--- title: "folk alternatives, by reason for leaving" description: "folk alternatives ranked by why teams actually switch, with verified pricing and the trade each one makes." url: https://frontal.so/gtm-apis/alternatives/folk-alternatives updated: 2026-11-12 --- Alternatives · Verified 24 Oct 2026 # folk alternatives, sorted by *why you are leaving* folk documents its API better than any CRM here. It also starts that API at $48 a member, on the middle plan. 3 replacements below, each one matched to a specific reason. Short answer The folk alternatives that make sense are three: Attio, HubSpot and Pipedrive, all of which put the API on their cheapest plan and two of which have a free one. Attio is the closest in spirit, a modern CRM with an MCP server, and it allows ten times folk's sustained request rate. HubSpot is the free answer and Pipedrive the cheap pipeline. Salesforce is left out on purpose, because nobody leaves a lightweight relationship CRM for a $125 seat. Prices and limits for every option below are read off the vendor's own page. These are the folk competitors that each answer a named problem. See the 3 alternatives [Visit folk](https://www.folk.app/) replacements.txt 3 picks attio **$44/user/mo** hubspot **Free tier** pipedrive **$14/seat/mo** Currently on $48/member/mo Diagnose first ## The 3 reasons people actually leave If none of these is your situation, the honest answer is that you should probably stay. The 11 providers in the [CRM and sync APIs](https://frontal.so/gtm-apis/crm-apis) listing are where these replacements come from. ### 1 · The API is not on the entry plan Standard is $24 a member a month billed yearly, or $30 monthly, and it has no API access at all. The API starts on Premium at $48 billed yearly, or $60 monthly. For anyone who needs to sync or automate, that doubles folk's real entry price before the first line of code. ### 2 · The burst policy binds first folk enforces two policies at once, 600 requests a minute and 20 per 2 seconds, both per user, so several keys share one budget. Sustained, that is 10 a second, and folk states that a request rejected by one policy still spends quota on the other, so retrying straight after a 429 makes things worse. ### 3 · Light by design, and the weight shows later Custom objects and deals start on Premium, and there is no sourcing, sending or reporting layer worth the name. folk is a relationship tool that grew a pipeline, and a team that needs a system of record outgrows it. After the two-week trial, an account that does not upgrade is blocked, though its data is not deleted straight away. The alternatives ## 3 folk alternatives, and what each one fixes Ordered by how closely each one answers the reasons above, not by price. | Provider | Entry price | Unit cost | Free tier | Best for | | --- | --- | --- | --- | --- | | [folk](https://www.folk.app/) | $48/member/mo | Not sold by the unit | Free trial. API access begins on Premium at $48 a member a month billed yearly. | Baseline | | [Attio API](https://frontal.so/gtm-apis/crm-apis/attio-api-review) | $44/user/mo | Not sold by the unit | Free plan with full API access, 100 seat credits a month | Best API-first CRM | | [HubSpot API](https://frontal.so/gtm-apis/crm-apis/hubspot-api-review) | Free tier | $0 free tier | Free CRM including API access | Best free CRM endpoint | | [Pipedrive](https://frontal.so/gtm-apis/crm-apis/pipedrive-api-review) | $14/seat/mo | Not sold by the unit | No free tier. 14-day trial, no card. | Best CRM API for small sales teams | Read from each vendor's own pricing page on 24 October 2026. In detail ## The case for each one Each one below is matched to a reason rather than scored, and each one names what you give up by taking it. A replacement with no downside is a replacement nobody has actually run. ### Attio API The full REST API on a free plan, objects defined in code, and 100 reads a second. The closest replacement in feel, with the API where folk does not put it. [Attio](https://frontal.so/gtm-apis/crm-apis/attio-api-review) is the folk alternative most people mean. It is a modern CRM with a hosted developer platform and an [MCP server](https://frontal.so/gtm-apis/mcp-servers), and its free plan carries the full REST API with 100 seat credits a month. folk charges $48 a member before an integration can exist, so the comparison for anything programmatic is Attio free against folk Premium. The ceiling is simpler and higher. Attio allows 100 requests a second for reads and 25 for writes across the whole API, against folk's effective 10 a second under its burst policy. Moving 50,000 records out of folk at 10 a second takes under an hour and a half, and writing them into Attio at 25 a second takes about 33 minutes. Objects and attributes are defined through the API rather than configured, so a relationship, an introduction or a fund can be a real object. Paid seats are $44 a user, or $35 on annual billing. #### What you give up Ease for non-technical people. folk is deliberately light and founders and partners keep it up to date, which decides more CRM choices than any API does. Attio is a better database and asks more of the people typing into it. #### When it is the wrong answer A team where nobody will write code against the CRM. If the API was never going to be used, folk Standard at $24 is cheaper than Attio Plus and arguably easier to live with. [Read the review](https://frontal.so/gtm-apis/crm-apis/attio-api-review) · [folk vs Attio](https://frontal.so/gtm-apis/compare/attio-vs-folk) ### HubSpot API Free with the whole API at 100 requests per 10 seconds, two official MCP servers and room to grow into a suite. [HubSpot](https://frontal.so/gtm-apis/crm-apis/hubspot-api-review) removes folk's price gate entirely. The free CRM covers up to two users with full object access over REST, 100 calls per 10 seconds and 250,000 calls a day, and no credit meter. folk asks $48 a member for its first API call, so for a team of two this keeps an API-connected CRM at no cost, as Attio's and Zoho's free plans also do. The limits are documented in tiers you can design against: 100 per 10 seconds on Free and Starter, 190 on Professional, with a daily cap shared across every app on the account. That shared daily cap is the one thing to watch, and it is the same kind of trap folk documents for its own two policies. HubSpot ships two official MCP servers, a remote one for the CRM and a local one for builds. folk ships a hosted MCP server behind OAuth, so on agent access it is a tie, and HubSpot adds forms, workflows and reporting folk does not have. #### What you give up Lightness. HubSpot is a suite, and the free CRM is the entrance to marketing tiers that are where the money is. Above Starter at $20 a seat, pricing is a quote, and a team that loved folk for staying out of the way may find HubSpot busier than it wanted. #### When it is the wrong answer A partner network or an investor relationship list where the CRM is mostly a shared address book. HubSpot will hold it, and folk's lighter interface is the better fit for that job if the API can wait for Premium. [Read the review](https://frontal.so/gtm-apis/crm-apis/hubspot-api-review) · [folk vs HubSpot](https://frontal.so/gtm-apis/compare/hubspot-vs-folk) ### Pipedrive A $14 seat with full API access and an MCP server. The pick when the relationship list became a sales pipeline. [Pipedrive](https://frontal.so/gtm-apis/crm-apis/pipedrive-api-review) is the folk alternative for a team whose contacts turned into deals. Lite is $14 a seat a month on annual billing with full API access and an MCP server, against folk Premium at $48 for the same programmatic access. Every paid Pipedrive seat can call the API. The budget is published per endpoint: each seat gets 30,000 tokens a day times a plan multiplier, a single read costs 2 tokens and a search 40. On folk, the burst policy caps how fast you go; Pipedrive's budget caps how much you do in a day, and a careful sync that reads by id rarely touches it. Pipedrive also supports OAuth 2.0 for distributed apps alongside a personal API token. folk authenticates with a single API key sent as a bearer token. #### What you give up The relationship layer. Pipedrive is built around deals moving through stages, not around people you know, and there is no free tier, only a 14-day trial with no card. #### When it is the wrong answer A founder or partner team tracking introductions rather than selling. Pipedrive will make every contact feel like an open deal, and that is the wrong shape for the job folk does well. [Read the review](https://frontal.so/gtm-apis/crm-apis/pipedrive-api-review) · [folk vs Pipedrive](https://frontal.so/gtm-apis/compare/folk-vs-pipedrive) Plan by plan ## What you would actually pay, on each one Every provider on this page publishes a rate card, so the real numbers can sit next to each other rather than behind a summary. The plan you want is the one whose included volume covers a normal month for you, not the cheapest one on the page. ### folk folk publishes 3 tiers, none of them free, and the paid ladder runs from $24 to $80. #### Standard $24 /member/mo billed yearly, $30 monthly - 5,000+ integrations - No API access on this tier #### Premium $48 /member/mo billed yearly, $60 monthly - API access starts here - Custom objects, deals and email sequences - More credits for enrichment, messages and AI fields #### Enterprise From $80 /member/mo billed yearly, from $100 monthly - Everything in Premium - Custom limits for enrichment, messages and AI fields - Group-level permissions ### Attio API Attio publishes 4 tiers, one of them free, and the paid ladder runs from $44 to $99, with a quoted tier above it. #### Free $0 per user/month - Full REST API access - 100 seat credits a month - 250 workspace credits a month #### Plus $44 /user/mo, $35 annual - 500 seat credits a month - 1,500 workspace credits a month - Billed monthly or annually #### Pro $99 /user/mo, $79 annual - 1,000 seat credits a month - 10,000 workspace credits a month - The tier Attio marks as popular #### Enterprise Custom billed annually - 2,500 seat credits a month - Custom workspace credits ### HubSpot API HubSpot publishes 4 tiers, one of them free. #### Free $0 up to 2 users - Full CRM object access over the API - Free Marketing, Sales, Service, Content, Data and Revenue tools - 100 calls per 10s, 250,000 a day - No credit card required #### Starter $20 /seat/mo - Same API, same limits as Free - 500 HubSpot Credits included - 1,000 marketing contacts - From $7/seat/mo on the current new-customer offer #### Professional Quote not on the CRM pricing page - 190 calls per 10s per app - 625,000 calls a day per account - Where the limit increase starts to matter #### Enterprise Quote not on the CRM pricing page - 190 calls per 10s per app - 1,000,000 calls a day per account - Highest published daily ceiling ### Pipedrive Pipedrive publishes 4 tiers, none of them free, and the paid ladder runs from $14 to $79. #### Lite $14 /seat/mo annual - $168 per seat per year - Token multiplier 1, so 30,000 a day per seat - Full API access #### Growth $39 /seat/mo annual - $468 per seat per year - Token multiplier 2, so 60,000 a day per seat - Email automation and follow-ups #### Premium $59 /seat/mo annual - $708 per seat per year - Token multiplier 5, so 150,000 a day per seat - Pipedrive marks this the most popular tier #### Ultimate $79 /seat/mo annual - $948 per seat per year - Token multiplier 7, so 210,000 a day per seat - The complete suite Read the included volume before the headline price. A plan that costs twice as much and carries five times the credits is the cheaper plan, and on this page that is the usual case rather than the exception. Cost model ## What each one costs at your volume folk first, then every replacement. The model picks the cheapest published plan that covers your volume on each one, which is the comparison a row of entry prices cannot make. ### folk Priced per seat, so the bill moves with headcount rather than with volume. Cheapest seat with the API **Premium** Per seat **$48 a month** Monthly **$144 for 3 seats** Twelve months **$1,728** API gate **costs you $24 a seat over Standard** ### Attio API Priced per seat, so the bill moves with headcount rather than with volume. Cheapest seat with the API **Plus** Per seat **$44 a month** Monthly **$132 for 3 seats** Twelve months **$1,584** ### HubSpot API Priced per seat, so the bill moves with headcount rather than with volume. Cheapest seat with the API **Starter** Per seat **$20 a month** Monthly **$60 for 3 seats** Twelve months **$720** ### Pipedrive Priced per seat, so the bill moves with headcount rather than with volume. Cheapest seat with the API **Lite** Per seat **$14 a month** Monthly **$42 for 3 seats** Twelve months **$504** Plans are read from each vendor's own pricing page and the model picks the cheapest one that covers you, so these are list prices on the billing term each vendor publishes, annual where that is how it prices, before any discount you negotiate. Twelve months ## What a year costs at three volumes The same plan-fit arithmetic as the model above, run out to a year, because an annual number is what a budget actually asks for. folk, Attio, HubSpot and Pipedrive are priced per seat, so one row says it all: the figure is 3 seats for a year. | A year at | folk | Attio API | HubSpot API | Pipedrive | | --- | --- | --- | --- | --- | | At any volume | $1,728 Premium | $1,584 Plus | $720 Starter | $504 Lite | These are list prices on the published plan that covers each volume, on the billing term each vendor publishes, so they are the number before you negotiate. Decide ## Which replacement is yours Answer what matters most and the lean appears below. Every option is read from the records on this page, and staying on folk is one of the possible answers. What does your finance team want to see? Have you measured what you have today? Answer the questions above Each answer leans one way. The recommendation appears here once you have picked at least two. A tool like this can only weigh what is on the page. It does not know your workload, and the one test that does is the bake-off on this page: your own rows, queries or records, run on the cheapest entry each side offers. Where an answer leans on a certification or an integration, it means that vendor publishes it on the pages this directory read, which is not the same as the other one lacking it. The sources are listed at the foot of the page. Migration ## Moving off folk Written against Attio API, the first pick above, because the steps are the same whichever one you take and the specifics are what make them useful. Swap the name and the order still holds. 01 ### Measure the thing you are about to lose Export a count of every object and custom field in folk, and the API calls your integrations made last month. That inventory is the size of the job, more than the seat price, and it is the baseline the new system has to match. 02 ### Check which fields change Attio returns every field folk does, so nothing downstream has to change shape. Confirm the values rather than the keys: the same field can be named, typed or formatted differently on the other side. 03 ### Rewrite the auth and the limits, in that order folk authenticates with an API key as a bearer token in the Authorization header. Attio uses a bearer token or OAuth 2.0. The limits are the part that bites later. folk's limits: 600 requests a minute and 20 per 2 seconds, both per user, both enforced at once. Attio's limits: 100 requests/s for reads, 25/s for writes, across the whole API, plus a complexity score on list queries. A loop tuned to the first will either crawl or get throttled on the second. 04 ### Run both for one billing cycle Keep the old key live and route a slice of real traffic to the new one. A month is the shortest honest test, because the limits and the overage rate only show up under a real month's load, and those are where the surprises live. 05 ### Cancel on the renewal date Annual seats and prepaid usage rarely refund mid-term. Check what the contract says about the time you have already paid for, and time the switch to the renewal date. The step people skip is the first one, and it is the only one that cannot be done after the fact. Once the old key is off you have nothing to compare the new one against, so a provider that is quietly worse on your workload looks like a provider that is fine. What practitioners say ## What practitioners say about HubSpot Transcribed as written and linked to the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for any figure on this page. ### The per-app rate limit is why people end up running several private apps > API limits are not being respected or the sync isn't really set up in a way that someone with knowledge of the api. They may not be using a queue system. They haven't optimized and paid attention to api limits. \[...\] This may need to be done using multiple private app keys because you are hitting specific limits. \[...\] If these updates are happening all at once, batch and import/export APIs are the way to go [r/hubspot](https://www.reddit.com/r/hubspot/comments/1k2bpas/how_stable_is_hubspot_api_for_large_volume_of/) · April 2025 · 2 points This corroborates the shape of HubSpot's limits rather than the numbers. The rate, 100 requests per 10 seconds on Free and Starter and 190 on Professional, is per app, which is exactly why splitting work across several private apps raises throughput at all. The part that is easy to miss is that the daily cap is not per app, so the same trick does nothing for it. Splitting a sync across three private apps triples the requests a second you can make and shares one daily budget between them, which is a fix for the wrong half of the problem if the daily cap is what you were hitting. 14 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page. What practitioners say ## What practitioners say about Pipedrive Transcribed as written and linked to the thread. A Reddit claim is a signal rather than a fact, so nothing here is the only source for any figure on this page. ### A third-party integration spends your token budget, and you find out late > \[...\] co-founder of Outfunnel. You're right that our Pipedrive API usage wasn't well optimized initially. At the time, we had no advance notice that API usage would become metered, and we were caught off guard by the change. Sorry if we burned through your limits during those first weeks! That said, we responded quickly once the issue became apparent, and since those initial hiccups, we've had no recurring problems with excessive or unnecessary API consumption. [r/pipedrive](https://www.reddit.com/r/pipedrive/comments/1tvs4y4/marketing_emails_campaigns_vs_mailchimp/) · June 2026 · 2 points A vendor on the record about spending somebody else's allowance, which is the clearest illustration of what a shared daily budget means. Pipedrive's budget is 30,000 tokens times a plan multiplier times your seats, pooled across every integration on the account, so an app you installed from the marketplace draws on the same pool as the pipeline you wrote. The practical note is the one the thread starts from: you will notice through a 429 on your own code rather than through a bill. Audit what is connected before you size a backfill, and check the marketplace apps first. 14 threads read on 13 October 2026, searched by vendor name. Scores and dates are the comment's own. Nothing here is the only source for a price or a limit on this site: every figure in the tables above comes from a vendor's own page. Verdict ## Should you actually switch? The short answer is at the top of this page. Before you act on it, run the test below, because it is the cheapest way to find out whether that answer holds for you. Before you migrate anything A CRM migration is a data-model migration, so test that rather than the API. Build your three most awkward objects in the replacement, using a free tier or trial on each, then point one real integration at it and see what it has to invent. Count the reports and automations still pointing at the old system before you commit to a date: that number, not the seat price, is what decides whether this is worth doing. Keep going ## Head to head, and in a stack [Attio API vs folk Compare One gives you the API on the free plan. The other starts it at $48 a member and then documents it better than anybody. Compare them →](https://frontal.so/gtm-apis/compare/attio-vs-folk) [HubSpot API vs folk Compare A free suite with the API included against a $48 relationship tool that documents its limits better than the suite does. Compare them →](https://frontal.so/gtm-apis/compare/hubspot-vs-folk) [folk vs Pipedrive Compare A relationship CRM that starts its API at $48 a member, against a pipeline CRM that puts it in a $14 seat. Compare them →](https://frontal.so/gtm-apis/compare/folk-vs-pipedrive) [All alternatives 57 Every provider in the directory that teams regularly try to replace, with the reasons and the replacements for each. Browse the hub →](https://frontal.so/gtm-apis/alternatives) ## Before you switch, *try the waterfall in Clay.* Clay runs a waterfall across 150+ data providers from one table, without a separate contract with each. A lookup that finds nothing costs no data credit, and the free plan includes 500 actions a month. [Try Clay](https://go.frontal.so/clay) [See all alternatives](https://frontal.so/gtm-apis/alternatives) Frontal is a Clay Elite Studio Partner. FAQ ## Switching from folk, answered **What is the best folk alternative?** It depends on why you are leaving, which is how this page is organized rather than ranked. The first pick here is Attio, which this directory lists as the best API-first CRM, at $44/user/mo. The case for it, and what you give up, is in the section above. **Is there a free alternative to folk?** Yes, 2 of the replacements here do. Attio: Free plan with full API access, 100 seat credits a month. HubSpot: Free CRM including API access. **What is the cheapest folk alternative?** For 3 seats, Pipedrive: $42 a month against folk at $144, on the cheapest plan of each that carries the API. The cost model above moves with your own volume. **How were these alternatives chosen?** By the reason teams leave, not by a score. The page opens with the reasons teams leave and matches a replacement to each one. Published by ## [Frontal](https://frontal.so/) Frontal is the go-to-market partner for B2B tech companies past product-market fit. It publishes this directory. Every price, tier requirement and rate limit on this page was read from the vendor's own pricing page, developer documentation or knowledge base on the date below. Nothing on it is restated from a press release or a third-party listing. Frontal is a HubSpot Solutions Partner. Where a vendor publishes no public figure, this page says so rather than estimating. [How we checked](https://frontal.so/gtm-apis#method). Reviewed by [Kenny Damian](https://www.linkedin.com/in/kenny-damian-90aba221a/) Co-founder & Head of GTM, Frontal **Verified** 24 Oct 2026 **Sources** 13 vendor documents Read from - [folk.app/pricing](https://www.folk.app/pricing) - [developer.folk.app](https://developer.folk.app/) - [developer.folk.app/api-reference](https://developer.folk.app/api-reference/rate-limits) - [attio.com/pricing](https://attio.com/pricing) - [docs.attio.com/rest-api](https://docs.attio.com/rest-api/guides/rate-limiting) - [docs.attio.com](https://docs.attio.com/) - [hubspot.com/pricing](https://www.hubspot.com/pricing/crm) - [developers.hubspot.com/docs](https://developers.hubspot.com/docs/developer-tooling/platform/usage-guidelines) - [developers.hubspot.com/docs/api-reference](https://developers.hubspot.com/docs/api-reference/latest/overview) - [pipedrive.com/en](https://www.pipedrive.com/en/pricing) - [developers.pipedrive.com/docs](https://developers.pipedrive.com/docs/api/v1/) - [developers.pipedrive.com/docs/api](https://developers.pipedrive.com/docs/api/v1) - [pipedrive.readme.io/docs](https://pipedrive.readme.io/docs/core-api-concepts-rate-limiting)