--- title: "Clearbit API review: what is left after HubSpot" description: "What happened to the Clearbit API after HubSpot: the Logo API sunset, enrichment inside paid HubSpot seats, what credits still pay for, and what still answers." url: https://frontal.so/gtm-apis/enrichment-apis/clearbit-api-review updated: 2026-11-12 --- # Clearbit API review No longer sold on its own, now HubSpot data enrichment Reviewed by **Frontal** *ยท*Updated October 2026 ## On this page 1. Where each API went 2. Pricing and plans 3. API key and access 4. Docs and reference 5. Video walkthrough 6. Strengths and limits 7. Verdict 8. Before you build 9. Top alternatives 10. Head to head [Visit Clearbit](https://clearbit.com/) **From** $20/HubSpot seat/mo **Unit cost** Not sold by the unit **Billing** Credit packs Subscription Per seat **Best for** No longer sold on its own, now HubSpot data enrichment clearbit-today.sh checked 23 October 2026 ``` GET logo.clearbit.com/stripe.com # the host no longer resolves: Logo API sunset December 1, 2025 GET https://autocomplete.clearbit.com/v1/companies/suggest?query=stripe # 200, name and domain, and "logo": null # new customers: enrichment is in the HubSpot seat, no credits used ``` Absorbed Standalone price None The Clearbit API is not a product you can buy any more, and most searches for it arrive from somebody who just found that out. HubSpot acquired Clearbit in December 2023. clearbit.com now reads "Clearbit has joined HubSpot!" and offers a customer login rather than a signup. The enrichment Clearbit sold is now HubSpot data enrichment, launched as Breeze Intelligence. It is included with paid HubSpot seats on Starter and up and used on HubSpot records, and HubSpot says it does not consume HubSpot Credits. The free tools went on a published timetable. On April 30, 2025 HubSpot sunset the free Clearbit Platform, the Weekly Visitor Report, the TAM Calculator, Clearbit Connect and the free Slack integration. On December 1, 2025 the Clearbit Logo API followed, and its page now recommends Logo.dev instead. When this directory checked on 23 October 2026, logo.clearbit.com no longer resolved at all. Not everything is gone. The free autocomplete endpoint still answered that day with company names and domains, now with the logo field set to null. The person enrichment host answered a request without a key with a 401 rather than disappearing, which is what you would expect if existing customers' keys still work. Neither is something a new integration should be built on. So this page answers three questions in order: what each old Clearbit API became, what the replacement costs inside HubSpot, and what to use if your data has to land somewhere other than HubSpot. The rest of the category is in the [Enrichment APIs](https://frontal.so/gtm-apis/enrichment-apis) listing. ## Where each Clearbit API went Clearbit sold a family of narrow APIs, and people still search for them by name. [HubSpot](https://frontal.so/gtm-apis/crm-apis/hubspot-api-review)'s own transition post names a successor for some of them and is silent on the rest, and this table keeps that difference rather than guessing at it. | Clearbit API | What it did | What it is now | | --- | --- | --- | | Clearbit Logo API | A company logo from a domain, free | Sunset December 1, 2025; Clearbit points to Logo.dev | | Clearbit Enrichment API (Person, Company, Combined) | A person or company record from an email or domain | HubSpot data enrichment on HubSpot records | | Clearbit Reveal API | The company behind a website visitor's IP address | HubSpot buyer intent, at 10 credits a company a month, which HubSpot says covers the Weekly Visitor Report's job | | Clearbit Autocomplete API | Company name to domain, free | Still answered on 23 October 2026, with logos removed | | Clearbit Name to Domain API | A domain from a company name | No successor named in the transition post | | Clearbit Prospector API | Contacts at a company by role | No successor named in the transition post | | Clearbit Risk API | A fraud score for a signup | No successor named in the transition post | The Clearbit company API and the Clearbit person API are the ones with a real successor. HubSpot described the enrichment at launch as 40+ firmographic, demographic and technographic attributes across contacts and companies, continually refreshed: employee range, location, revenue and technologies on the company side, role, seniority and social links on the person side. What changed is where the attributes live. They are written onto HubSpot contact and company records, and a pipeline that needs them elsewhere reads them back out through the HubSpot API. The Clearbit domain API you remember may be the autocomplete one Two different things answered "give me the domain for this company" under the Clearbit name: the paid Name to Domain API and the free autocomplete endpoint. Only the free one was still answering when this page was checked, and it no longer returns logos. A script that used it for logos is broken today; a script that used it for domains still works and has no published guarantee that it will keep working. ## Clearbit API pricing, plan by plan Clearbit API pricing no longer exists as a standalone rate card; what replaced it is HubSpot data enrichment, included with paid HubSpot seats on Starter and up and drawing no HubSpot Credits. ### Starter $20 /seat/mo, a HubSpot Core Seat with data enrichment - Data enrichment included, no credits used - Core Seat lists enriched data and Smart CRM - 500 HubSpot Credits a month for intent and AI features ### Professional $50 /seat/mo, a HubSpot Core Seat with data enrichment - Data enrichment included, no credits used - 3,000 HubSpot Credits a month, 5,000 with Data Hub or Customer Platform - Credits reset monthly, no rollover ### Enterprise $75 /seat/mo, a HubSpot Core Seat with data enrichment - Data enrichment included, no credits used - 5,000 HubSpot Credits a month, 10,000 with Data Hub or Customer Platform - Extra credits at $0.010 each, or $10 per 1,000 Every figure there is HubSpot's, from its product and services catalog. The credits pay for what sits next to enrichment rather than for enrichment itself: intent signals at 10 credits a company a month, smart properties, agents and AI workflow actions. Additional credits cost $0.010 each on pay-as-you-go, invoiced in increments of 10, or come in capacity packs of 1,000 a month for $10 for the rest of the term. Since September 16, 2026, pay-as-you-go is the default when you buy additional credits; accounts that bought before that date default to automatic upgrades instead. Enrichment draws no credits HubSpot's knowledge base says it plainly: "Data enrichment does not consume HubSpot Credits." Its credit rate sheet lists what does: 10 credits for an AI action in a workflow, 10 to enable intent on a company for a month, 50 to monitor a custom signal, and smart properties. So the Clearbit enrichment API pricing question now has a plain answer, the seat, and the credit budget only matters for intent and the AI features around it. Built in Clay ### Building this yourself? *Start in Clay.* Clay runs a waterfall across 150+ data providers from one table, without a separate contract with each. A lookup that finds nothing costs no data credit. **150+** data providers **500** free actions a month **$0** for a miss [Try Clay](https://go.frontal.so/clay) Frontal is a Clay Elite Studio Partner. A Clay waterfall **Clay** ## How to create a Clearbit API key A new account cannot get a Clearbit API key. clearbit.com offers a customer login, and the old documentation URL at dashboard.clearbit.com/docs now redirects to that login. Existing Clearbit customers manage their keys from the same dashboard. ### If you are new There is no Clearbit signup. - Enrichment comes with a paid HubSpot seat on Starter and up, as HubSpot data enrichment. - The enriched fields land on HubSpot contact and company records. - Read them back out with the HubSpot API and a HubSpot credential, like any other property. - Enrichment draws no HubSpot Credits; intent signals and smart properties do. ### If you have an old key It may still answer. Plan the move anyway. - The person enrichment host answered without a key with a 401 on 23 October 2026, so the service is reachable. - Nothing on clearbit.com promises how long legacy keys keep working. - Any call that fetched logos has been broken since December 1, 2025. - Inventory which Clearbit endpoints your code calls before the next renewal, not after an outage. The practical answer to how to get a Clearbit API key is that you get a HubSpot seat instead, and accept that the data now lives in HubSpot first. If that is the wrong place for it, the alternatives section below is the useful part of this page. ## Where the Clearbit API documentation lives The Clearbit API documentation is no longer public. The old Clearbit API docs at dashboard.clearbit.com/docs redirect to a login, and the HubSpot developer page this directory first read for the enrichment returned a 404. What is public is the material below, and it is enough to answer the commercial questions. | Surface | Where | What it answers | | --- | --- | --- | | Clearbit home | clearbit.com | That Clearbit has joined HubSpot, and the customer login. | | Logo API page | clearbit.com/logo | The December 1, 2025 sunset, and the pointer to Logo.dev. | | Transition post | clearbit.com/blog/the-future-of-clearbits-free-tools | Which free tools ended when, and what the HubSpot enrichment replaces. | | Data enrichment | knowledge.hubspot.com/records/get-started-with-data-enrichment | Which subscriptions include enrichment, and that it uses no credits. | | HubSpot Credits | hubspot.com/pricing/breeze-intelligence | How credits reset, expire and are bought. | | Product and services catalog | legal.hubspot.com/hubspot-product-and-services-catalog | Seat prices, included credits and the credit rate sheet. | The Clearbit logo API documentation is the one people still look for, and the honest answer is the Logo API page itself: one sentence announcing the sunset and one link to Logo.dev. There is no Clearbit API rate limits page to read either, because there is no standalone service left to limit; inside HubSpot enrichment runs on the seat and draws no credits, so what bounds it is HubSpot's own record eligibility rules rather than a meter. ## Clearbit on video The section is here either way, because the absence is worth knowing: a vendor with no walkthrough of its own API is a vendor whose docs are the only way in. Not published yet We read [Clearbit's own channel](https://www.youtube.com/channel/UCVeuau7DLrg7zlAjxxDbdww) on 23 October 2026 and found nothing on it that walks through the API. Clearbit's own site now links HubSpot's channel, and nothing on it is about Clearbit or Breeze Intelligence: it is integrations, ads and INBOUND talks. When Clearbit publishes one, or sends us one, it goes here. A vendor video is the vendor's claim about itself, which is why it sits in its own section. ## Strengths and limits Read this as a review of HubSpot data enrichment wearing Clearbit's name, because that is what you can actually buy. ### What it does well - The data now sits inside the CRM, with no integration to build or maintain. - 40+ firmographic, demographic and technographic attributes, which HubSpot says are continually refreshed. - Enrichment draws no HubSpot Credits, so the seat is the whole price. - Form shortening and website visitor intent carried over into HubSpot. - A published sunset timetable for every free tool, with dates months in advance. - The free autocomplete endpoint still returned names and domains when checked. ### Where it falls short - No standalone product, no signup and no new API keys. - The Logo API is gone, and any code that used it has been broken since December 1, 2025. - A paid HubSpot seat is required, so the data is only as portable as HubSpot makes it. - Intent signals cost 10 HubSpot Credits a company a month, and credits reset monthly. - Enrichment is a seat feature, so there is no per-record price to set against a standalone API. - The developer documentation is behind a login or gone. The pattern is a good data product that changed owners and changed shape with them. For a HubSpot shop the change is mostly convenience; for anyone whose enriched rows go to Salesforce, a warehouse or their own product, Clearbit has stopped being an option at all. ## Who should actually use this If you run HubSpot and the enriched records never need to leave it, use HubSpot data enrichment and stop thinking of it as Clearbit. The enrichment is in the seat and draws no credits, so the only budgeting question is intent signals, at 10 credits a company a month, against the 500 to 10,000 credits your edition and hubs include. If your data lands anywhere else, Clearbit is not a choice any more and the decision is which independent enrichment API replaces it. People Data Labs is the closest like-for-like for person and company records and the one self-serve provider here whose standard terms cover showing its data inside your product; Apollo is the cheap answer for contact enrichment; TheirStack covers the technographic half. The Clearbit alternatives page in this directory works through that choice reason by reason. If you are maintaining old code, find every Clearbit call this week. Logos broke on December 1, 2025, the free tools ended on April 30, 2025, and nothing on clearbit.com promises a date for what still answers. Replace the logo calls first, because those are already failing. ## Before you build against it Three things to settle first, each one read off Clearbit's own pages. The ticks are remembered in this browser, so you can come back to a half-finished integration. Provenance ## Where the data comes from, and what you may do with it The question that arrives late and expensively is who is allowed to hold the data. These are the fields it returns, the coverage it claims and the compliance it publishes. | Provider | Fields returned | Coverage | Compliance | Redistribution | | --- | --- | --- | --- | --- | | [Clearbit](https://frontal.so/gtm-apis/enrichment-apis/clearbit-api-review) | Firmographics, Technographics, Intent and news | Global | GDPR DPA SOC 2 Type II CCPA | Not stated | Clearbit states no redistribution position on its pricing or docs pages. Internally that never matters. Put the rows in something your customers can see and it becomes the question your legal team asks first. Two practical notes. A compliance badge describes the vendor rather than your use of it, so a GDPR DPA does not give you a lawful basis for the outreach you send. And the vendor runs its own opt-out, which means a person who asks you to delete their record has to be removed from your copy as well as from theirs. ## If Clearbit is not the answer Four providers in the [Enrichment APIs](https://frontal.so/gtm-apis/enrichment-apis) listing that solve the same problem differently. Each one is a trade, and the trade is named. [People Data Labs $98/mo The closest independent replacement: person and company records under one key, a published price, and standard terms that cover showing its data inside your own product.](https://frontal.so/gtm-apis/enrichment-apis/people-data-labs-api-review) [Apollo $49/seat/mo Contact and company enrichment at $0.0196 a credit, a free plan with real API access, and nothing charged when a lookup finds nothing.](https://frontal.so/gtm-apis/enrichment-apis/apollo-api-review) [HubSpot $20/seat/mo, Starter If you are already a HubSpot customer, the alternative to Clearbit is Clearbit: the enrichment now runs inside HubSpot as data enrichment, included with paid seats and spending no HubSpot Credits.](https://frontal.so/gtm-apis/crm-apis/hubspot-api-review) [TheirStack $49/mo Replaces the technographic half of a Clearbit record with something Clearbit never sold: job postings as a signal, from $49 a month for 1,500 API credits, 3 credits a company.](https://frontal.so/gtm-apis/signal-apis/theirstack-api-review) The full set, organized by the reason people leave, is on the [Clearbit alternatives](https://frontal.so/gtm-apis/alternatives/clearbit-alternatives) page. ## Clearbit against the obvious rival Same rate cards, read side by side, with the arithmetic done on a worked volume rather than left to you: [People Data Labs vs Clearbit](https://frontal.so/gtm-apis/compare/people-data-labs-vs-clearbit), [Clearbit vs Cognism](https://frontal.so/gtm-apis/compare/clearbit-vs-cognism) and [Clearbit vs ZoomInfo](https://frontal.so/gtm-apis/compare/clearbit-vs-zoominfo). Every pairing in the directory is on the [compare hub](https://frontal.so/gtm-apis/compare). [People Data Labs vs Clearbit Compare One of these is still a product you can buy.](https://frontal.so/gtm-apis/compare/people-data-labs-vs-clearbit) [Clearbit vs Cognism Compare One of these is no longer sold on its own and the other will not tell you its price. Both end in a sales process, at two different companies.](https://frontal.so/gtm-apis/compare/clearbit-vs-cognism) [Clearbit vs ZoomInfo Compare The two enrichment brands every RevOps team used to shortlist: one is now part of a HubSpot seat, and the other publishes a self-serve rate but quotes the mobile number.](https://frontal.so/gtm-apis/compare/clearbit-vs-zoominfo) ## Calling these APIs one by one? *Run them from one Clay table.* Clay runs a waterfall across 150+ data providers from one table, without a separate contract with each. A lookup that finds nothing costs no data credit, and the free plan includes 500 actions a month. [Try Clay](https://go.frontal.so/clay) [See the Clearbit alternatives](https://frontal.so/gtm-apis/alternatives/clearbit-alternatives) Frontal is a Clay Elite Studio Partner. What practitioners say ## Nothing worth quoting yet We searched Reddit for threads about the Clearbit API and have found none worth quoting yet. When one turns up, it goes here, and nothing on this page leans on an unquoted paraphrase. FAQ ## Clearbit API, answered **Is the Clearbit API free?** Not sold standalone. Requires a paid HubSpot seat. Paid plans start at $20/HubSpot seat/mo. **How much does the Clearbit API cost?** Nothing on its own, because Clearbit is no longer sold. Its enrichment is now HubSpot data enrichment, included with a paid HubSpot Core Seat from $20 a month on Starter, and it uses no HubSpot Credits. Read from HubSpot's product and services catalog on 24 October 2026. **What are the Clearbit API rate limits?** No separate meter: enrichment runs on paid HubSpot seats and uses no credits. Intent signals spend HubSpot Credits, which reset monthly. **How do I get a Clearbit API key?** A new account cannot. Enrichment comes with a paid HubSpot seat, and the enriched fields are read back through the HubSpot API with a HubSpot credential. Existing Clearbit keys are managed from the customer login at clearbit.com. **Does Clearbit have an MCP server?** Not as Clearbit. The enriched fields land on HubSpot contact and company records, which HubSpot's own MCP servers can read. **Was Clearbit acquired by HubSpot?** Yes. HubSpot acquired Clearbit in December 2023, and clearbit.com now reads "Clearbit has joined HubSpot!" with a customer login rather than a signup. The enrichment is now HubSpot data enrichment, included with paid HubSpot seats on Starter and up. Published by ## [Frontal](https://frontal.so/) Frontal is the go-to-market partner for B2B tech companies past product-market fit. It publishes this directory. Every price, tier requirement and rate limit on this page was read from the vendor's own pricing page, developer documentation or knowledge base on the date below. Nothing on it is restated from a press release or a third-party listing. Where a vendor publishes no public figure, this page says so rather than estimating. [How we checked](https://frontal.so/gtm-apis#method). Reviewed by [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/) Co-founder & Head of GTM, Frontal **Verified** 24 Oct 2026 **Sources** 3 vendor documents Read from - [clearbit.com](https://clearbit.com/) - [knowledge.hubspot.com/records](https://knowledge.hubspot.com/records/get-started-with-data-enrichment) - [legal.hubspot.com/hubspot-product-and-services-catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog)