--- title: "Hiring Signal Monitoring: GTM Play in 7 Steps | Frontal" description: "Hiring Signal Monitoring is a seven-step outbound play for email and LinkedIn, from “Monitor job posts” to “Run the sequence”. It uses TheirStack, PredictLeads, Clay, Apollo, Findymail and four more tools." url: https://frontal.so/plays/hiring-signal-monitoring updated: 2026-10-19 --- Play 27 Outbound # Hiring Signal Monitoring Hiring Signal Monitoring is a seven-step outbound play for email and LinkedIn, from “Monitor job posts” to “Run the sequence”. It uses TheirStack, PredictLeads, Clay, Apollo, Findymail and four more tools. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM **Motion** Outbound **Channel** Email, LinkedIn **Steps** 7 **Tools** 9 ## The workflow [![Workflow diagram of the Hiring Signal Monitoring play in five numbered stages: monitor job posts; define the roles you watch; match to ICP, then score; find the hiring manager; and run the sequence.](https://frontal.so/_astro/hiring-signal-monitoring-1280.BBuPsymj.webp)](https://frontal.so/_astro/hiring-signal-monitoring-1280.BBuPsymj.webp) *[Open the diagram full size](https://frontal.so/_astro/hiring-signal-monitoring-1280.BBuPsymj.webp) (1280 x 2256 px)* **The diagram as text** 1. Monitor job posts - **TheirStack (job postings)**: Role title and Post date. New postings across the companies you track. Tool: TheirStack. - **PredictLeads (hiring events)**: Open roles and Post count. A second feed, so fewer posts are missed. Tool: PredictLeads. - **Diffed against the last snapshot: net-new posts only** 2. Define the roles you watch - **Roles that admit a gap (watch list)**: SDR / BDR, Account Executive, Head of Growth, RevOps, Demand Gen and Sales Manager. Volume matters: three SDR reqs is a stronger signal than one. - **One record per company per hiring event**. Tool: Clay. 3. Match to ICP, then score - **Gate 1: Firmographic match**: The company was a fit before it posted the job. Dropped: Not ICP. Tool: Clay. - **Gate 2: Target band**: Size and stage sit inside the band you sell to. Dropped: Outside band. Tool: Clay. - **Signal strength**: Weighted by how directly the role maps to your product. Volume: Open roles in the function. Level: Seniority of the role. Age: How recently posted. Tool: ChatGPT. 4. Find the hiring manager - **The person who owns the problem (not HR)**: The manager the role reports into, with a verified email. Find: Apollo. Email: Findymail. 5. Run the sequence - **Email (day 1)**: Saw the role req, What it means at your stage and Direct CTA. Send: Instantly. - **LinkedIn DM (day 1)**: Runs in parallel with the email. Send: lemlist. - **Rep alert**: Strongest signals only, so a rep can step in. Notify: Slack. - **Outcome: Conversation with the hiring manager** **The stack:** TheirStack, PredictLeads, Clay, ChatGPT, Apollo, Findymail, Instantly, lemlist, Slack. ## The play in seven steps 1. ### Step 1: Monitor job posts A company hiring for a function is a company admitting it has a gap and a budget. - Track new postings via TheirStack and PredictLeads. - Refresh against the previous snapshot so you only act on net-new posts. 2. ### Step 2: Define the roles you watch The role being hired tells you what they are about to struggle with. - SDR / BDR, Account Executive, Head of Growth, RevOps, Demand Gen, Sales Manager. - Volume matters: three SDR reqs is a stronger signal than one. 3. ### Step 3: Route into Clay One record per company per hiring event. - Keep the role title, post date and post count. 4. ### Step 4: Match to ICP A job post is only a signal if the company was a fit anyway. - Firmographic match against the ICP model. - Discard companies outside the target band. 5. ### Step 5: Score signal strength Weight by how directly the role maps to your product. - Number of open roles in the function. - Seniority of the role. - How recently it was posted. 6. ### Step 6: Find the hiring manager Write to the person who owns the problem, not to HR. - Identify the manager the role reports into via Apollo. - Verified email via Findymail. 7. ### Step 7: Run the sequence The opener references the requisition directly. - Saw the \[role\] req → what that usually means at your stage → direct CTA. - LinkedIn DM in parallel. - Slack notification for the strongest signals. ## Tools used The nine tools this play names. Each links to the other plays that use it. - [TheirStack](https://frontal.so/plays?tool=TheirStack) - [PredictLeads](https://frontal.so/plays?tool=PredictLeads) - [Clay (opens in a new tab)](https://go.frontal.so/clay) [Clay](https://frontal.so/plays?tool=Clay) - [ChatGPT](https://frontal.so/plays?tool=ChatGPT) - [Findymail](https://frontal.so/plays?tool=Findymail) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) [Apollo](https://frontal.so/plays?tool=Apollo) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) [Instantly](https://frontal.so/plays?tool=Instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) [lemlist](https://frontal.so/plays?tool=lemlist) - [Slack](https://frontal.so/plays?tool=Slack) ## Related plays - Play 28 Outbound ### [Funding Signal Scraping](https://frontal.so/plays/funding-signal-scraping) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +4 more - Play 29 Outbound ### [Tech Stack Signal Detection](https://frontal.so/plays/tech-stack-signal-detection) 5 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more - Play 19 Inbound · Outbound ### [Multi-Thread Inbound Leads](https://frontal.so/plays/multi-thread-inbound-leads) 9 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more [All GTM plays](https://frontal.so/plays) ## Have us run this play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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