--- title: "GTM Plays Library: 28 B2B Plays, Step by Step | Frontal" description: "28 go-to-market plays for B2B teams, each with its workflow diagram, numbered steps and the tools it uses. Written by Kenny Damian, Co-founder & Head of GTM at Frontal." url: https://frontal.so/plays updated: 2026-10-19 --- GTM plays # GTM plays, step by step 28 go-to-market plays, each with its workflow diagram, its numbered steps and the tools it runs on. Every step is open to read. [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/), Co-founder & Head of GTM - Play 01 Inbound ## [Website Visitor De-anonymization](https://frontal.so/plays/website-visitor-de-anonymization) 5 steps · Website - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +6 more - Play 12 ABM · Ads ## [ABM + Ads](https://frontal.so/plays/abm-ads) 9 steps · Ads, LinkedIn, Email, Meta - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +37 more - Play 13 Inbound ## [PLG-to-Sales](https://frontal.so/plays/plg-to-sales) 9 steps · CRM, Email - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - Play 14 Inbound ## [Meeting Form Orchestration](https://frontal.so/plays/meeting-form-orchestration) 8 steps · Website, Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +2 more - Play 17 Inbound · Outbound · ABM ## [HubSpot Account Tiering & Scoring](https://frontal.so/plays/hubspot-account-tiering-scoring) 7 steps · CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - Play 18 Inbound · Outbound ## [Product Sign-Up Outreach](https://frontal.so/plays/product-sign-up-outreach) 7 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - Play 19 Inbound · Outbound ## [Multi-Thread Inbound Leads](https://frontal.so/plays/multi-thread-inbound-leads) 9 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more - Play 20 Outbound · ABM · Inbound ## [Signal Activation](https://frontal.so/plays/signal-activation) 11 steps · Website, LinkedIn, Email - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +17 more - Play 21 Outbound ## [Founder Connections Mining](https://frontal.so/plays/founder-connections-mining) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +2 more - Play 22 Inbound · Outbound ## [Webinar & Event Attendee Capture](https://frontal.so/plays/webinar-attendee-capture) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more - Play 23 Outbound ## [Automated Reply Enrichment](https://frontal.so/plays/automated-reply-enrichment) 6 steps · Email, CRM - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - [Clay (opens in a new tab)](https://go.frontal.so/clay) - Play 24 Outbound ## [Call-Transcript Signal Extraction](https://frontal.so/plays/call-transcript-signal-extraction) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +1 more - Play 25 Inbound · ABM ## [Review-Site Intent Scoring](https://frontal.so/plays/review-site-intent-scoring) 6 steps · Email, Call, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - +1 more - Play 26 Outbound ## [New Hire & GTM Leader Tracking](https://frontal.so/plays/new-hire-tracking) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more - Play 27 Outbound ## [Hiring Signal Monitoring](https://frontal.so/plays/hiring-signal-monitoring) 7 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +3 more - Play 28 Outbound ## [Funding Signal Scraping](https://frontal.so/plays/funding-signal-scraping) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +4 more - Play 29 Outbound ## [Tech Stack Signal Detection](https://frontal.so/plays/tech-stack-signal-detection) 5 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Apollo (opens in a new tab)](https://go.frontal.so/apollo) - +2 more - Play 33 Inbound · Outbound ## [Brand Mentions Monitoring](https://frontal.so/plays/brand-mentions-monitoring) 6 steps · LinkedIn, Email - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Instantly (opens in a new tab)](https://go.frontal.so/instantly) - [lemlist (opens in a new tab)](https://go.frontal.so/lemlist) - +2 more - Play 34 Outbound ## [Closed-Lost Revival](https://frontal.so/plays/closed-lost-revival) 7 steps · Email, LinkedIn, Call, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +7 more - Play 35 Outbound ## [Competitor Post Engagers](https://frontal.so/plays/competitor-post-engagers) 6 steps · LinkedIn, Email, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Prospeo (opens in a new tab)](https://go.frontal.so/prospeo) - +6 more - Play 36 ABM · Outbound ## [Target-Account Exec Posts](https://frontal.so/plays/target-account-exec-posts) 6 steps · LinkedIn, Email, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +2 more - Play 37 ABM · Outbound ## [Signals in the CRM, with Decay](https://frontal.so/plays/signals-in-crm-with-decay) 6 steps · CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +4 more - Play 38 Outbound ## [Public Records Signals](https://frontal.so/plays/public-records-signals) 5 steps · Email, Call, CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +6 more - Play 39 Outbound · ABM ## [Qualifying from Public Filings](https://frontal.so/plays/public-filings-qualification) 6 steps · CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - Play 40 Outbound ## [Local Business TAM from Directories](https://frontal.so/plays/local-business-tam) 6 steps · Email, Call - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Prospeo (opens in a new tab)](https://go.frontal.so/prospeo) - +3 more - Play 41 Outbound ## [Pain-Qualified Segments from Calls](https://frontal.so/plays/pain-qualified-segments) 6 steps · Email, LinkedIn - [Clay (opens in a new tab)](https://go.frontal.so/clay) - +2 more - Play 42 Outbound · Inbound ## [CRM Hygiene](https://frontal.so/plays/crm-hygiene) 7 steps · CRM - [Clay (opens in a new tab)](https://go.frontal.so/clay) - [Prospeo (opens in a new tab)](https://go.frontal.so/prospeo) - +2 more - Play 43 Outbound · Inbound ## [Meeting Prep and Follow-Up](https://frontal.so/plays/meeting-prep-and-follow-up) 6 steps · Call, CRM, Email - +1 more ## Have us run a play Tell us what you’re trying to hit this quarter, and we’ll suggest where to start. 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