For B2B tech companies above $1M+ ARR

Lead Generation Services
That Fill Your Pipeline
With Qualified Buyers

We build and run your entire outbound motion. ICP research, data enrichment, sequencing and inbox management, delivering qualified meetings directly to your calendar.

See client results ↓
Built revenue systems for
1,500+
Qualified meetings booked for B2B tech teams globally
32.8%
Average reply rate across active lead generation campaigns
40d
Average days from launch to first qualified opportunity booked
275
B2B companies served
How It Works

Your Lead Generation Services, run for you,
live in days, not months

We handle targeting, data, copywriting and inbox management, so your team stays focused on closing the meetings we book.

01Step One

ICP Research & Data Build

We map your ideal buyers by company size, industry, job title, tech stack and intent signals. We then enrich a hyper-targeted prospect list using Clay, Apollo and proprietary data sources, verified emails and LinkedIn profiles only.

ClayApolloLinkedIn Sales Nav
02Step Two

Sequence Build & Copywriting

We write multi-step outbound sequences tailored to each persona segment, cold email, LinkedIn connection requests and follow-up messages. Every message is tested for deliverability before a single send.

InstantlySmartleadHubSpot Sequences
03Step Three

Launch, Manage & Book Meetings

Campaigns go live. We manage replies, handle objections, qualify prospects and book meetings directly into your team's calendar. Weekly performance reviews cover reply rates, meeting rates and pipeline created.

HubSpotSalesforceSlack
Why Frontal

Where we shine and helped
275 B2B companies with

Most lead generation companies run generic sequences and report on vanity metrics. Frontal is the sales lead generation services partner that builds your ICP from scratch, enriches data at a level competitors cannot match and operates your entire outbound motion as one layer of an integrated GTM Flywheel.

Speed-to-Pipeline

No need to wait 6 weeks. Your first lead generation campaigns are live within 2 weeks of signing. ICP research, data enrichment, sequence build and inbox infrastructure all run in parallel.

Elite Clay Implementation

We're 1 of 4 Clay Elite Studio Partners worldwide. This means deeper enrichment, more precise targeting and better personalisation at a scale no generalist lead generation agency can match.

GTM Flywheel Integration

We don't run outbound in isolation. Lead generation warms cold accounts while LinkedIn Ads build awareness and LinkedIn Content builds authority. Every channel compounds so each touch lands harder.

Full-Transparency Reporting

Weekly live dashboards: emails sent, reply rate, positive reply rate, meetings booked and pipeline created. No black box, no vanity metrics, just numbers that connect to revenue.

Proven at Scale

1,500+ qualified meetings booked. We've run lead generation for SaaS, Fintech, Enterprise and PLG teams across 40+ countries.

Deliverability-First Infrastructure

Every client gets dedicated sending infrastructure, warmed domains, verified inboxes and GDPR/CAN-SPAM-compliant sequences. Zero risk to your primary domain.

Who It's For

Built for B2B SaaS teams
that need pipeline now

Whether you're booking your first 10 discovery calls or scaling to 100 qualified meetings a month, Frontal's lead gen services adapt to your stage, ICP and revenue goals.

Pre-PMF Startups

Validate your ICP and test messaging before committing to a full sales hire. Our lead generation service gets you real market signals fast, so you can iterate on what's working.

Series A / B Scale-Ups

Supplement your SDR team or replace it entirely. We book qualified meetings with your exact ICP while your AEs focus on closing. Our outbound lead generation service runs in parallel with your LinkedIn Ads motion.

Enterprise GTM Teams

Run multi-threaded outreach across multiple buyers at your top 200 named accounts. We build account maps, identify decision-makers and sequence personalised outreach at enterprise scale.

International Expansion

Expanding into the US, EU or APAC? We localise messaging, build market-specific data and run outbound campaigns for each new geography, so you can test new markets without hiring local SDRs first.

Marketing & RevOps Teams

Hand off full outbound lead generation management while your team focuses on CRO, pipeline forecasting and revenue operations. We operate as an embedded extension of your team.

Multi-Channel GTM

Combine our outbound lead generation service with LinkedIn Ads and LinkedIn Content for a coordinated multi-touch strategy across your highest-priority accounts. The O3 Flywheel.

Client Results

Find out for yourself
how our lead generation agency
generates demand across
the entire funnel

Real pipeline numbers from real B2B SaaS teams. Reply rates, qualified opportunities and closed-won revenue, no vanity metrics.

AirOps

"How Frontal + AirOps built $7.83M in qualified pipeline and $1.52M closed-won with a full outbound lead generation motion"

$7.83M
Qualified pipeline generated
$1.52M
Closed-won revenue
32.8%
Reply rate achieved
Read the Full Case Study →
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Intent SignalsSales EngagementData
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Visitor IDLead Gen FormsLanding Pages
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Lead ScoringLead RoutingNurturingAutomation
Conversion
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Client Testimonials

Don't take our word for it.
Hear it from them

From early-stage SaaS to enterprise outbound teams, here's what happens when Frontal runs your lead generation.

Yee Lin Loke testimonial
YL
Yee Lin Loke
Director & Digital Strategist, Lyl Marketing

"The lead generation campaigns Frontal built drove more qualified pipeline in 60 days than our previous agency did in 6 months."

Joe DeWulf testimonial
JD
Joe DeWulf
Co-Founder, Novel

"We're consistently getting 5 to 8 qualified meetings booked per week. The personalisation at scale is unlike anything we've seen from other lead generation companies."

Max Gowing testimonial
MG
Max Gowing
CEO & Founder, Field Day

"Frontal's knowledge of the outbound stack is exceptional. The Clay tables they build for data enrichment are fantastic. Our cost-per-meeting dropped 60% within 6 weeks."

Brian Ragone testimonial
BR
Brian Ragone
Founder & CEO, Puzzle

"Frontal is everything you'd want in a lead generation partner. True experts with strategic insight and hands-on execution. Qualified meetings were hitting our calendar in week 2."

Austin Evans testimonial
AE
Austin Evans
VP of Sales, Peoplelogic

"250 leads per month with up to 40% conversion from first reply to booked meeting. The outbound system Frontal built for our lead generation is exceptional."

Jessie Litwin testimonial
JL
Jessie Litwin
Sales Outreach Consultant, Hemlane

"We reached almost 14,000 prospects with a 32.8% reply rate. A unique achievement. Frontal's personalisation approach generated response rates we'd never seen before."

"Frontal became our biggest source of qualified pipeline, outperforming every lead generation company we tried."

ED
Evan Dorfman
COO

The Frontal team is everything you'd want in a lead generation partner. True experts with strategic insight and hands-on execution. They took our pipeline from zero to 30+ meetings a month.

CH
Christian Hed
CMO

Frontal managed to create a total of 30 sales opportunities during our collaboration. They really understood our business and ICP deeply, and the results reflected that.

BN
Braden Nolan
Vice President

We reached almost 14,000 prospects with a 32.8% reply rate. Their personalisation-at-scale approach is unlike any lead generation agency we've worked with before.

YL
Yee Lin Loke
Director & Digital Strategist

Best collaboration experience. Quick response, deep outbound expertise, and consistent lead generation results week after week. We generated a far more qualified list of prospects.

MG
Max Gowing
CEO & Founder, Field Day

Frontal identified the right accounts, built the right messaging, and our pipeline went from zero to 25 qualified meetings per month in 8 weeks.

AE
Austin Evans
VP Sales

250 leads per month with up to 40% conversion from first reply to booked meeting. The outbound system Frontal built for our lead generation is exceptional.

PH
Paloma Hernández
Head of Sales

We receive 6 to 15 qualified leads every week. This started in week 2 of working with Frontal. Three of those leads have already converted into paying customers.

SE
Shaazia Ebrahim
Head of Marketing

At the beginning of the process Frontal went really deep into what our customers actually needed before writing a single word of copy. That research made all the difference.

Questions & Answers

Everything you need to know
before getting started

Common Concerns

We've heard every objection. Here's the truth

💬
"We tried outbound before and it didn't work."

Most outbound failures come from bad data, generic copy or a broken inbox infrastructure, not the channel itself. We audit all three before sending a single message on your behalf.

💬
"Lead generation services are too expensive for our stage."

Two SDRs cost about $180k a year before either ramps. We are a fraction of that, and produce qualified pipeline from the first weeks.

💬
"We don't have the time to manage an agency."

We run the entire lead generation operation, data, copy, sending, inbox management and meeting booking. Your only job is to show up to the meetings we put on your calendar.

💬
"We can't prove outbound drives revenue, not just activity."

We connect campaigns to your CRM from day one so you see pipeline and closed-won revenue attributed by campaign, sequence and message variant, not just open rates and clicks.

Frequently Asked

Frequently asked questions about Lead Generation Services

Lead generation services are managed outbound programs that identify, reach and qualify potential buyers on behalf of B2B companies. A lead generation service typically covers ICP research, data sourcing and enrichment, copywriting, multi-channel sequencing, inbox management and meeting booking. Frontal's lead generation services are designed for B2B tech companies above $1M+ ARR, combining cold email, LinkedIn outreach and intent data into a single coordinated outbound system.
With Frontal's lead generation service, your first campaigns are live within 2 weeks of signing. ICP research, data enrichment, sequence build and inbox infrastructure all happen in parallel. Most lead generation companies require 6+ weeks. Our systematised onboarding means you're generating reply data and pipeline signals from week three, not month three.
Among the best lead generation agencies in B2B, Frontal stands apart because we run outbound as part of an integrated 3-channel GTM Flywheel rather than a standalone lead generation solution. We're also 1 of 4 Clay Elite Studio Partners worldwide, meaning deeper data enrichment, more precise targeting and better personalisation than any generalist lead generation agency can offer.
Lead generation covers the full top-of-funnel motion: identifying your ICP, building prospect lists, running outreach and generating interest. Appointment setting is the conversion step, qualifying that interest and booking a meeting. Frontal's lead generation services cover both. We don't just generate replies, we manage the conversation through to a booked call on your calendar.
We connect all outbound activity to your CRM (HubSpot or Salesforce) from day one. You see reply rate, positive reply rate, meetings booked, opportunities created and closed-won revenue attributed by campaign and sequence. Weekly live dashboards cover infrastructure health, deliverability and pipeline contribution. Full transparency, no black box, ever.
Yes. Frontal operates as a fully managed outsource lead generation service. We handle everything from ICP definition and data build to sequence writing, sending, inbox management and meeting booking. Your team reviews strategy and shows up to calls. Nothing else is required on your side.

Ready to turn outbound into your
most consistent pipeline channel?

Book a free 30-minute strategy call. We'll audit your current GTM motion and show you exactly how Frontal's lead generation service fits your pipeline goals. No pitch deck, no commitment.

No upfront fees·No lock-in·Free 30-min call

See what we’d build inside your go-to-market.

For ambitious B2B companies with clear product-market fit.