--- title: "Paid Media for B2B Tech: LinkedIn and Google Ads | Frontal" description: "We plan, create and run LinkedIn Ads and Google Ads campaigns for the buyers you want to reach, and track each one in your CRM through to pipeline." url: https://frontal.so/services/paid-media updated: 2026-10-15 --- # Paid media for B2B tech companies ## Turn your ad budget into qualified pipeline. We create and run your LinkedIn and Google ads, send CRM conversions back to the platforms and shift budget to what brings in pipeline. [Book a call](https://book.frontal.so) Illustrative workflow - Artisan - [Worked with **300+ companies**](https://frontal.so/case-studies) - > They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us. $7.83M qualified pipeline in 10 months **Eoin Clancy** VP Growth, AirOps - > I wanted the outcome of a BDR team, but more efficient and effective. $300K+ pipeline in 9 months **Ben Rey** Former Chief Revenue Officer, Teikametrics - > The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution. 20 opportunities in the first 20 days **Dr. Nikolai Wessendorf** Founder and CEO, Playbook The problem ## You’re spending on ads and don’t have much pipeline to show for it. Your campaigns are live and people fill in your forms, but few of them ever get to a real sales conversation. 1. ### Poor-fit contacts Your sales team wastes calls on people who were never going to buy. 2. ### Tired creative You’ve been running the same ads for months because nobody has time to make and test new ones. 3. ### Spend you can’t trace LinkedIn and Google report their own conversions, your CRM shows the deals, and the two never match up. What you get ## See the pipeline attributed to each ad campaign in your CRM. We work with your sales team on which accounts to follow up with. 1. ### Audience strategy We build and test audiences around your buyers, then adjust targeting using campaign and pipeline data. 2. ### Fresh creative We keep testing new messages and designs. 3. ### Budget decisions We shift budget toward the campaigns that bring in pipeline. Use cases ## What we build. 1. ### Creative testing We make new versions of your ads and run them against each other. #### Includes - Thought-leadership ads from your founder and team - Video and carousel ads #### Tools - LinkedIn - Google Ads 2. ### LinkedIn Ads Reach your buyers with sponsored content, retargeting and campaigns built around a clear offer. #### Includes - Audience and campaign setup - Creative and offer testing - Campaign performance connected to your CRM #### Tools - LinkedIn - [Clay](https://go.frontal.so/clay) - HubSpot 3. ### Search ads We run Google Ads for buyers already searching for what you sell. #### Includes - Search campaigns and keywords - Landing pages #### Tools - Google Ads - HubSpot 4. ### Pipeline reporting We track each campaign in your CRM through to revenue. #### Includes - CRM conversions sent back to the ad platforms - Pipeline and revenue by campaign #### Tools - HubSpot - Salesforce $3.6M Qualified pipeline attributed to ads by HockeyStack **Ad spend in the 10-month program** $233.8K [Read the case study, AirOps](https://frontal.so/case-studies/airops) AirOps ## $3.6M in qualified pipeline attributed to ads in 10 months for AirOps. HockeyStack attributed $3.6M in qualified pipeline to $233.8K in ad spend. This was part of the 10-month program that generated $7.83M in combined qualified pipeline and $1.52M closed-won. **What changed** Sales could see each account’s engagement in the CRM. **What we handled** Thought-leadership ads on LinkedIn, retargeting by account stage, ad engagement tracking in HubSpot and pipeline attribution in HockeyStack. How we start ## The first three months. We start with a three-month engagement, and ongoing terms are agreed before work begins. 1. Month 1 ### Audit and setup We review your ad accounts, audiences and CRM tracking, then set up conversions and reporting in your tools. What you do One kickoff call, and access to your ad accounts and CRM. 2. Month 2 ### Launch We launch the first campaigns and creative tests, and report the pipeline they bring in. What you do Approve the audiences and ads before they go live. 3. Month 3 ### Improve We shift budget toward the campaigns that bring in pipeline and plan the next tests with you. Ongoing ## What buyers ask. **Who owns the ad accounts?** You do. Your ad accounts stay yours, and we run the campaigns inside them. If we stop working together, the accounts, audiences and history stay with you. **How do you measure success?** We agree what counts as a qualified opportunity and how campaigns get credit for it. Then we report ad spend, opportunities and attributed pipeline from your CRM. Where the data has gaps, we tell you which numbers to trust. **Can you take over campaigns that are already running?** Yes. We review what is running and fix the biggest problems first. **What does a paid media agency do, and how is Frontal different?** A paid media agency plans, creates and runs your ads on platforms like LinkedIn and Google, and usually reports the platforms’ own conversions. We send CRM conversions back to the platforms, report ad spend, opportunities and attributed pipeline from your CRM, and shift budget to the campaigns that bring in pipeline. **Which channels should we start with?** We look at where your buyers are, how long your sales cycle runs and what you can spend, then start with the platform that fits: usually LinkedIn, with Google Ads for buyers already searching for what you sell. **Do you handle creative and landing pages?** Yes. We write and design the ads, including video, carousel and thought-leadership ads from your founder and team, and build the landing pages for search campaigns. We keep testing new versions, so the creative doesn’t go stale. **Can you target specific companies?** Yes, when the platform and audience size allow it. For named-account selection and coordination with outbound and sales, use Account-Based Marketing. **Will you work with our sales and outbound teams?** Yes. We ask which accounts and contacts were a good fit, then adjust targeting and messaging based on your team’s feedback. **How much should we spend?** We set the budget with you before launch based on the channels and how many accounts you want to reach. Ad spend is separate from our fee. ## Bring your current campaigns and numbers. We’ll tell you what we’d test next. [Book a call](https://book.frontal.so)