---
title: "AI Search Optimization Services for B2B Tech | Frontal"
description: "AI search optimization services for B2B tech: we measure where ChatGPT, Perplexity and Google’s AI Overviews name you, fix the gaps and measure again."
url: https://frontal.so/services/aeo/ai-search-optimization
updated: 2026-11-09
---

# AI search optimization services for B2B tech

## Know where AI search names you, and why

Frontal offers AI search optimization services for B2B tech companies: we check where your company shows up in Google’s AI Overviews, ChatGPT and Perplexity for the questions your buyers ask. Then we fix the gaps that matter most, from missing pages to pages AI can’t read, and report what changed.

[Book a call](https://book.frontal.so)

Illustrative workflow

- [Worked with **300+ companies**](https://frontal.so/case-studies)
- [Read the Aircall case study](https://frontal.so/case-studies/aircall)
- [Read the AirOps case study](https://frontal.so/case-studies/airops)

  > They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.

  $7.83M qualified pipeline in 10 months

  **Eoin Clancy** VP Growth, AirOps

  Read the AirOps case study
- [Read the Teikametrics case study](https://frontal.so/case-studies/teikametrics)

  > I wanted the outcome of a BDR team, but more efficient and effective.

  $300K+ pipeline in 9 months

  **Ben Rey** Former Chief Revenue Officer, Teikametrics

  Read the Teikametrics case study
- [Read the Design Pickle case study](https://frontal.so/case-studies/design-pickle)
- [Read the Playbook case study](https://frontal.so/case-studies/playbook)

  > The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.

  20 opportunities in the first 20 days

  **Dr. Nikolai Wessendorf** Founder and CEO, Playbook

  Read the Playbook case study

Who it is for

## You can’t see what AI search says about you

For B2B tech companies from Series A onward with a sales team, who want AI search visibility services that start with a measure, not a guess.

1. ### No baseline

   Nobody has checked which buyer questions name you in AI answers, so there is nothing to improve against.
2. ### Fixes in the wrong order

   Pages get rewritten at random, while the questions that matter most still name competitors.
3. ### Pages AI can’t read

   Key facts sit in images, scripts or PDFs, where an assistant may not find them when it builds an answer.

What you get

## An AI search optimization agency that starts with a measure

We measure first, fix in order of what matters to pipeline, and measure again.

1. ### A visibility baseline

   We ask the AI assistants your buyers use a fixed list of their questions, and record who is named and which pages are cited.
2. ### Fixes in priority order

   We fix the gaps that matter most first: a missing page, an answer buried in a page, or a page AI assistants can’t read.
3. ### A report you can check

   We repeat the same questions on a schedule we agree and report what changed, next to rankings and the inbound your CRM records.

How it works

## How we run AI search optimization

1. ### Agree the questions

   We agree with your team the questions buyers ask, from the problem to the comparison.
2. ### Measure

   We ask the assistants those questions and record who they name and which pages they cite.
3. ### Find the gaps

   We compare the answers with your pages and list the gaps in order of what matters.
4. ### Fix

   We write the missing pages, rework the ones that bury the answer and fix what stops AI reading your site.
5. ### Measure again

   We ask the same questions again and report what changed.

Tools

## The tools we work in

We start with the tools you have and suggest a change only when it fixes a real problem.

- ChatGPT
- Perplexity
- Google Search Console
- Ahrefs
- HubSpot

Your options

## Four ways to get the work done

Each option suits a different team. The last row says when each one is the better choice.

| Compared on | Frontal | In-house hire | Freelancer | AI visibility agency |
| --- | --- | --- | --- | --- |
| Who does the work | Our team measures your AI search visibility, then writes and fixes the pages. | A marketer you hire to own search, who needs tools and writers too. | A consultant for a one-off visibility audit. | An agency team reporting visibility scores from a tracking tool. |
| How fast it starts | First week: kickoff and access. Month one: baseline and plan. Months two and three: fix and measure again. | Once the role is hired and onboarded. | As soon as you find one and agree the scope. | Once the tracking tool is set up and the prompts are chosen. |
| What you keep afterwards | The question list, the measurements and the pages, all in your accounts. | What they build, and their know-how while they stay. | What they hand over when the project ends. | The reports. Ask whether the question list and the data come with them. |
| How it’s paid for | A fee agreed in a statement of work, starting with a three-month engagement. | A salary and benefits, plus the cost of hiring. | By the hour, the day or the project. | A monthly retainer, sometimes with the tool’s subscription on top. |
| Best when | You want visibility measured and the gaps fixed, with results tied to your CRM. | AI search is a long-term channel and you can hire someone to own it. | You need a one-off audit, and your team makes the fixes. | You want a regular visibility score, and your team makes the fixes. |

How to start

## Start with a three-month engagement

We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins.

1. First week

   ### Kickoff and access

   We hold the kickoff call, get access to your site, analytics and CRM, and agree the questions to measure.

   What you do One kickoff call, and access to your site, analytics and CRM.
2. First month

   ### Baseline and plan

   We measure where AI search names you today and agree the first fixes in order of what matters.

   What you do Review the baseline and agree the order of fixes.
3. First three months

   ### Fix and measure again

   In month two we make the first fixes and publish the missing pages. In month three we measure again, report what changed and plan the next fixes with you.

   What you do Approve each new page before it goes live.

   Ongoing

## Talk with an operator

Bring your current setup, and we’ll walk you through how the first three months would look for your team.

[Book a call](https://book.frontal.so)

## What it costs

The price depends on scope, channels and volume. We agree it in a statement of work before we start.

## What buyers ask

**What do AI search visibility services include?**

A baseline of where AI answers name you, a list of the gaps in order of what matters, the fixes, and a repeat of the same questions to show what changed. Some AI search engine optimization services stop at the report; we also write and fix the pages.

**How do you measure AI search visibility?**

We agree a fixed list of the questions your buyers ask, ask them in ChatGPT, Perplexity, Gemini and Google, and record whether your company is named and which pages are cited. Repeating the same list over time shows what changed, next to your rankings and the inbound your CRM records.

**Can AI help me with search engine optimization?**

Yes, with the research: AI can run the search result research, the AI answer checks and the gap analysis quickly. The judgment still needs people: which questions matter, what the page should say and whether it is right. We use AI for the first part and our team does the second.

**Is SEO dead now with AI?**

No: AI assistants draw on web pages to build their answers, so the pages that answer buyers’ questions still matter. What changes is the measure: being named in the answer, not only ranking in the results.

**Do you offer AI search optimization consulting without the writing?**

Yes, if your team will make the changes. We measure, find the gaps and plan the fixes, and your team carries them out. An AI search visibility agency that only reports leaves the fixes to you, so ask who makes them before you sign.

**What does AI search optimization cost?**

Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. The scope, milestones and owners go into a statement of work, and we start with a three-month engagement.

**Can you guarantee we’ll show up in AI answers?**

No, we don’t guarantee AI citations, rankings, meetings or pipeline. We measure, fix what matters most, measure again and report what changed.

## Let’s grow your pipeline together

Tell us who your buyers are, and we’ll suggest which questions to answer first.

[Book a call](https://book.frontal.so)
