← Execution Layer

GTM engineering

Signal-driven outbound, clean data, and RevOps, built to hit the right accounts at the right time.

Most outbound fails because it is blind or undermined by dirty data. GTM engineering builds the foundation every channel rides on, then runs it inside your stack.

Book a 30-minute call →
How it works
  1. 01
    Clean
    Multi-source discovery, domain-dedup, and an LLM gate against your ICP build the enriched account database.
  2. 02
    Resolve
    Waterfall enrichment (FullEnrich, Prospeo, LeadMagic) for verified email and mobile, plus firmographic and technographic fill.
  3. 03
    Score
    A scoring model on intent, fit, and engagement gates accounts into go-now, nurture, and future tiers.
  4. 04
    Wire signals
    Live sources (funding, job change, website visitors, intent) route into Clay with alert thresholds.
  5. 05
    Sequence
    Signal-triggered multichannel cadences: email, LinkedIn, phone, with copy that references the actual signal.
  6. 06
    Execute
    Launch, loop replies back to re-score, and track reply rate, meetings booked, and pipeline sourced on one dashboard.
  7. 07
    Iterate
    Weekly win or loss review surfaces which signals predicted buyers, then copy and segmentation improve.
Example plays

Motions that run under gtm engineering.

Website visitor + funding combo
Identify a pricing-page visitor whose company just raised, then send a warm email referencing both.
Champion job-change outreach
A past champion lands at a new ICP-fit company and you reach out warm because they know your product.
Multichannel on verified data
Start with a verified-mobile call, follow with a referencing email, then a connected LinkedIn DM.
Tech-stack displacement
An account swaps a competitor tool in or out; you message the buying group with a cost-save angle.

Run gtm engineering from your foundation.

Book a 30-minute call → Hire one, or all three.