--- title: "Go-to-Market Consulting for B2B Tech Companies | Frontal" description: "Go-to-market consulting for B2B tech: we define the accounts, buyers and channels to go after, then build and run the outbound and workflows with your team." url: https://frontal.so/services/gtm-engineering/go-to-market-consulting updated: 2026-10-29 --- # Go-to-market consulting for B2B tech companies ## GTM strategy, built and run by one team Frontal is a go-to-market consulting partner for B2B tech companies past product-market fit. We help you choose the accounts, buyers and channels to go after, then build and run the outbound, ads and workflows with your team. [Book a call](https://book.frontal.so) Illustrative workflow - Artisan - [Worked with **300+ companies**](https://frontal.so/case-studies) - [Read the Aircall case study](https://frontal.so/case-studies/aircall) - [Read the AirOps case study](https://frontal.so/case-studies/airops) > They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us. $7.83M qualified pipeline in 10 months **Eoin Clancy** VP Growth, AirOps Read the AirOps case study - [Read the Teikametrics case study](https://frontal.so/case-studies/teikametrics) > I wanted the outcome of a BDR team, but more efficient and effective. $300K+ pipeline in 9 months **Ben Rey** Former Chief Revenue Officer, Teikametrics Read the Teikametrics case study - [Read the Design Pickle case study](https://frontal.so/case-studies/design-pickle) - [Read the Playbook case study](https://frontal.so/case-studies/playbook) > The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution. 20 opportunities in the first 20 days **Dr. Nikolai Wessendorf** Founder and CEO, Playbook Read the Playbook case study Who it is for ## You have a strategy deck, and no one to turn it into pipeline For B2B tech companies from Series A onward with a sales team that need B2B go-to-market consulting to enter a new market or segment, or to move past founder-led sales. 1. ### No repeatable buyer Sales has a working guess at who buys, but no pattern repeatable enough to build campaigns on. 2. ### Advice without a build A plan gets handed over, and the work lands back on a team that is busy closing deals. 3. ### No feedback loop What sales hears on calls never makes it back into the targeting or the messaging. What you get ## A go-to-market plan, and the systems that run it We agree the plan with you, build it in your tools and review the results with your sales team. 1. ### Accounts and buyers We map the companies that fit best and the people involved in each purchase, from your customer data and buying signals. 2. ### Channels and messaging We agree with you where to start (outbound, ads or both), then write and test the messaging. 3. ### Systems in your tools We build the lists, signal tracking and workflows in your CRM and Clay, and run them with your team. How it works ## How our go-to-market consulting works 1. ### Review what works today We look at who’s already buying from you and where demand is real. You know your customer best, so you stay close to the decisions. 2. ### Define the target We agree your best-fit accounts, the buyers inside them and the signals that say when to reach out. 3. ### Agree the plan We agree the channels, the messaging and the measures with you before anything launches. 4. ### Build and launch We build the workflows in your tools and launch the first campaign. 5. ### Review and adjust We report against the measures we set at the start, bring in what sales hears on calls and rebuild what underperforms. 20 Opportunities in the first 20 days - Positive replies: 300+ [Read the case study, Playbook](https://frontal.so/case-studies/playbook) Playbook ## 20 opportunities in the first 20 days of outbound for Playbook Playbook wanted to enter a new market, MedTech, Pharma and Biotech startups in South Africa, with no outbound in place. We built the stack in Clay and Instantly, developed the offers with their team and had campaigns live within weeks. The first 20 days brought 20 opportunities, and over nine months the program brought 300+ positive replies. **What changed** Playbook went from no outbound to a system its own team now runs. **What we handled** Targeting and segmentation, offers and messaging, the Clay and Instantly stack, the launch and the handover. Tools ## The tools we work in We start with the tools you have and suggest a change only when it fixes a real problem. - [Clay](https://go.frontal.so/clay) - HubSpot - Salesforce - [Apollo](https://go.frontal.so/apollo) - [Instantly](https://go.frontal.so/instantly) - n8n We’re a HubSpot Solutions Partner, a Salesforce Partner and one of six Clay Elite Studio Partners. How to start ## Start with a three-month engagement We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins. 1. First week ### Kickoff and access We hold the kickoff call, get access to your CRM and tools, and agree with you the market or segment to start with. What you do One kickoff call, and access to your CRM and tools. 2. First month ### Audit and setup We review who already buys from you, map your best-fit accounts and buyers, and agree the first campaign and how we will measure it. What you do Share what your sales team hears on calls, and sign off the target. 3. First three months ### Launch and improve In month two we build the workflows in your tools and launch the first campaign. In month three we review the results with your sales team and build the next campaign. What you do Approve the lists and messages before they go out. Ongoing ## Talk with an operator Bring your current setup, and we’ll walk you through how the first three months would look for your team. [Book a call](https://book.frontal.so) ## What buyers ask **What does a go-to-market consultant do?** A go-to-market consultant helps a company decide who to sell to, through which channels and with what message, and plans how to reach those buyers. At Frontal, GTM strategy consulting comes with the build: the same team then builds and runs that plan in your tools, so the strategy is tested against real replies and pipeline. **Is this go-to-market strategy consulting, or do you do the work too?** Both. A strategy consultancy usually hands over a plan. We agree the plan with you and then build and run it: the lists, the outbound and the workflows, inside your CRM and tools. **How do you make a GTM strategy?** Start with who already buys from you and why. Then agree the accounts and buyers to go after, the signals that say when to reach out, the channels, the message and how you’ll measure it. Launch one campaign, review the results with your sales team and adjust. We work in that order and build each step in your tools. **Can you give an example of a go-to-market strategy?** Here is one we ran. Playbook wanted to enter a new market, MedTech, Pharma and Biotech startups in South Africa, with no outbound in place. The strategy was one segment, offers written for its buyers, and outbound built in Clay and Instantly to reach them. The first 20 days brought 20 opportunities. **How long does an engagement take?** We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins. **How much do go-to-market strategy services cost?** Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. **Do you work with our sales team?** Yes. We join your Slack, work inside your CRM and tools, and review progress with your team. Your sales team keeps the sales conversations and the decisions on who to target. ## Let’s grow your pipeline together Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. [Book a call](https://book.frontal.so)