--- title: "Funding Signal Scraping: GTM Play in 6 Steps | Frontal" description: "Funding Signal Scraping is a six-step outbound play for email and LinkedIn, from “Sweep the funding sources weekly” to “Run the congrats sequence”. It uses Crunchbase, PredictLeads, Exa, Findymail, Slack and five more tools." url: https://frontal.so/plays/funding-signal-scraping updated: 2026-10-19 --- Play 28 Outbound # Funding Signal Scraping Funding Signal Scraping is a six-step outbound play for email and LinkedIn, from “Sweep the funding sources weekly” to “Run the congrats sequence”. It uses Crunchbase, PredictLeads, Exa, Findymail, Slack and five more tools. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM **Motion** Outbound **Channel** Email, LinkedIn **Steps** 6 **Tools** 10 ## The workflow [![Workflow diagram of the Funding Signal Scraping play in five numbered stages: sweep the funding sources weekly; track the rounds that matter; resolve domain and firmographics; score fit, then map the committee; and run the congrats sequence.](https://frontal.so/_astro/funding-signal-scraping-1280.Div4WEBO.webp)](https://frontal.so/_astro/funding-signal-scraping-1280.Div4WEBO.webp) *[Open the diagram full size](https://frontal.so/_astro/funding-signal-scraping-1280.Div4WEBO.webp) (1280 x 2279 px)* **The diagram as text** 1. Sweep the funding sources weekly - **Crunchbase (rounds)**: Announced rounds with amount and investors. Tool: Crunchbase. - **PredictLeads (events)**: Funding events picked up from company news. Tool: PredictLeads. - **Exa agent (web sweep)**: Searches the web for announcements the databases miss. Tool: Exa. - **Every Friday morning. Trailing seven days only** 2. Track the rounds that matter - **Round → Decision** - Seed → Skip, rarely budget for a GTM stack - Series A and B → Track - Series C and D → Track - Older than seven days → Skip, already worked 3. Resolve domain and firmographics - **The announcement (raw)**: Company name, Amount and Lead investors. Names a company, not a domain. Amount and investors become personalization. - **Resolved company**: Domain, Headcount, Industry and Location. With: Clay and Apollo. - **Asking for the domain inline costs recall** 4. Score fit, then map the committee - **Money alone is not a reason**: Round size against headcount predicts what they will spend on. Fit: Scoring model match. Ratio: Round size vs headcount. Tool: ChatGPT. - **Economic buyer (owns budget)**. Find: Apollo. Email: Findymail. - **Likely champion (owns the work)**. Find: Apollo. Email: Findymail. 5. Run the congrats sequence - **Both contacts load into the sequence**. Tool: Clay. - **Congrats email (day 1)**: Congrats on the raise, What they hire next and Direct CTA. Send: Instantly. - **LinkedIn DM (day 1)**: Runs in parallel with the email. Send: lemlist. - **Best ones to a rep**: A rep can jump on the strongest raises by hand. Notify: Slack. - **Outcome: Meeting while the budget is fresh** **Labelled connections:** Separate pass: The announcement to Resolved company. **The stack:** Crunchbase, PredictLeads, Exa, Clay, Apollo, ChatGPT, Findymail, Instantly, lemlist, Slack. ## The play in six steps 1. ### Step 1: Sweep the funding sources weekly Fresh money is a budget window that closes. Run it on a schedule, not ad hoc. - Crunchbase, PredictLeads and an Exa agent run every Friday morning. - Trailing seven days only: older rounds have already been worked. 2. ### Step 2: Track the rounds that matter Not every round means budget for you. - Series A, B, C and D. - Seed rounds rarely have budget for a paid GTM stack. 3. ### Step 3: Resolve domain and firmographics Announcements name companies, not domains. Resolve them in a separate pass. - Domain resolution as its own step: asking for it inline costs recall. - Headcount, industry, location. - Amount raised and lead investors as personalization fuel. 4. ### Step 4: Score fit Money alone is not a reason to reach out. - ICP match against the scoring model. - Round size relative to headcount: that predicts what they will spend on. 5. ### Step 5: Map the buying committee New funding means new hires and new authority. - Identify the economic buyer and the likely champion. - Verified emails via Findymail. 6. ### Step 6: Run the congrats sequence The trigger is obvious, so the email has to earn its place fast. - Congrats on the raise → what they will hire for next → direct CTA. - LinkedIn DM in parallel. - Slack notification so a rep can jump on the best ones. ## Tools used The ten tools this play names. Each links to the other plays that use it. - [Crunchbase](https://frontal.so/plays?tool=Crunchbase) - [PredictLeads](https://frontal.so/plays?tool=PredictLeads) - [Exa](https://frontal.so/plays?tool=Exa) - [Clay (opens in a new tab)](https://go.frontal.so/clay) [Clay](https://frontal.so/plays?tool=Clay) - [ChatGPT](https://frontal.so/plays?tool=ChatGPT) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) [Apollo](https://frontal.so/plays?tool=Apollo) - [Findymail](https://frontal.so/plays?tool=Findymail) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) [Instantly](https://frontal.so/plays?tool=Instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) [lemlist](https://frontal.so/plays?tool=lemlist) - [Slack](https://frontal.so/plays?tool=Slack) ## Related plays - Play 27 Outbound ### [Hiring Signal Monitoring](https://frontal.so/plays/hiring-signal-monitoring) 7 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +3 more - Play 19 Inbound · Outbound ### [Multi-Thread Inbound Leads](https://frontal.so/plays/multi-thread-inbound-leads) 9 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more - Play 29 Outbound ### [Tech Stack Signal Detection](https://frontal.so/plays/tech-stack-signal-detection) 5 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more [All GTM plays](https://frontal.so/plays) ## Have us run this play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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