--- title: "Lyl Marketing case study: 80+ positive leads in one month" description: "How three-person agency Lyl Marketing learned Clay-enriched outbound, then ran a client campaign with 80+ positive, interested leads in one month." url: https://frontal.so/case-studies/lyl-marketing updated: 2026-10-16 --- Case study · Lyl Marketing # Lyl Marketing case study: 80+ positive, interested leads in one month for an agency client How Lyl Marketing, a three-person Australian agency, learned to build Clay-enriched lists, then ran a client campaign that returned 80+ positive, interested leads in about a month. **Positive, interested leads in one month** 80+ **Positive reply rate** 1 in 32 **People reached** 3,080 **Replies** 642 **Industry** Marketing agency, lead generation **Company size** 3 employees **Built under** GTM Services **Tools** Clay **Time window** Training first, then about a month for the headline campaign **Published** Oct 16, 2026 Built under ColdIQ Agency, which became Frontal in 2026. Same operators, new name. [The full story →](https://frontal.so/case-studies#coldiq) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## The constraint Lyl Marketing is an Australian agency that builds long-term lead generation for its clients, through paid ads, B2B cold outreach and lead nurturing. When a client needs pipeline, the delivery lands on a small team: three people, led by Director and Digital Strategist Yee Lin Loke. Cold outreach was part of the offer, and it was run the way most agencies run it: pull a list, load it into a sending tool, write the copy. > With a lot of cold outreach, it was, you know, like, okay, just let’s get this list. ... let’s do the messaging. It was all very basic stuff. *Yee Lin Loke, Director & Digital Strategist, Lyl Marketing* For an agency, that ceiling is expensive twice: the client judges the agency by the pipeline, and the list decides how good the pipeline can get. [Lyl Marketing testimonial](https://fast.wistia.net/embed/iframe/mbuzp83pck?seo=true&videoFoam=true) ## What we built The work ran in three stages, in Yee Lin’s own description: she learned the approach first, then we taught it to her team together, and then we helped with delivery for her clients. - ### Clay as the list The biggest change was enrichment. Instead of a raw export, every record carried the right information, and the list came out as a more qualified set of people. - ### A niche audience, found precisely The headline campaign went after prospects in a very niche industry, on behalf of one of Lyl’s own clients. - ### Personalization from the same data What Clay found on each prospect fed the messaging. - ### Replies routed as they landed Interested replies were flagged in the shared Slack channel as they came in. - ### Fast, clear answers Questions got a response quickly, with a clear explanation, from a team that stayed on top of everything. > But with using Clay, you’re able to actually, you know, really enrich the data and get the right kind of information, get the right kind of, you know, more qualified list of people. So, you know, that really helped in terms of the results of the campaign. *Yee Lin Loke, Director & Digital Strategist, Lyl Marketing* - Clay ## Results | Metric | Result | | --- | --- | | Positive, interested leads | 80+ in about a month | | People reached | 3,080 | | Replies | 642 | | Positive replies | 95, one for every 32 people reached | | Client follow-up capacity | Exceeded: the client ran out of people to follow up | Yee Lin called it the most insane campaign she had seen so far. The client was very happy, and then came back with a problem most agencies never get to have. > I even lost track because there were so many. The clients, the problem with that, which is a good problem, the client actually came back and said, Oh, no, we don’t have enough people in the team to follow up with all these people. *Yee Lin Loke, Director & Digital Strategist, Lyl Marketing* ## What this means for you For an agency, the list is the product. Enrichment turned a basic cold outreach service into one that produced more interested leads than the client could follow up. Two lessons carry over: teach the method so it stays with your team after the campaign, and agree lead volume with the client before you launch, because too many leads is still a problem someone has to handle. - [GTM Services](https://frontal.so/services/gtm-engineering) Want results like these? Book a call and we’ll walk you through how it would work for your team. [Book a call](https://book.frontal.so) ## More case studies [View all](https://frontal.so/case-studies) - [AirOps SaaS · Paid Media $9.6M total pipeline from one 90-day ABM campaign How one 90-day ABM campaign took AirOps from $536K to $2.9M in monthly pipeline: $9.6M total pipeline and a 4x return on $136K of ad spend.](https://frontal.so/case-studies/airops-abm) - [Chamelio Legal tech · GTM Services A booked meeting every fourth message, from one conference list How Chamelio turned founder-led outreach into a signal-driven outbound system, and booked a meeting for every fourth message sent into one conference list.](https://frontal.so/case-studies/chamelio) - [Peoplelogic HR tech · GTM Services 100 meetings a month, 86% of positive replies from one title group How Peoplelogic used outbound volume to find its ICP: 100 meetings a month, and 86% of positive replies traced to one group of job titles four months in.](https://frontal.so/case-studies/peoplelogic) ## Want to see what this could look like for you? [Book a call](https://book.frontal.so)