--- title: "GTM Engineering Services for B2B Tech Companies | Frontal" description: "Frontal builds GTM systems that connect buying signals, enriched prospect data and outbound workflows with your CRM and sales team’s process." url: https://frontal.so/services/gtm-engineering updated: 2026-10-15 --- # GTM engineering for B2B tech companies ## Senior GTM engineers, embedded in your team. We build and run the outbound, signal tracking and workflows your sales team relies on, working in your CRM and Slack like the rest of your team. [Book a call](https://book.frontal.so) Illustrative workflow - Artisan - [Worked with **300+ companies**](https://frontal.so/case-studies) - > They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us. $7.83M qualified pipeline in 10 months **Eoin Clancy** VP Growth, AirOps - > I wanted the outcome of a BDR team, but more efficient and effective. $300K+ pipeline in 9 months **Ben Rey** Former Chief Revenue Officer, Teikametrics - > The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution. 20 opportunities in the first 20 days **Dr. Nikolai Wessendorf** Founder and CEO, Playbook The problem ## You know what to try next, but nobody on your team has time to build it. Maybe it’s a new segment to test, or a campaign that’s been on the list since last quarter. Your team spends its time on the deals already in the pipeline. 1. ### Missing technical skills You’d need someone who can build in Clay, your CRM and your data tools, and that’s a hard hire. 2. ### Manual research Your sales team spends hours researching accounts and fixing contact data instead of selling. 3. ### No clear owner Research, messaging and follow-up sit with different people, so it’s unclear who owns the pipeline. What you get ## We build and run the pipeline work your team can’t get to. You review the results with us regularly, and we change the plan based on what your sales team hears. 1. ### Outbound to your best-fit accounts We find the companies that fit best and use their buying signals to decide when to reach out and what to say. 2. 20 opportunities in the first 20 days [Playbook](https://frontal.so/case-studies/playbook) ### New campaigns When someone spots a segment or campaign worth trying, we build it. 3. 100+ hours a month back [Teikametrics](https://frontal.so/case-studies/teikametrics) ### Less manual work We automate account research and data entry. Use cases ## What we build. 1. ### Account and contact lists We map your best-fit accounts and the buyers inside them, and keep both current in your CRM. #### Includes - ICP and TAM mapping - Buying committee research - Contact enrichment and verification #### Tools - [Clay](https://go.frontal.so/clay) - [Apollo](https://go.frontal.so/apollo) - HubSpot 2. ### Account research An AI workflow researches each target account and writes the summary into your CRM. #### Includes - Account summaries and talking points - Tech stack and hiring data #### Tools - [Clay](https://go.frontal.so/clay) - [Apollo](https://go.frontal.so/apollo) - Salesforce 3. ### Signal-based outbound We use account activity to prioritize outreach and follow-up. #### Includes - Website visit, hiring and job-change signals - Cold email and LinkedIn outreach sequences #### Tools - [Clay](https://go.frontal.so/clay) - [Instantly](https://go.frontal.so/instantly) - LinkedIn 4. ### Sales workflows We build the automations your sales team uses every day, inside your tools. #### Includes - Clay tables and enrichment workflows - CRM updates and lead routing - Account lists for each salesperson #### Tools - n8n - HubSpot - Salesforce $300K+ Pipeline in 9 months - Measurement period: 9 months [Read the case study, Teikametrics](https://frontal.so/case-studies/teikametrics) Teikametrics > I wanted the outcome of a BDR team, but more efficient and effective. Ben Rey Former Chief Revenue Officer, Teikametrics ## $300K+ in pipeline in 9 months for Teikametrics. Teikametrics’ sales team was losing hours to manual prospecting. We rebuilt their outbound around the Amazon sellers and brands that fit best, redesigned the tool stack, automated research and enrichment, and improved the campaigns. In the first 9 months the program generated $300K+ in pipeline, and the team got 100+ hours a month back. **What changed** The sales team stopped spending hours on manual prospecting. **What we handled** ICP definition, tool stack redesign, automated prospecting and enrichment, and outreach campaigns. How we start ## The first three months. We start with a three-month engagement, and ongoing terms are agreed before work begins. 1. Month 1 ### Audit and setup We map your best-fit accounts, review your tools and data, and agree on the first campaign with you. What you do One kickoff call, and access to your CRM and tools. 2. Month 2 ### Build and launch We build the workflows in your tools and launch the first campaign. What you do Approve the lists and messages before they go out. 3. Month 3 ### Improve We review the results with your sales team and build the next campaign on your list. Ongoing ## What buyers ask. **Do we need to change our tools?** Usually not. We start with the tools you have and suggest a change only when it fixes a real problem. We’re a HubSpot Solutions Partner, a Salesforce Partner and one of six Clay Elite Studio Partners. **How do you measure success?** We review qualified replies, accepted opportunities and the pipeline recorded in your CRM. Your sales team keeps outcomes current so we can see which accounts progressed and improve the next campaign. **Who owns what you build?** You do. Every list, table and workflow lives in your accounts, documented so your team can read and change it, whether Frontal keeps running the work or you take it over later. **What is GTM engineering?** GTM engineering is building and running the systems behind outbound: account and contact lists, buying-signal tracking, account research and the sales workflows in your CRM. At Frontal, our GTM engineers do this work in Clay, your CRM and n8n, alongside your team. **Do you run outbound lead generation?** Yes. We build your account and contact lists, track buying signals and run email and LinkedIn sequences to the buyers at those accounts. The emails go out under your team’s names, from inboxes we set up for your company. **How is this different from hiring a GTM engineer or a freelancer?** You get a team instead of one person, and no one new to hire. We build in Clay and your CRM and run the outbound with you. If you hire for the role later, the workflows we build are already in your accounts. **What kinds of projects can you build?** Account research and enrichment, outbound campaigns, buying-signal tracking, and workflows that move data between your GTM tools. We can start with one task or build the whole setup. **Do you build the system or run it too?** Both. We build the account lists, signal tracking and workflows in your tools, then run and improve them with your team. We agree responsibilities before work starts. **Can you work alongside our GTM team?** Yes. We join your Slack, work inside your CRM and tools, and review progress with your team. **How do you use AI?** AI workflows do the repetitive work: researching each account, writing summaries into your CRM, enriching new records and drafting first messages. Our engineers build those workflows and own the targeting and messaging. **Can we start with one use case?** Yes. Pick the task that’s blocking pipeline right now, like a signal-based campaign for one segment or automated research on new accounts. We agree the scope before work begins and add the next use case once it’s running. ## Bring the campaign that’s been on your list since last quarter. Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. [Book a call](https://book.frontal.so)