--- title: "Review-Site Intent Scoring: GTM Play in 6 Steps | Frontal" description: "Review-Site Intent Scoring is a six-step inbound and ABM play for email, calls and your CRM, from “Ingest the intent alerts” to “Route by temperature”. It uses G2, Slack, Clay, HubSpot, Salesforce and two more tools." url: https://frontal.so/plays/review-site-intent-scoring updated: 2026-10-19 --- Play 25 Inbound · ABM # Review-Site Intent Scoring Review-Site Intent Scoring is a six-step inbound and ABM play for email, calls and your CRM, from “Ingest the intent alerts” to “Route by temperature”. It uses G2, Slack, Clay, HubSpot, Salesforce and two more tools. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM **Motion** Inbound, ABM **Channel** Email, Call, CRM **Steps** 6 **Tools** 7 ## The workflow [![Workflow diagram of the Review-Site Intent Scoring play in five numbered stages: ingest the intent alerts; push every alert to Clay; weight the signals; score cumulatively, then sync; and route by temperature.](https://frontal.so/_astro/review-site-intent-scoring-1280.B-2V_s-A.webp)](https://frontal.so/_astro/review-site-intent-scoring-1280.B-2V_s-A.webp) *[Open the diagram full size](https://frontal.so/_astro/review-site-intent-scoring-1280.B-2V_s-A.webp) (1280 x 2093 px)* **The diagram as text** 1. Ingest the intent alerts - **G2 buyer intent (alerts in Slack)**: Category page, Comparison page and Pricing page. Alerts land in a Slack channel. A bot parses the structured block data out of each one. In: Slack. Tool: G2. 2. Push every alert to Clay - **One event per alert, against a company**. Tool: Clay. - **Deduped by domain. Page type and timestamp kept** 3. Weight the signals - **Page viewed → Weight** - Category page → Low - Competitor comparison page → Medium - Pricing page → Highest - Repeat visits in one week → Compounds 4. Score cumulatively, then sync - **Running score per company**. Tool: Clay. - **Company record (where reps work)**: Score, Last scored and Pages that drove it. Write: HubSpot and Salesforce. - **Stale intent decays** - **Threshold flips to HOT** 5. Route by temperature - **Hot**: Over threshold. - **Warm**: Building. - **Cool**: Early. - **Same-day call (day 0)**: The owning SDR is alerted and calls the same day. Alert: Slack. Call: Nooks. - **Category sequence**: Automated emails that reference the category they browsed. Send: Instantly. - **Nurture only**: No outreach yet. The account stays in the score and can still turn hot. Keep: Scoring. - **Outcome: In-market accounts worked same day**. Tool: HubSpot. **Feedback loop:** Cool accounts keep scoring (from Nurture only back to Running score per company). **The stack:** G2, Slack, Clay, HubSpot, Salesforce, Nooks, Instantly. ## The play in six steps 1. ### Step 1: Ingest the intent alerts Review sites tell you who is actively comparing you. Most teams let those alerts die in a channel. - G2 buyer-intent alerts land in a Slack channel. - A bot parses the structured block data out of each alert. - Category page, comparison page and pricing views are all captured separately. 2. ### Step 2: Push to Clay Every alert becomes a scored event against a company, not a one-off notification. - Deduplicate against alerts already seen for that domain. - Keep the page type and the timestamp. 3. ### Step 3: Weight the signals Not every view means the same thing. The weights are the play. - Category page view: low weight. - Competitor comparison page: medium weight. - Pricing page view: highest weight. - Repeat visits within a week compound. 4. ### Step 4: Score cumulatively A single visit is noise. A pattern is a buying signal. - Scores accumulate per company across all alerts. - Scores decay over time so stale intent stops firing. - Crossing the threshold flips the account to HOT. 5. ### Step 5: Sync to CRM The score has to live where the reps already work. - Write the score and last-scored date onto the company record. - Attach a note summarising which pages drove the score. 6. ### Step 6: Route by temperature Same-day action on HOT is the entire value of the play. - HOT: Slack alert to the owning SDR plus a cold call the same day. - WARM: automated email sequence referencing the category. - COOL: nurture only, keep scoring. ## Tools used The seven tools this play names. Each links to the other plays that use it. - [G2](https://frontal.so/plays?tool=G2) - [Slack](https://frontal.so/plays?tool=Slack) - [Clay (opens in a new tab)](https://go.frontal.so/clay) [Clay](https://frontal.so/plays?tool=Clay) - [HubSpot](https://frontal.so/plays?tool=HubSpot) - [Salesforce](https://frontal.so/plays?tool=Salesforce) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) [Instantly](https://frontal.so/plays?tool=Instantly) - [Nooks](https://frontal.so/plays?tool=Nooks) ## Related plays - Play 20 Outbound · ABM · Inbound ### [Signal Activation](https://frontal.so/plays/signal-activation) 11 steps · Website, LinkedIn, Email - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +17 more - Play 17 Inbound · Outbound · ABM ### [HubSpot Account Tiering & Scoring](https://frontal.so/plays/hubspot-account-tiering-scoring) 7 steps · CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - Play 36 ABM · Outbound ### [Target-Account Exec Posts](https://frontal.so/plays/target-account-exec-posts) 6 steps · LinkedIn, Email, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +2 more [All GTM plays](https://frontal.so/plays) ## Have us run this play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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