--- title: "Product Sign-Up Outreach: GTM Play in 7 Steps | Frontal" description: "Product Sign-Up Outreach is a seven-step inbound and outbound play for email and LinkedIn, from “Capture product signups via webhook” to “Route into tiered outreach”. It uses Clay, Findymail, HubSpot, lemlist, Slack and Instantly." url: https://frontal.so/plays/product-sign-up-outreach updated: 2026-10-19 --- Play 18 Inbound · Outbound # Product Sign-Up Outreach Product Sign-Up Outreach is a seven-step inbound and outbound play for email and LinkedIn, from “Capture product signups via webhook” to “Route into tiered outreach”. It uses Clay, Findymail, HubSpot, lemlist, Slack and Instantly. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM **Motion** Inbound, Outbound **Channel** Email, LinkedIn **Steps** 7 **Tools** 6 ## The workflow [![Workflow diagram of the Product Sign-Up Outreach play in five numbered stages: catch every new sign-up; find out who signed up; build the company profile; score, tier and sync; and route into tiered outreach.](https://frontal.so/_astro/product-sign-up-outreach-1280.Od6wtzT6.webp)](https://frontal.so/_astro/product-sign-up-outreach-1280.Od6wtzT6.webp) *[Open the diagram full size](https://frontal.so/_astro/product-sign-up-outreach-1280.Od6wtzT6.webp) (1280 x 2036 px)* **The diagram as text** 1. Catch every new sign-up - **New product sign-up**: Fires a webhook. - **Clay webhook (per sign-up)**: Email, Name and Username. That is all the product knows. The pipeline starts here. Tool: Clay. 2. Find out who signed up - **Enrich the contact**: LinkedIn profile, Job title, Company and Location. Find: Findymail and Clay. - **Clay AI reads the email → Email type column** - name@company.com → Work email - name@gmail.com → Personal email 3. Build the company profile - **Enrich the company (from the domain)**: Industry, Headcount, Location and LinkedIn page. A complete company record so the score reflects the account, not just the user. Tool: Clay. 4. Score, tier and sync - **Title and seniority** - **Company size and industry** - **Location** - **Clay formula scores the fit**. Tool: Clay. - **Tier 1**: Best fit. - **Tier 2**: Good fit. - **Tier 3**: Okay fit. - **Contact and company created or updated**. Tool: HubSpot. 5. Route into tiered outreach - **Tier 1: LinkedIn + alert (tier 1)**: The best sign-ups get a personal LinkedIn touch and the team hears about it. DM: lemlist. Alert: Slack. - **Tiers 2 and 3: email (tiers 2 to 3)**: Automated email sequence for everyone else. Send: Instantly. - **Outcome: Every sign-up worked by fit**. Tool: HubSpot. **The stack:** Clay, Findymail, HubSpot, lemlist, Slack, Instantly. ## The play in seven steps 1. ### Step 1: Capture product signups via webhook Set up Clay to receive new sign-up data containing email, name, and username to trigger the enrichment pipeline. 2. ### Step 2: Enrich contact Use Clay’s enrichment capabilities to identify LinkedIn profiles and gather details like job title, company, and location via Findymail and Clay AI. 3. ### Step 3: Classify the email type Employ Clay AI to determine whether contacts signed up with work or personal email addresses, storing results in a dedicated column. 4. ### Step 4: Enrich company Build complete company profiles using domain information, capturing industry, headcount, location, and LinkedIn presence. 5. ### Step 5: Perform lead scoring Apply Clay formulas to assess fit based on job title and seniority, company size and industry, and location; assign contacts into three tiers. 6. ### Step 6: Sync to HubSpot Push enriched records to the CRM, creating or updating contact and company records with appropriate properties. 7. ### Step 7: Route into tiered outreach Direct Tier 1 contacts to LinkedIn via lemlist with Slack alerts; route Tiers 2 and 3 to automated email sequences through Instantly. ## Tools used The six tools this play names. Each links to the other plays that use it. - [Clay (opens in a new tab)](https://go.frontal.so/clay) [Clay](https://frontal.so/plays?tool=Clay) - [Findymail](https://frontal.so/plays?tool=Findymail) - [HubSpot](https://frontal.so/plays?tool=HubSpot) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) [lemlist](https://frontal.so/plays?tool=lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) [Instantly](https://frontal.so/plays?tool=Instantly) - [Slack](https://frontal.so/plays?tool=Slack) ## Related plays - Play 19 Inbound · Outbound ### [Multi-Thread Inbound Leads](https://frontal.so/plays/multi-thread-inbound-leads) 9 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more - Play 22 Inbound · Outbound ### [Webinar & Event Attendee Capture](https://frontal.so/plays/webinar-attendee-capture) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more - Play 33 Inbound · Outbound ### [Brand Mentions Monitoring](https://frontal.so/plays/brand-mentions-monitoring) 6 steps · LinkedIn, Email - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - +2 more [All GTM plays](https://frontal.so/plays) ## Have us run this play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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