--- title: "Recruitment Coach case study: 657 warm leads from outreach" description: "How Recruitment Coach built the cold outreach machine it was missing next to its inbound leads, and generated 657 warm leads." url: https://frontal.so/case-studies/recruitment-coach updated: 2026-10-16 --- Case study · Recruitment Coach # Recruitment Coach case study: 657 warm leads from a cold channel they had barely used How Recruitment Coach, whose leads came from organic and inbound, built the cold outreach machine it was missing and generated 657 warm leads from a channel it had barely used. **Warm leads** 657 **Time window** About 7 months **Industry** Business coaching, recruitment industry **Company size** 1 to 10 employees **Built under** GTM Services **Tools** Clay, Smartlead, Apollo **Published** Oct 16, 2026 Built under ColdIQ Agency, which became Frontal in 2026. Same operators, new name. [The full story →](https://frontal.so/case-studies#coldiq) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## The constraint Recruitment Coach is a business coaching company for recruiting firm owners and solo recruiters who want to increase their billings, scale their business and build a business they love. Its founder, Mark Whitby, has trained more than 10,000 recruiters in 34 countries since 2001 and hosts The Resilient Recruiter podcast. The leads were good. They just were not predictable. > So the problem we wanted to solve with ColdIQ (now Frontal) was creating that predictable pipeline and most of our leads were organic and inbound, which is great because they’re high quality, but they’re not predictable. *Mark Whitby, Founder, Recruitment Coach* The warm list got newsletters and podcasts. Cold outreach barely existed: one domain and a very low volume of emails. What was missing, in Mark’s words, was “really the infrastructure and building the machine that would allow us to generate appointments predictably.” [Recruitment Coach testimonial](https://fast.wistia.net/embed/iframe/sldwk96rx6?seo=true&videoFoam=true) ## What we built The machine, in five parts. The first campaigns were set up in February 2024. The infrastructure: the sending setup Recruitment Coach did not have, built and run by our team, with campaigns in Smartlead. The list: owners, founders, CEOs, managing directors, COOs and principals of recruiting firms with 1 to 10 employees, in the US, Canada, the UK and Ireland, pulled from Apollo. These lists took time to build, on purpose, and that care was a big reason the campaigns worked. The personalization: a waterfall built in Clay. If a prospect had posted on LinkedIn in the last two weeks, the opening line responded to the post. If not, it congratulated them on a recent hire in their team. If not, it marked a milestone in their time at the firm. And if none of those existed, it spoke to the true fact that they lead a niche business. The whole table took 65 steps to build. The offer: something useful before any ask. Instead of asking a cold prospect straight for a meeting, campaigns led with content: a podcast call to action, and an invitation to a live webinar. The copy and the cadence: our team did the heavy lifting on the copy, and a weekly session with Recruitment Coach was where the next campaign ideas came from. - Clay - Smartlead - Apollo ## Results | Metric | Result | | --- | --- | | Warm leads | 657 | | Time window | About 7 months (February to September 2024) | | Cold outreach before | Very little, from one domain at low volume | | Who wrote the copy | Our team | > ColdIQ (now Frontal) team is excellent. They’re real experts in what they do and so we’ve learned a ton working with them. And they actually did all the heavy lifting and wrote the copy for us. *Mark Whitby, Founder, Recruitment Coach* ## What this means for you Inbound that is high quality but unpredictable is a good problem with a real cost: you cannot plan around it. When your buyers own small firms, volume is not the lever. The list is, and so is the reason to reply. Offer something useful before you ask for time, personalize on what is actually true about each person, and let a system run it every week. - [GTM Services](https://frontal.so/services/gtm-engineering) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## More case studies [View all](https://frontal.so/case-studies) - [Lyl Marketing Marketing agency · GTM Services 80+ positive, interested leads in one month for an agency client How Lyl Marketing, a three-person Australian agency, learned to build Clay-enriched lists, then ran a client campaign that returned 80+ positive, interested leads in about a month.](https://frontal.so/case-studies/lyl-marketing) - [Seller Candy E-commerce services · GTM Services About 40 booked calls in a short time, plus new agency partners How Seller Candy replaced hand-built lists and about 20 manual messages a day with outbound to Amazon sellers and agencies: about 40 booked calls in a short time, a couple of conversions, and new agency partners.](https://frontal.so/case-studies/seller-candy) - [Novel E-commerce software · GTM Services 5 to 8 leads a day from cold email, no sales call needed How Novel, a shoppable video app for Shopify brands, made cold email work after an in-house attempt and an expensive partner: 5 to 8 leads a day, with no sales call in the funnel.](https://frontal.so/case-studies/novel) ## Want to see what this could look like for you? [Book a call](https://book.frontal.so)