--- title: "Website Visitor De-anonymization: GTM Play in 5 Steps" description: "Website Visitor De-anonymization is a five-step inbound play for your website, from “Detect website visitors” to “Route by tier”. It uses Warmly, Clay, ChatGPT, Slack, HubSpot and seven more tools." url: https://frontal.so/plays/website-visitor-de-anonymization updated: 2026-10-19 --- Play 01 Inbound # Website Visitor De-anonymization Website Visitor De-anonymization is a five-step inbound play for your website, from “Detect website visitors” to “Route by tier”. It uses Warmly, Clay, ChatGPT, Slack, HubSpot and seven more tools. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM **Motion** Inbound **Channel** Website **Steps** 5 **Tools** 12 ## The workflow [![Workflow diagram of the Website Visitor De-anonymization play in five numbered stages: detect who is on the site; one record per company and per contact; enrich the account and the visitor; score the visit with AI; and route by tier, fastest on Tier 1.](https://frontal.so/_astro/website-visitor-de-anonymization-1280.DaGwBSc2.webp)](https://frontal.so/_astro/website-visitor-de-anonymization-1280.DaGwBSc2.webp) *[Open the diagram full size](https://frontal.so/_astro/website-visitor-de-anonymization-1280.DaGwBSc2.webp) (1280 x 2217 px)* **The diagram as text** 1. Detect who is on the site - **Anonymous traffic on your website**. Tool: Warmly. - **Company-level (which account)**: Matches the visit to a company, even when the person stays unknown. With: RB2B, Albacross and Warmly. - **Contact-level (which person)**: Names the visitor where a match exists, with their role and profile. With: RB2B and Warmly. - **Visit context, logged on every hit**: Pages viewed, Visit frequency, Time of visit and Recency. 2. One record per company and per contact - **Visitor signals routed into Clay**: Timestamps kept. Tool: Clay. 3. Enrich the account and the visitor - **Company**: Industry, Company size, Location and Product. With: Clay and Apollo. - **Contact**: Role, Seniority and Verified email. With: Apollo and Findymail. 4. Score the visit with AI - **Use AI in Clay (scores three things)**: Company fit, Role relevance and Strength of visit signals. One prompt reads the enriched record and the visit history. Disqualified visitors get no action. Tool: ChatGPT. 5. Route by tier, fastest on Tier 1 - **Tier 1**: Best fit. - **Tier 2**: Good fit. - **Tier 3**: Okay fit. - **Same-day team play (now)**: The team is told while the visit is fresh, then works the whole account. Notify: Slack and HubSpot. Find: Findymail, Apollo and Clay. Call: Nooks. Manual: Apollo and HubSpot. - **Email sequence (auto)**: Automated email outreach to good-fit visitors. Send: Instantly. - **LinkedIn DM (auto)**: Automated DM outreach to okay-fit visitors. Send: lemlist. - **Outcome: Visitors become named conversations**. Tool: HubSpot. **The stack:** Warmly, RB2B, Albacross, Clay, Apollo, Findymail, ChatGPT, Slack, HubSpot, Nooks, Instantly, lemlist. ## The play in five steps 1. ### Step 1: Detect website visitors Identify traffic on your website beyond anonymous page views. - Track incoming website visitors using Warmly. - Capture both: - Company-level visitors - Contact-level visitors where available - Log visit data such as: - Pages viewed - Visit frequency - Time and recency of visits 2. ### Step 2: Route visitor data into Clay Centralize all visitor signals. - Send company and contact visitor data from Warmly into Clay. - Create a single record per company and per contact. - Preserve visit context and timestamps. 3. ### Step 3: Enrich companies and contacts - Enrich company data in Clay: - Industry - Company size - Location - Website and product details - Enrich contact data: - Role and seniority - Verified email addresses 4. ### Step 4: Qualify and score visitors Determine which visitors are worth immediate action. - Use ‘Use AI’ in Clay and select a ChatGPT model to evaluate: - Company fit - Role relevance - Strength of visit signals - Assign priority tiers: - Tier 1: Best-fit - Tier 2: Good-fit - Tier 3: Okay-fit - Disqualified 5. ### Step 5: Route by tier - Tier 1 (Highest Priority) - Send notifications to your team via Slack and HubSpot for immediate follow-up. - Find additional stakeholders at the account using Findymail, Apollo, and Clay. - Initiate cold calling via Nooks. - Conduct manual outreach through Apollo, Nooks, and HubSpot. - Tier 2 - Launch automated email outreach using Instantly. - Tier 3 - Launch automated DM outreach using lemlist. ## Tools used The twelve tools this play names. Each links to the other plays that use it. - [RB2B](https://frontal.so/plays?tool=RB2B) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) [Apollo](https://frontal.so/plays?tool=Apollo) - [Albacross](https://frontal.so/plays?tool=Albacross) - [Clay (opens in a new tab)](https://go.frontal.so/clay) [Clay](https://frontal.so/plays?tool=Clay) - [ChatGPT](https://frontal.so/plays?tool=ChatGPT) - [Warmly](https://frontal.so/plays?tool=Warmly) - [Slack](https://frontal.so/plays?tool=Slack) - [HubSpot](https://frontal.so/plays?tool=HubSpot) - [Nooks](https://frontal.so/plays?tool=Nooks) - [Findymail](https://frontal.so/plays?tool=Findymail) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) [Instantly](https://frontal.so/plays?tool=Instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) [lemlist](https://frontal.so/plays?tool=lemlist) ## Related plays - Play 14 Inbound ### [Meeting Form Orchestration](https://frontal.so/plays/meeting-form-orchestration) 8 steps · Website, Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +2 more - Play 19 Inbound · Outbound ### [Multi-Thread Inbound Leads](https://frontal.so/plays/multi-thread-inbound-leads) 9 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more - Play 33 Inbound · Outbound ### [Brand Mentions Monitoring](https://frontal.so/plays/brand-mentions-monitoring) 6 steps · LinkedIn, Email - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - +2 more [All GTM plays](https://frontal.so/plays) ## Have us run this play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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