← Execution Layer

Ads engineering

Account-based paid ads that mirror your outbound, hitting the exact buying committee your team is already pursuing.

Spray-and-pray ads buy impressions and hope. Ads engineering keeps the same scored accounts your team works seeing you, so when your team calls, the buyer already knows your name.

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How it works
  1. 01
    Same foundation
    Ads pull from the same Revenue Engine as outbound: clean data, scored accounts, live signals. Not a separate marketing upload.
  2. 02
    Identify visitors
    See the people and companies hitting your site at person level, including traffic that never fills a form.
  3. 03
    Resolve
    Collapse visitors, intent, and CRM records into one true account so the audience is account-true, not a contact dump.
  4. 04
    Sync audiences
    Push resolved, scored accounts into auto-replenishing LinkedIn Matched Audiences and Google Customer Match, refreshed weekly.
  5. 05
    Stay in front
    Paid impressions hit the same accounts your team is sequencing, timed to lead the outreach so the call lands warm.
  6. 06
    Loop
    Ad engagement writes back into the CRM as a scored signal, re-triggering your team at threshold.
Example plays

Motions that run under ads engineering.

Matched-audience ads
Build a LinkedIn audience of accounts that fired a signal, refresh weekly, and layer founder Thought Leader Ads.
Lookalike from closed-won
Mirror your highest-converting segment into lookalikes and retarget with social proof.
Buying-committee expansion
Map the full buying group across an account and sync every role into the ad audience.
Closed-lost re-engagement
Serve social-proof ads to lost accounts, triggered only when something real changes.

Run ads engineering from your foundation.

Book a 30-minute call → Hire one, or all three.