--- title: "Frontal: The go-to-market partner for B2B tech companies" description: "Frontal is the go-to-market partner for B2B tech companies. One team runs GTM, ABM, paid media, content engineering and RevOps." url: https://frontal.so/ updated: 2026-10-15 --- For B2B tech companies # The extension of your go-to-market team Your GTM partner, responsible for qualified pipeline across every channel. [Book a call](https://book.frontal.so) - Artisan - [Worked with **300+ companies**](https://frontal.so/case-studies) - [Read the Aircall case study](https://frontal.so/case-studies/aircall) - [Read the AirOps case study](https://frontal.so/case-studies/airops) > They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us. $7.83M qualified pipeline in 10 months **Eoin Clancy** VP Growth, AirOps Read the AirOps case study - [Read the Teikametrics case study](https://frontal.so/case-studies/teikametrics) > I wanted the outcome of a BDR team, but more efficient and effective. $300K+ pipeline in 9 months **Ben Rey** Former Chief Revenue Officer, Teikametrics Read the Teikametrics case study - [Read the Design Pickle case study](https://frontal.so/case-studies/design-pickle) - [Read the Playbook case study](https://frontal.so/case-studies/playbook) > The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution. 20 opportunities in the first 20 days **Dr. Nikolai Wessendorf** Founder and CEO, Playbook Read the Playbook case study ## Your ultimate GTM stack, on demand You get a team that runs the work, a system built for your business, and a direct line to the people behind your tools. ### Senior operators Experienced operators do the work, and you deal with them directly. ### The system Our approach comes from work with 300+ companies, and we adapt it to your team. ### The GTM tool stack Keeping up with every new GTM and AI tool is a job in itself. We have access to most of them and set up the ones that fit your team. ## How we help you grow faster We agree on a pipeline goal with you up front and go through the results together regularly. 1. ### Right accounts We map and rank the accounts worth selling to, and find the buyers at each one. 2. ### Buying signals When an account shows buying signals, your sales team gets the name and the reason. 3. ### Channels We run outbound, ads and content on the same target accounts. 4. ### Qualified pipeline You see the pipeline attributed to each channel, and we adjust the plan with you. ## One system and team to run your growth Coordinate your ads, content and outbound around the buyers you want to reach. GTM Services ### Senior GTM engineers, embedded in your team We build and run the outbound, signal tracking and workflows your sales team relies on, working in your CRM and Slack like the rest of your team. [Learn more about GTM Services](https://frontal.so/services/gtm-engineering) 1. Account targeting 2. Buyer research 3. Signal tracking 4. Sending setup 5. Outreach 6. Sales handoff Account-Based Marketing ### Turn target accounts into pipeline We pick target accounts with your team and reach the people involved in each purchase with ads and outbound. Your sales team sees each account’s engagement in your CRM. [Learn more about Account-Based Marketing](https://frontal.so/services/account-based-marketing) 1. Account selection 2. Buyer mapping 3. Account campaigns 4. Sales coordination 5. Pipeline reporting Paid Media ### Maximize the ROI of your ad spend We create and run your LinkedIn and Google ads, send CRM conversions back to the platforms and shift budget to what brings in pipeline. [Learn more about Paid Media](https://frontal.so/services/paid-media) 1. LinkedIn Ads 2. Search ads 3. Creative testing 4. Audience strategy 5. Pipeline reporting Content Engineering ### Content that brings in revenue We interview your founders and team, then write, design and publish their LinkedIn posts and articles, and your sales team can send them to prospects. [Learn more about Content Engineering](https://frontal.so/services/content-engineering) 1. Founder content 2. Team content 3. Search discovery 4. AI discovery 5. Design and publishing RevOps ### CRM data, routing and reports you can trust We work in your HubSpot or Salesforce, or set up a new one, and use Clay to fill in and check records. We test changes before they go live and train your team to run what we build. [Learn more about RevOps](https://frontal.so/services/revops) 1. Clean data 2. Lead routing 3. Attribution 4. Account tiers 5. AI workflows Across client engagements ## Client results $7.83M qualified pipeline from ads + outbound $1.52M closed-won 10 months > “They’re great at coming up with ideas that just work, and the execution velocity is high enough that we see all of them through. That generates results for us.” **Eoin Clancy** VP Growth, AirOps [Read AirOps case study](https://frontal.so/case-studies/airops) $300K+ pipeline in 9 months 100+ hours saved monthly > “I wanted the outcome of a BDR team, but more efficient and effective.” **Ben Rey** Former Chief Revenue Officer, Teikametrics [Read Teikametrics case study](https://frontal.so/case-studies/teikametrics) 20 opportunities in the first 20 days > “The Frontal team is everything you’d want in a consulting partner: true experts with both strategic insight and hands-on execution.” **Dr. Nikolai Wessendorf** Founder and CEO, Playbook [Read Playbook case study](https://frontal.so/case-studies/playbook) ## What our partners say Google Partner, Clay Elite Studio Partner, HubSpot Solutions Partner, Salesforce Partner, lemlist Certified Service Partner, Instantly Certified Expert Ads Certified > “Frontal has been building on Clay since the early days and is one of our top Elite Studio partners. Their team pairs deep technical skill with real GTM strategy, and our customers see it in the results.” **Natasha Nema** Partner Management Lead, Clay > “Alex’s team was running email and LinkedIn together in lemlist campaigns before most agencies tried it, and they still know the product as well as our own team does.” **Cindy Lagé** VP Partnerships & Ecosystem, lemlist > “We’ve worked with Frontal’s team for years, and they know Instantly inside out. They use it the way we’d like every customer to, with workflows that just keep improving.” **Nancy Mai Harnett** Head of Growth Partnerships, Instantly.ai ## Set on the right foundation We build it inside your tools, run it against measures we set with you, and improve the work when results fall short. 1. ### Make the right call We look at who’s already buying from you and where demand is real. You know your customer best, so you stay close to the decisions. 2. ### Design and launch We do the research, design the campaign, and wire it into the tools you already use. We agree on the approach and messaging with you before launch. 3. ### Optimize and scale Together, we turn sales feedback into better campaigns. We report against the measures we set in step one and rebuild what underperforms. Track record ## We were doing GTM engineering before it had a name You work with the same people who build and run your campaigns. When something breaks, we go directly to the tool’s team to resolve it. - **Since 2022** We build and run Clay workflows for research, enrichment and outreach. - **One of six Clay Elite Studio Partners** The highest tier of Clay’s partner program. - **Enterprise** Our team works alongside your sales and marketing teams. - **The people** You work with the same people who build and run your campaigns. ## You ask, we answer **Are you an agency or a software product?** We’re a go-to-market agency, not a software product. Buying software still leaves your team responsible for turning it into results. With Frontal, you get experienced people who build and run the work, using software and AI where they help. We take accountability for the results: we agree on the goals, track performance, and make changes when something isn’t working. **What services does Frontal offer?** Five: GTM Services, Account-Based Marketing, Paid Media, Content Engineering and RevOps. Start with one service. We work inside your team and tools, then expand the scope only when the work calls for it. **Do we run it, or do you?** Usually we do, with your team in the loop: our operators build and run the work inside your CRM and tools, and you keep the sales conversations and the decisions on who to target. If you’d rather run it yourselves, we build it with your team and document the handoff. **Who runs my account?** An engagement manager runs your account and is your day-to-day contact. **An agency burned us before. Why is this different?** You can check the account lists, campaign copy and reports in your tools at any time. We agree milestones before the work starts and review progress with you. The workflows we build in your accounts stay with you. **What are the terms?** We start with a three-month engagement. The scope, milestones and owners are written into a statement of work before anything starts, and ongoing terms are agreed before work begins. Pricing depends on the services in scope and the tools you already have, so we set it on the call, not from a rate card. **Who do you work with?** We work with B2B tech companies from Series A onward, with a real sales team. Our published case studies include SaaS, legal tech, PropTech, HealthTech, FinTech and e-commerce companies. **Is Frontal the same company as ColdIQ Agency?** Yes. ColdIQ Agency became Frontal in 2026: same operators, new name. Case studies published under the ColdIQ Agency name are our team’s work. **Can you guarantee a number of meetings?** No, and we don’t guarantee pipeline either. A guaranteed meeting count usually means more volume, not better accounts. We agree goals with you before we start, report what happened and adjust the work. **How is this different from hiring someone?** You can. The question is whether one person can cover account research, enrichment workflows, sequencing, deliverability, ads, and CRM routing, and do all of it well. With Frontal, you get a team that already covers each of those, with experienced operators who own targeting, messaging, and campaign approval and keep improving what’s running. **Do you replace our tools or our team?** Neither. We work in the tools your team already uses, such as HubSpot, Salesforce, Attio or Clay, and suggest a new tool only when the work needs it. Your team keeps its role in sales follow-up and decisions. ## Get your pipeline ready for next quarter Book a free intro call. Bring in your KPIs and tell us what you’ve tried so far. [Book a call](https://book.frontal.so)