients or work: Eficode, Crownpeak. Gripped rebuilt Eficode’s campaigns around four service lines, and the page title claims a 594% rise in closed-won paid search revenue while the case study itself prints no figures, so ask for the base number and period.

Where it fits: You sell into the UK or Europe, and you want someone reporting closed revenue from search.

Final verdict: A natural first call for European B2B tech teams with budget at its level.

10. Upraw Media

Overview: Upraw Media is a paid media agency for B2B SaaS, small by design, with Clutch listing 2 to 9 employees and a team spread across Lisbon, Amsterdam, Dubai and Marseille.

Core services:

• Paid search and social built from interviews with your sales and product teams.
• Landing pages and conversion copywriting.
• Online and offline conversion signals audited between ad accounts and CRM.

Industries served: B2B SaaS only

Pricing: Upraw publishes no price on its site. Clutch lists a $5,000+ project minimum and $150 to $199 an hour.

Pros: PPC at 80% of its Clutch service mix, a stated focus on fewer clients, landing pages in the same team

Cons: Limited capacity at this size, SaaS only, no published price

Notable clients or work: Xentral, Landbot. Xentral’s case study reports cost per MQL down 80%, PPC conversion rate doubled and a 17% higher MQL-to-SQL rate as it expanded into the UK and US, so ask how many of those SQLs became opportunities.

What it is genuinely good at: A SaaS product going into a new market, with the research and landing pages needed alongside the ads.

Final verdict: A strong small-team option for SaaS entering English-speaking markets.

11. HawkSEM

Overview: HawkSEM calls itself “the SEM agency,” and Clutch lists it in Los Angeles. It works with B2C and B2B brands, including ecommerce, and reports through ConversionIQ, its own system connecting Google Ads, Google Analytics and HubSpot.

Core services:

• PPC management on Google and other platforms.
• Reporting that follows prospects across channels through ConversionIQ.
• SaaS programs aimed at MQLs and SQLs.

Industries served: SaaS, ecommerce, lead generation

Pricing: HawkSEM lists no rate on its site. Clutch shows a $1,000+ project minimum and $100 to $149 an hour.

Pros: 39 Clutch reviews to check, a low entry point, SEM in its name, PPC at 50% of its Clutch service mix

Cons: Not B2B-only, its Peer Software result counts conversions rather than pipeline

Notable clients or work: Peer Software. It reports conversions up 128% for this enterprise SaaS firm, with cost per conversion down more than 46%.

Why it made this list: Your budget is smaller, your sales process is simple, and you want a search-first agency.

Final verdict: One of the best SEM agencies to try first at a smaller budget, if you press it on lead quality.

How We Chose These Paid Search Agencies

We began with the top paid search agencies and B2B PPC lists ranking in Google now, then opened each candidate’s own website. Four checks decided who stayed:

• The firm sells paid search as a named service to B2B companies.
• It names a client and prints a figure, so you can see what it counts.
• It still operates under its own name.
• Any price we quote was read on its own site or its Clutch profile.

The name check removed Metric Theory, which still appears on B2B PPC lists while its own site now reads “Monks, formerly Metric Theory.” Consumer-led and ecommerce-first search shops were left out too, because this list is for B2B deals, and Camel Digital is the one entry built for deals that start with a trial rather than a sales call.

Every result in the table is the agency’s own claim, ours included, so treat each one as a question for your first call.

What to Look for in a B2B Paid Search Agency

Start with what the agency asks you. On a thread about vetting agencies on Reddit, one practitioner’s test was to ask what a firm would keep from your account before it gets a login, because “probably a full rebuild” often means it’s selling a project. It’s one person’s rule of thumb.

Our team would also take these questions into a first call:

• Ask which action each campaign bids toward today, and what the agency would change it to in the first month.
• Ask how a rejected lead gets back to Google, because bidding can’t steer away from junk it never hears about.
• Ask how often the team reads the search terms report and who adds the negatives.
• Ask to see one client’s search spend next to the pipeline it sourced, from their CRM.
• Ask whether the fee rises with spend, and what the agency earns if it cuts wasted budget.
• Confirm the ad accounts stay in your name, with the history, if you part ways.

The search terms report matters because it’s where irrelevant clicks show up by name. Our team runs that review with Claude Code skills for ads, one of which flags queries that trigger ads without converting, and any good agency should have its own routine for the same job.

How Much Do Paid Search Agencies Cost?

Five agencies here publish monthly fees, with managed campaigns starting from $3,000 at GrowthSpree up to £7,500 at Gripped, and ad spend on top.

Fee model	Who publishes it	What to check
Flat monthly fee	GrowthSpree from $3,000; Obility from $6,500 on up to $50,000 in spend	What happens when spend passes the band
Base fee plus a share of spend	Camel Digital from $3,889, with a percentage above $5,000 in spend	Whether your fee rises when spend does
Priced per channel	Powered by Search from $5,000 billed quarterly; Gripped from £7,500 for one or two channels	What a second channel adds
Quoted against budget	Holini, at $10,000 or more a month in PPC	The fee as a share of your spend
No published price	Frontal, Directive, Compound Growth Marketing, Upraw Media, HawkSEM	Ask for a range on the first call

A flat fee and a percentage fee reward different behavior. Obility’s $6,500 on a full $50,000 budget works out to 13% of spend, and it stays $6,500 if the agency cuts $10,000 of waste, while a percentage model pays the agency less for the same cut.

As a check, HawkSEM’s own blog puts typical PPC management at $1,500 to $10,000 a month as a flat fee, or 10% to 20% of budget.

The price of a click is the part neither of you sets. In its 2024 ruling, a federal court found Google holds 88% of search text ad spending and has charged above-competitive prices, and it described Google raising prices in small steps so advertisers would read them as ordinary auction noise.

One internal document it cites called a 10% rise in cost per click “safe” for that reason. Judge any agency on what it does when clicks cost more with no change on your side.

If you’d otherwise pay separate vendors for search, LinkedIn and CRM work, add those fees together before comparing, which is the honest case for a single GTM agency.

When Paid Search Won’t Fix Your Pipeline

Search can only reach people who are already looking. LinkedIn’s B2B Institute, drawing on work with the Ehrenberg-Bass Institute, puts about 95% of potential buyers out of the market at any given moment, and LinkedIn sells the ads that reach them, so weigh that framing accordingly.

Even discounted, the point stands: a search budget competes for the few who are in market this month.

That sets a real ceiling in small categories. On r/b2bmarketing, a marketer at a European B2B SaaS company selling to regulated firms described buying-intent keywords with 50 to 300 searches a month per market and three agency tests that produced only a handful of leads, and one reply called search better at capturing demand than creating it.

That’s one team’s story, but check your own volumes in Google’s Keyword Planner before you hire.

When volume is that thin, reach the named accounts directly instead. A short target list usually suits account-based marketing agencies better, because they start from the accounts rather than the keywords.

Run This Test Before You Book Any Agency

You can answer most of this article’s question in an afternoon, with no agency involved:

1. Open your Google Ads conversion settings and write down which actions count as primary.
2. Pull last quarter’s conversions and ask sales how many became qualified opportunities.
3. Export the search terms report and mark every query you’d never sell to.
4. Take those three findings to two or three agencies from this list, and ask what each would change first.

An agency that starts by asking for those numbers is worth a second call, and one that starts with a keyword plan probably isn’t. If your answers point to search running apart from LinkedIn and your CRM, that’s the work Frontal does. Book a call and bring what you found.

Frequently Asked Questions

How much does a paid search agency cost per month?

Starting fees for managed campaigns on this list begin at $3,000 a month at GrowthSpree and reach £7,500 at Gripped, with ad spend on top. Several agencies quote only after a call, so ask for a range early, and ask whether the fee moves when your spend does.

What do the top paid search agencies do differently for B2B?

They connect the ad account to the CRM and bid toward qualified opportunities rather than form fills. They also report spend next to pipeline and read the search terms report for the queries a sales team would reject.

What is the difference between the top PPC agencies and the top SEM agencies?

Mostly labeling. PPC names the pay-per-click model and can include paid social, while the top SEM agencies usually mean search ads and sometimes SEO as well. Ask which channels a firm would run for you.

How long does a paid search agency take to show results?

The first month usually goes on audits, tracking and setup, with campaigns live soon after. Holini starts with a four-month term and Frontal with three months, and pipeline takes at least one sales cycle to show, so agree when you’ll judge results before you sign.

Should a B2B company start with paid search or LinkedIn ads?

Start with search if buyers already look for what you sell and your keywords have real volume. Start with LinkedIn ads if your market is small or the category is new, since you can target by job title and company. Frontal usually starts accounts on LinkedIn and adds Google Ads for buyers already searching, so weigh that view knowing where our own work leans.