--- title: "Seller Candy case study: about 40 booked calls" description: "How Seller Candy moved from hand-built lists to outbound to Amazon sellers and agencies: about 40 booked calls in a short time, plus agency partners." url: https://frontal.so/case-studies/seller-candy updated: 2026-10-16 --- Case study · Seller Candy # Seller Candy case study: About 40 booked calls in a short time, plus new agency partners How Seller Candy replaced hand-built lists and about 20 manual messages a day with outbound to Amazon sellers and agencies: about 40 booked calls in a short time, a couple of conversions, and new agency partners. **Booked calls, at last tally** About 40 **Manual outreach before, at best** About 20 a day **Positive replies from one campaign** 65 **Share of that campaign’s replies that were positive** 44% **Industry** E-commerce services, Amazon seller support **Built under** GTM Services **Tools** Clay **Time window** Steady calls within the first few weeks **Published** Oct 16, 2026 Built under ColdIQ Agency, which became Frontal in 2026. Same operators, new name. [The full story →](https://frontal.so/case-studies#coldiq) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## The constraint Seller Candy takes the back end of Amazon off its clients’ hands. Sellers, vendors and agencies pass over account health issues, catalog updates, inactive listings and international expansion: almost anything a seller can raise a case with Amazon for. Agencies can also use it white-label, with Seller Candy doing the work behind them. For four years, growth came from word of mouth, organic demand and partnerships. Seller Candy knew exactly who it wanted to reach. Reaching them was manual: lists of top agencies and larger sellers built by hand, then worked one message at a time, by email and mostly on LinkedIn. > We were maxing out at maybe 20 a day ... at best ... when we really got things ramped up, but it would take weeks just to even put together the list. *Kelly Hamlin, Senior Account Executive, Seller Candy* The brief was simple: take Seller Candy’s ideal customer criteria, build the lists, write good copy, start the outreach, and fill the calendar with sales calls. [Seller Candy testimonial](https://fast.wistia.net/embed/iframe/v1fxm747wq?seo=true&videoFoam=true) ## What we built - ### Criteria in, lists out The ideal customer criteria Seller Candy had built up over the years became lists built by Frontal, instead of lists built by hand over weeks. - ### Two audiences, two tracks Amazon sellers and agencies ran as separate campaigns. Sellers have a clear trigger point. Agencies need the right person found first, then a lot of back and forth, so the tooling was pointed at finding that person inside each agency. - ### Every step tested three ways In one campaign, each of the three emails ran in three versions, A, B and C, with replies tracked per version. - ### Clean sending In that campaign, the bounce rate stayed under 1% on every version. - ### Weekly check-ins, quick changes, new angles Changes Seller Candy asked for went in fast, and Frontal brought new approaches of its own, including targets Seller Candy had not considered, which opened up more of the seller side. Frontal set expectations for a ramp-up from the start. Within the first few weeks, a steady flow of calls was coming in. - Clay ## Results | Metric | Result | | --- | --- | | Booked calls | About 40 at last tally, in a pretty short time, with campaigns still running | | Ramp | A steady flow of calls within the first few weeks | | Conversions | A couple already, from those calls | | Agency side | Agencies turned into partners, with lead sharing and referrals both ways | | One campaign | 3,791 people contacted, 147 replies, 65 of them positive | The seller campaigns produced the most: sellers responded quickly and booked calls fast. The agency side took more back and forth, and still delivered a good flow of agencies that fit. > Some of the agencies that we’ve spoken to have turned into partners for us as well. And ... we’re able to also do some, some lead sharing back and forth and referrals. So ... I’d say the value is clear for us. *Kelly Hamlin, Senior Account Executive, Seller Candy* ## What this means for you When your outbound is capped by how fast a person can build a list, working harder on the list is not the fix. Turning your customer criteria into lists and campaigns that run without you is. And if you sell to agencies, count partners as an outcome: some of the calls that do not become customers become referral sources. - [GTM Services](https://frontal.so/services/gtm-engineering) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## More case studies [View all](https://frontal.so/case-studies) - [Chamelio Legal tech · GTM Services A booked meeting every fourth message, from one conference list How Chamelio turned founder-led outreach into a signal-driven outbound system, and booked a meeting for every fourth message sent into one conference list.](https://frontal.so/case-studies/chamelio) - [Peoplelogic HR tech · GTM Services 100 meetings a month, 86% of positive replies from one title group How Peoplelogic used outbound volume to find its ICP: 100 meetings a month, and 86% of positive replies traced to one group of job titles four months in.](https://frontal.so/case-studies/peoplelogic) - [Lyl Marketing Marketing agency · GTM Services 80+ positive, interested leads in one month for an agency client How Lyl Marketing, a three-person Australian agency, learned to build Clay-enriched lists, then ran a client campaign that returned 80+ positive, interested leads in about a month.](https://frontal.so/case-studies/lyl-marketing) ## Want to see what this could look like for you? [Book a call](https://book.frontal.so)